Avocado Marketers

AVOCADO
MARKETERS

Your resource for industry data, research and insights

“HassAvocadoBoard.com is my hub for key info and insights. I use HAB retail data and consumer research to build resources around projects; I use those resources to communicate with retailers. I know the data I’m using is unbiased and am always waiting for the latest study.” – DENISE, MARKETER

Volume Data & Projections

Highlights for Total U.S.

Last Week Actual(lbs)

55,059,108

Week 21: May 24, 2026

Current Week Projection(lbs)

63,224,197

Week 22: May 31, 2026

Next Week Projection(lbs)

63,128,063

Week 23: June 7, 2026

See Full Volume Data Dashboard

Viewing detailed volume data requires account registration.

Category Data

Highlights for Total U.S.

YTD Unit Sales

1,392,518,493

Week Ending: May 17, 2026

YTD Dollar Sales($)

$1,328,038,724

Week Ending: May 17, 2026

Quarterly Avocado Dollar Sales Trends

Avocados -10.0%

Produce +1.0%

Week Ending: December 31, 2025

See Full Category Data Dashboard

Viewing detailed category data requires account registration.

Store and Key Categories Tracker

Key performance metrics for total produce, fruits & vegetables and avocados, plus the top 5 fruits and more.
Account Registration Required

Global Trade Data

Explore top line volume trends by quarter and annual breakdowns.
Account Registration Required

Regional Composites

Explore retail volume, dollar trends, average selling prices and more.
Account Registration Required

Retail and Consumer Research and Insights

Learn about avocado category performance, purchase drivers, and more.
Account Registration Required

HAB Webinars

Join HAB staff and subject matter experts for informative 30-min webinars.
Account Registration Required

Country Profiles & Market Reviews

A look at the Hass avocado in countries across the globe.
Account Registration Required

Updates & Resources

Upcoming Meetings

September 9 & 10, 2026

HAC & HAB Meetings

November 18-20, 2026

The Avocado Conference

December 8 & 9, 2026

HAC & HAB Meetings

See agenda and materials

Study

Avocado Path to Purchase – The Making of a Household Staple

This study explores how the avocado path to purchase has evolved over the past decade, outlining the key shifts that elevated avocados into a grocery list staple for avocado shoppers. It also highlights the current challenges and opportunities the industry faces in engaging shoppers throughout their purchase journey.

Learn More

Latest press release

Hass Avocado Board Launches Foodservice Quarterly Insights Report

MISSION VIEJO, Calif. (May 4, 2026) – The Hass Avocado Board (HAB) has released its first Foodservice Quarterly Insights report, expanding the industry’s visibility into […]

HAB Happenings

Cast Your Vote: HAB Election Ballots Have Been Sent

Your 2026 HAB Ballot Is Here—Make Your Vote Count. HAB elections are now open—check your inbox for your ballot and make your vote count in shaping the Board’s future. The deadline to submit your vote is Tuesday, May 26, 2026.

Read the latest