Avocado Marketers

AVOCADO
MARKETERS

Your resource for industry data, research and insights

“HassAvocadoBoard.com is my hub for key info and insights. I use HAB retail data and consumer research to build resources around projects; I use those resources to communicate with retailers. I know the data I’m using is unbiased and am always waiting for the latest study.” – DENISE, MARKETER

Volume Data & Projections

Highlights for Total U.S.

Last Week Actual(lbs)

63,280,491

Week 28: July 12, 2026

Current Week Projection(lbs)

66,123,680

Week 29: July 19, 2026

Next Week Projection(lbs)

57,027,001

Week 30: July 26, 2026

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Viewing detailed volume data requires account registration.

Category Data

Highlights for Total U.S.

YTD Unit Sales

1,651,029,080

Week Ending: June 14, 2026

YTD Dollar Sales($)

$1,601,120,370

Week Ending: June 14, 2026

Quarterly Avocado Dollar Sales Trends

Avocados -10.4%

Produce +1.4%

Week Ending: March 31, 2026

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Viewing detailed category data requires account registration.

Store and Key Categories Tracker

Key performance metrics for total produce, fruits & vegetables and avocados, plus the top 5 fruits and more.
Account Registration Required

Global Trade Data

Explore top line volume trends by quarter and annual breakdowns.
Account Registration Required

Regional Composites

Explore retail volume, dollar trends, average selling prices and more.
Account Registration Required

Retail and Consumer Research and Insights

Learn about avocado category performance, purchase drivers, and more.
Account Registration Required

HAB Webinars

Join HAB staff and subject matter experts for informative 30-min webinars.
Account Registration Required

Country Profiles & Market Reviews

A look at the Hass avocado in countries across the globe.
Account Registration Required

Updates & Resources

Upcoming Meetings

July 28, 2026

Corporate Governance Committee Meeting

September 9 & 10, 2026

HAC & HAB Meetings

November 18-20, 2026

The Avocado Conference

See agenda and materials

Study

Avocado Path to Purchase – The Making of a Household Staple

This study explores how the avocado path to purchase has evolved over the past decade, outlining the key shifts that elevated avocados into a grocery list staple for avocado shoppers. It also highlights the current challenges and opportunities the industry faces in engaging shoppers throughout their purchase journey.

Learn More

Latest press release

Hass Avocado Board Launches Foodservice Quarterly Insights Report

MISSION VIEJO, Calif. (May 4, 2026) – The Hass Avocado Board (HAB) has released its first Foodservice Quarterly Insights report, expanding the industry’s visibility into […]

HAB Happenings

From Awareness to Understanding: Why Health Messaging Still Matters for Driving Avocado Demand

Health remains the primary driver of avocado purchase, but awareness alone isn’t enough. HAB continues to build on this momentum—see why closing the gap is critical to driving everyday use.

Read the latest