Avocado Marketers

AVOCADO
MARKETERS

Your resource for industry data, research and insights

“HassAvocadoBoard.com is my hub for key info and insights. I use HAB retail data and consumer research to build resources around projects; I use those resources to communicate with retailers. I know the data I’m using is unbiased and am always waiting for the latest study.” – DENISE, MARKETER

Volume Data & Projections

Highlights for Total U.S.

Last Week Actual(lbs)

64,941,455

Week 24: June 14, 2026

Current Week Projection(lbs)

64,927,919

Week 25: June 21, 2026

Next Week Projection(lbs)

63,436,055

Week 26: June 28, 2026

See Full Volume Data Dashboard

Viewing detailed volume data requires account registration.

Category Data

Highlights for Total U.S.

YTD Unit Sales

1,392,518,493

Week Ending: May 17, 2026

YTD Dollar Sales($)

$1,328,038,724

Week Ending: May 17, 2026

Quarterly Avocado Dollar Sales Trends

Avocados -10.4%

Produce +1.4%

Week Ending: March 31, 2026

See Full Category Data Dashboard

Viewing detailed category data requires account registration.

Store and Key Categories Tracker

Key performance metrics for total produce, fruits & vegetables and avocados, plus the top 5 fruits and more.
Account Registration Required

Global Trade Data

Explore top line volume trends by quarter and annual breakdowns.
Account Registration Required

Regional Composites

Explore retail volume, dollar trends, average selling prices and more.
Account Registration Required

Retail and Consumer Research and Insights

Learn about avocado category performance, purchase drivers, and more.
Account Registration Required

HAB Webinars

Join HAB staff and subject matter experts for informative 30-min webinars.
Account Registration Required

Country Profiles & Market Reviews

A look at the Hass avocado in countries across the globe.
Account Registration Required

Updates & Resources

Upcoming Meetings

June 23, 2026

Corporate Governance Committee (CGC) Meeting

September 9 & 10, 2026

HAC & HAB Meetings

November 18-20, 2026

The Avocado Conference

See agenda and materials

Study

Avocado Path to Purchase – The Making of a Household Staple

This study explores how the avocado path to purchase has evolved over the past decade, outlining the key shifts that elevated avocados into a grocery list staple for avocado shoppers. It also highlights the current challenges and opportunities the industry faces in engaging shoppers throughout their purchase journey.

Learn More

Latest press release

Hass Avocado Board Launches Foodservice Quarterly Insights Report

MISSION VIEJO, Calif. (May 4, 2026) – The Hass Avocado Board (HAB) has released its first Foodservice Quarterly Insights report, expanding the industry’s visibility into […]

HAB Happenings

HAB’s “Add Avocados to the Conversation” Campaign Aligns with Growing Nutrition Education Efforts

The new “Add avocados to the conversation” advertising campaign supports health professionals with science-based tools, making avocados an easy, trusted addition to nutrition conversations.

Read the latest