Avocado Growers

AVOCADO
GROWERS

Your resource for industry and category data

Consult these resources to get a snapshot of what is happening on both the supply and demand side of the market and gain insights to help make the best decisions for your business.

Volume Data & Projections

Highlights for Total U.S.

Last Week Actual(lbs)

62,613,940

Week 27: July 5, 2026

Current Week Projection(lbs)

67,909,612

Week 28: July 12, 2026

Next Week Projection(lbs)

66,123,680

Week 29: July 19, 2026

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Category Data

Highlights for Total U.S.

YTD Unit Sales

1,651,029,080

Week Ending: June 14, 2026

YTD Dollar Sales($)

$1,601,120,370

Week Ending: June 14, 2026

Quarterly Avocado Dollar Sales Trends

Avocados -10.4%

Produce +1.4%

Week Ending: March 31, 2026

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Retail and Consumer Research and Insights

Join HAB staff and subject matter experts for informative 30-min webinars.
Account Registration Required

HAB Webinars

Join HAB staff and subject matter experts for informative 30-min webinars.
Account Registration Required

Global Trade Data

Explore top line volume trends by quarter and annual breakdowns.
Account Registration Required

Country Profiles & Market Reviews

A look at the Hass avocado in countries across the globe.
Account Registration Required

Updates & Resources

Upcoming Meetings

July 28, 2026

Corporate Governance Committee Meeting

September 9 & 10, 2026

HAC & HAB Meetings

November 18-20, 2026

The Avocado Conference

See agenda and materials

Study

Avocado Path to Purchase – The Making of a Household Staple

This study explores how the avocado path to purchase has evolved over the past decade, outlining the key shifts that elevated avocados into a grocery list staple for avocado shoppers. It also highlights the current challenges and opportunities the industry faces in engaging shoppers throughout their purchase journey.

Learn More

Latest press release

Hass Avocado Board Launches Foodservice Quarterly Insights Report

MISSION VIEJO, Calif. (May 4, 2026) – The Hass Avocado Board (HAB) has released its first Foodservice Quarterly Insights report, expanding the industry’s visibility into […]

HAB Happenings

From Awareness to Understanding: Why Health Messaging Still Matters for Driving Avocado Demand

Health remains the primary driver of avocado purchase, but awareness alone isn’t enough. HAB continues to build on this momentum—see why closing the gap is critical to driving everyday use.

Read the latest