AVOCADO
MARKETERS

Your resource for industry data, research and insights

“HassAvocadoBoard.com is my hub for key info and insights.  I use HAB retail data and consumer research to build resources around projects; I use those resources to communicate with retailers. I know the data I’m using is unbiased and am always waiting for the latest study.” – DENISE, MARKETER

Volume Data & Projections

Highlights for Total U.S.

Last Week Actual(lbs)

55,828,940

Week 6: February 8, 2026

Current Week Projection(lbs)

61,366,277

Week 7: February 15, 2026

Next Week Projection(lbs)

62,283,368

Week 8: February 22, 2026

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Category Data

Highlights for Total U.S.

YTD Unit Sales

229,035,746

Week Ending: January 25, 2026

YTD Dollar Sales($)

$222,108,364

Week Ending: January 25, 2026

Quarterly Avocado Dollar Sales Trends

Avocados -8.6%
Produce +0.4%

Week Ending: December 31, 2025

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Store and Key Categories Tracker

Key performance metrics for total produce, fruits & vegetables and avocados, plus the top 5 fruits and more.
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Global Trade Data

Explore top line volume trends by quarter and annual breakdowns.
Account Registration Required

Regional Composites

Explore retail volume, dollar trends, average selling prices and more.
Account Registration Required

Retail and Consumer Research and Insights

Learn about avocado category performance, purchase drivers, and more.
Account Registration Required

HAB Webinars

Join HAB staff and subject matter experts for informative 30-min webinars.
Account Registration Required

Country Profiles & Market Reviews

A look at the Hass avocado in countries across the globe.
Account Registration Required

Avocado
Quality Manual

A Guide to Best Practices for Each Step of the Supply Chain

See Full Quality Manual

Updates & Resources

Upcoming Meetings

March 17 & 18, 2026

HAC & HAB Meetings

May 20 & 21, 2026

HAC & HAB Meetings

September 9 & 10, 2026

HAC & HAB Meetings

See agenda and materials

Study

Avocado Path to Purchase – The Making of a Household Staple

This study explores how the avocado path to purchase has evolved over the past decade, outlining the key shifts that elevated avocados into a grocery list staple for avocado shoppers. It also highlights the current challenges and opportunities the industry faces in engaging shoppers throughout their purchase journey.

Learn More

Latest press release

Promotions Fuel Independence Day Hass Avocado Retail Sales

MISSION VIEJO, Calif. – (January 30, 2026) – Stars and stripes proved fruitful for Hass avocados, with Independence Day driving strong summer holiday sales and […]

Read more

HAB Happenings

A Fresh Produce Journey Comes to a Close

As of December 31, 2025, your writer, John McGuigan, will be retiring from the Hass Avocado Board.

Read the latest