Welcome to the
Hass
Avocado
Board
Your online resource for Hass Avocado industry data & research
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Latest HAB Happenings
July 8, 2024 Leadership at the Avocado Nutrition Center Joins the Foundation for Fresh Produce Board
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FRESH AVOCADOS – LOVE ONE TODAY®
Put the mark for free on your packaging and marketing materials to deliver credible nutrition information
Volume Data & Projections
Highlights for Total U.S.
Last Week Actual(lbs)
60,008,682
Week 27: July 7, 2024
Current Week Projection(lbs)
64,015,688
Week 28: July 14, 2024
Next Week Projection(lbs)
58,330,861
Week 29: July 21, 2024
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Category Data
Highlights for Total U.S.
YTD Unit Sales
1,201,107,385
Week Ending: June 16, 2024
YTD Dollar Sales($)
$1,320,421,191
Week Ending: June 16, 2024
Quarterly Avocado Dollar Sales Trends
Avocados +8.8%
Produce +3.8%
Week Ending: March 31, 2024
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Inside HAB
The Hass Avocado Board (HAB) exists to help make avocados America’s most popular fruit.
HAB is the only avocado organization that equips the entire global industry for success by collecting, focusing and distributing investments to maintain and expand demand for avocados in the United States.
HAB provides the industry with consolidated supply and market data, conducts nutrition research, educates health professionals, and brings people together from all corners of the industry to collectively work towards growth that benefits everyone. The organization also collects and reallocates funds to California and importer associations to benefit specific countries of origin in promoting their avocado brands to customers and consumers across the United States.
THE “HAB EFFECT”
Empowering HAB advocates.
The “HAB Effect” is the ability for members to do things they wouldn’t be able to do without the collective power of the Hass Avocado Board (HAB) and for all members to amplify the work done by others for their own growth.