AVOCADO
MARKETERS

Your resource for industry data, research and insights

“HassAvocadoBoard.com is my hub for key info and insights.  I use HAB retail data and consumer research to build resources around projects; I use those resources to communicate with retailers. I know the data I’m using is unbiased and am always waiting for the latest study.” – DENISE, MARKETER

Volume Data & Projections

Highlights for Total U.S.

Last Week Actual(lbs)

74,564,392

Week 15: April 12, 2026

Current Week Projection(lbs)

72,356,202

Week 16: April 19, 2026

Next Week Projection(lbs)

70,648,341

Week 17: April 26, 2026

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Category Data

Highlights for Total U.S.

YTD Unit Sales

825,409,510

Week Ending: March 22, 2026

YTD Dollar Sales($)

$781,121,135

Week Ending: March 22, 2026

Quarterly Avocado Dollar Sales Trends

Avocados -10.0%
Produce +1.0%

Week Ending: December 31, 2025

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Store and Key Categories Tracker

Key performance metrics for total produce, fruits & vegetables and avocados, plus the top 5 fruits and more.
Account Registration Required

Global Trade Data

Explore top line volume trends by quarter and annual breakdowns.
Account Registration Required

Regional Composites

Explore retail volume, dollar trends, average selling prices and more.
Account Registration Required

Retail and Consumer Research and Insights

Learn about avocado category performance, purchase drivers, and more.
Account Registration Required

HAB Webinars

Join HAB staff and subject matter experts for informative 30-min webinars.
Account Registration Required

Country Profiles & Market Reviews

A look at the Hass avocado in countries across the globe.
Account Registration Required

Avocado
Quality Manual

A Guide to Best Practices for Each Step of the Supply Chain

See Full Quality Manual

Updates & Resources

Upcoming Meetings

April 28, 2026

Corporate Governance Committee (CGC) Meeting

May 20 & 21, 2026

HAC & HAB Meetings

September 9 & 10, 2026

HAC & HAB Meetings

See agenda and materials

Study

Avocado Path to Purchase – The Making of a Household Staple

This study explores how the avocado path to purchase has evolved over the past decade, outlining the key shifts that elevated avocados into a grocery list staple for avocado shoppers. It also highlights the current challenges and opportunities the industry faces in engaging shoppers throughout their purchase journey.

Learn More

Latest press release

Hass Avocado Board (HAB) Congratulates a ‘BOLD’ New Class of Avocado Industry Leaders

MISSION VIEJO, Calif (April 8, 2026) – A new generation of leaders has graduated from the Hass Avocado Board (HAB) Board Leadership Development (BOLD) program […]

Read more

HAB Happenings

Be Where Momentum Lives

HAB partners with Farm Journal to launch The Avocado Conference—uniting industry leaders to drive growth and strategy. Plus, a new class of BOLD graduates is ready to lead the future of the avocado industry.

Read the latest