Welcome to the

Hass
Avocado
Board

Your online resource for Hass Avocado industry data & research

  • Latest HAB Happenings

    November 6, 2024 Avocado Nation – An American Success Story

  • download icon

    New Report - Holidays & Events

    A Quarterly Avocado Holiday Retail Recap

  • USDA Announces appointments to the Hass Avocado Board

    The newly appointed members and alternate members of the Board shall serve from November 1, 2024, to October 31, 2027.


Volume Data & Projections

Highlights for Total U.S.

Last Week Actual(lbs)

49,517,674

Week 44: November 3, 2024

Current Week Projection(lbs)

57,779,314

Week 45: November 10, 2024

Next Week Projection(lbs)

53,170,782

Week 46: November 17, 2024

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Category Data

Highlights for Total U.S.

YTD Unit Sales

1,932,023,144

Week Ending: October 6, 2024

YTD Dollar Sales($)

$2,238,004,177

Week Ending: October 6, 2024

Quarterly Avocado Dollar Sales Trends

Avocados +17.6%
Produce +3.0%

Week Ending: September 30, 2024

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Inside HAB

The Hass Avocado Board (HAB) exists to help make avocados America’s most popular fruit.

HAB is the only avocado organization that equips the entire global industry for success by collecting, focusing and distributing investments to maintain and expand demand for avocados in the United States.

HAB provides the industry with consolidated supply and market data, conducts nutrition research, educates health professionals, and brings people together from all corners of the industry to collectively work towards growth that benefits everyone. The organization also collects and reallocates funds to California and importer associations to benefit specific countries of origin in promoting their avocado brands to customers and consumers across the United States.

HAPRIO IMPACT

The Hass Avocado Promotion, Research and Information Order (HAPRIO) created the Hass Avocado Board (HAB), an industry-funded national program that has been recognized for being key to growing U.S. avocado consumption and driving value for producers and importers since its inception in 2002.