Avocado Study Reveals New Shopper Segment Driving Bagged Avocado Sales

August 24, 2021

MISSION VIEJO, CA (Aug 24, 2021) – Bagged avocados are finding their way into the grocery baskets of U.S. avocado shoppers as bags now make […]

First Quarter Holidays Break Avocado Sales Records

July 13, 2021

MISSION VIEJO, CA – (July 13, 2021) – Sales of Hass avocados kicked off the new year with four-year record highs through first quarter key […]

BOLD Introduces First-Ever Class Of Board Leadership Development Program Members

April 29, 2021

MISSION VIEJO, Calif. (April 29, 2021) – In an effort to address both the extraordinary opportunities and the extraordinary challenges the industry faces, the Hass […]

Fall and Winter Holidays Drive Higher Avocado Sales

April 20, 2021

MISSION VIEJO, CA  –  (April 20, 2021) – Holiday avocado sales continued to grow as shoppers purchased a record number of fresh Hass avocados during […]

Annual Board Nominations Now Open for the Hass Avocado Board

March 1, 2021

MISSION VIEJO, Calif. (March 1, 2021) – With a new year comes a new opportunity for passionate avocado industry members to consider serving on the […]

Executive Committee Members Announced by Hass Avocado Board

December 10, 2020

MISSION VIEJO, Calif. (December 10, 2020) – Today, the Hass Avocado Board (HAB) announced four producers and importers have been seated to HAB’s executive committee.  […]

Hass Avocado Board Announces Annual Board Nomination Schedule

March 6, 2020

MISSION VIEJO, Calif. (March 6, 2020) – The Hass Avocado Board (HAB) today announced its annual board nomination schedule, which details the process for industry […]

Hass Avocado Board Releases New Category Market Development Tool

January 23, 2020

MISSION VIEJO, CA (January 23, 2020) – The Hass Avocado Board just released a new Avocado Category Market Development Tool designed to help retailers and […]

Hass Avocados: Shoppers Spark Summer Sales

January 9, 2020

MISSION VIEJO, CA (January 9, 2020) – Summer continues to be a great time to promote avocados. Summer avocado sales continue to grow as consumers […]

Millennial Avocado Shoppers Especially Valuable to Retailers

November 27, 2019

MISSION VIEJO, CA (Nov 27, 2019) – Hass avocados are one of the most versatile items in fresh produce, finding their way into cuisines that […]

Hass Avocado Board Seats New Members To Executive Committee

November 19, 2019

MISSION VIEJO, Calif. (November 19, 2019) – At its most recent board meeting on November 7 in Newport Beach, California, the Hass Avocado Board (HAB) […]

Millennials More Likely to Buy Avocados

August 19, 2019

MISSION VIEJO, CA (Aug 19, 2019) – Millennials are on track to become the largest generation in the U.S. and are moving into their prime spending […]