Welcome to the

Hass
Avocado
Board

Your online resource for Hass Avocado industry data & research

  • Latest HAB Happenings

    February 14, 2025 Avocados in Peru: Heading Towards Maturity

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    New Report - Holidays & Events

    A Quarterly Avocado Holiday Retail Recap

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    Business Support Tools

    HAB is the only independent avocado organization that equips the entire industry for success. Take advantage of all the resources available to you.



Volume Data & Projections

Highlights for Total U.S.

Last Week Actual(lbs)

49,191,986

Week 7: February 16, 2025

Current Week Projection(lbs)

53,382,973

Week 8: February 23, 2025

Next Week Projection(lbs)

56,231,789

Week 9: March 2, 2025

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Category Data

Highlights for Total U.S.

YTD Unit Sales

202,473,333

Week Ending: January 26, 2025

YTD Dollar Sales($)

$230,518,753

Week Ending: January 26, 2025

Quarterly Avocado Dollar Sales Trends

Avocados +21.2%
Produce +3.4%

Week Ending: December 31, 2024

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Inside HAB

The Hass Avocado Board (HAB) exists to help make avocados America’s most popular fruit.

HAB is the only avocado organization that equips the entire global industry for success by collecting, focusing and distributing investments to maintain and expand demand for avocados in the United States.

HAB provides the industry with consolidated supply and market data, conducts nutrition research, educates health professionals, and brings people together from all corners of the industry to collectively work towards growth that benefits everyone. The organization also collects and reallocates funds to California and importer associations to benefit specific countries of origin in promoting their avocado brands to customers and consumers across the United States.

HAPRIO IMPACT

The Hass Avocado Promotion, Research and Information Order (HAPRIO) created the Hass Avocado Board (HAB), an industry-funded national program that has been recognized for being key to growing U.S. avocado consumption and driving value for producers and importers since its inception in 2002.