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The Hass Avocado Board (HAB) exists to support the global avocado industry stakeholders in a collective effort towards market expansion in the U.S. To that end, we implement nutrition research and consumer communications to build and sustain demand for fresh Hass avocados in the long term, benefiting all industry members regardless of origin.
Promotion programs conducted by HAB have played a fundamental role in expanding demand for Hass avocados in the United States by improving understanding of the unique benefits of avocado in human health and nutrition. The strategy for September is centered in raising awareness of the Cholesterol Education Month and partnering with POPSUGAR and POPSUGAR Latina to promote healthy living among general market consumers.
Recently our five-year evaluation study of the Hass Avocado Boards Promotion Programs 2013-2017 caught the attention of Produce Business Magazine. There they talked to Dr. Rich Sexton who together with this team from UC Davis did the evaluation of the program, and he gave the magazine a brief of the overall evaluation, with some additional comment. After that piece, a comment and analysis piece was written by Jim Prevor, publisher of that journal, as well as being the well-known industry commentator, the Perishable Pundit. He stated in his analysis that…
The Hass Avocado Board Submitted Public Comments on the DGAC’s Scientific Report To Provide Additional Insights About Avocados
The process of developing the 2020-2025 Dietary Guidelines for Americans (DGA) is underway. On July 15th, the USDA posted the Dietary Guidelines Advisory Committee’s final scientific report, an objective review of the latest available science on specific nutrition topics. These guidelines, which along with comments from the public and other federal agencies, will inform the U.S. Department of Agriculture (USDA) and Health and Human Services (HHS) to develop the upcoming edition of the DGA.
The Category Data Report provides actionable data to the industry of when, where and how much avocado the retail channel is selling, both in pounds and dollars. Its objective is to track and monitor the Hass avocado performance at retail in the United States, broken into separate 8 regions and 45 individual markets.
Early this year, as we were preparing to put our own plan of action into place and talk about a strategic framework for sustainability in the avocado industry with our Board of Directors at the Hass Avocado Board, we came across this study that was published to coincide with Fruit Logistica in Berlin in February of 2020. The report written by Cindy van Rijswick of Rabobank, commissioned by Fruit Logistica, and edited and designed by Fruitnet Media International, was one of the most interesting and educational reports on sustainability in the agricultural industry we have seen.
The highly adaptable Chilean Avocado Industry, the third largest exporter to the United States, was visited by the research team from CIRAD in March of 2020 to evaluate the present and future of this incredible avocado producer. Our team visited with a wide range of Chilean stakeholders, whose effort and innovation continue to mark Chile’s industry as an important producer of avocados to the United States.
HAB is dedicated to understanding avocados’ health benefits and industry trends to better market to an increasingly nutrition-focused audience. Our commitment to nutrition research continues to grow and Love One Today® is the perfect vehicle to bring findings to life and drive demand for avocados.
The total volume of conventional Hass avocados sold in the country jumped up to 2.49 billion pounds, making them the envy of the produce industry. However, there are still opportunities for growth. The Hass Avocado Board released earlier in 2020 the Market Opportunity Matrix based on 2019 data and designed to help avocado merchandisers and industry stakeholders identify, quantify and prioritize potential market-level opportunities for their businesses.
HAB’s job is to make avocados America’s favorite fruit – and it’s working. In an effort to help get the highest quality fruit into the hands of customers and consumers across the United States, the board has created an industry asset that can assist all avocado supply chain members in achieving this lofty goal.
The Hass Avocado Board (HAB) recently debuted a new video which highlights the contributions the organization makes to the industry to support growing avocado consumption in the United States. With the goal of reaching industry members within the supply chain, the video serves as a powerful resource for fostering a deeper understanding of the work that HAB is doing for the avocado industry in the United States and making stakeholders even more knowledgeable about the work the board does.
With 83 million Millennials in the United States, this influential demographic group is the largest adult generation in the country. As Millennial shoppers are quickly becoming a driving force and as their purchasing power grows, so does their appetite for fresh produce, specifically avocados. HAB’s Millennial Study helps the industry’s stakeholders identify growth opportunities by understanding how avocados are purchased and what drives Millennial shoppers to buy more.