Take a closer look at the work being done by the Board to make avocados America’s favorite fruit.
View Showing 1 – 12 of 157 happenings
Avocados as a Gateway to Better Health: HAB’s Leadership in Action
Dr. Nikki Ford’s work with the Foundation for Fresh Produce is expanding avocado’s role in nutrition affairs, research, and public health—advancing HAB’s mission to improve lives through avocado consumption.
Connecting Culture and Nutrition: Celebrating Hispanic Heritage Month with Aguacates – Love One Today®
During Hispanic Heritage Month, Aguacates – Love One Today® spotlights how tradition and research come together to highlight the many benefits of fresh avocados—giving everyone more reasons to love them every day, from family meals to cultural celebrations.
2024 Hass Avocado Board Annual Report
Please take a moment to go in and check out our 2024 report here – enjoy!
Path to Purchase Insights Point to New Strategies for Engaging Avocado Shoppers
The latest Avocado Path to Purchase study reveals how shoppers choose, purchase, and use avocados, identifying key behaviors, barriers, and opportunities to drive category growth at retail.
Introducing BOLD Class 5
We are pleased to announce the participants in our fourth Board Leadership Development (BOLD) Class 5, which was initiated in late March.
HAB Partners with Culinary Nutrition Experts Sparking New Uses for Avocados
Recipe contest showcases avocado’s versatility and creates a lineup of culinary innovations designed to drive avocado consumption.
Hass Avocado Board (HAB) New Strategic Plan for 2026-2030
The Hass Avocado Board (HAB) has been involved in a fact-driven, detail-oriented process over the past seven months, working towards developing the organization’s strategic plan for the next five years
Connecting, Learning, and Leading: ANC at Nutrition 2025
The Avocado Nutrition Center brought cutting-edge science, new research findings, and fresh collaborations to Nutrition 2025: spotlighting avocados in maternal health, heart health, and beyond.
BOLD Class 4 Graduation Brings BOLD Graduate Count to 50!
Congratulations to the 14 members of BOLD Class 4 who completed their BOLD experience in Oxnard, California, on March 11th and 12th, 2025.
Experts, Insights, and Avocados: ANSA 2025 Recap
Top researchers met in San Juan Capistrano to help shape the future of avocado nutrition science.
2024 Year in Review
As we look back on the 2024 season, some things came into focus that the industry needs to stay aware of as we move into the future.
Important: 2025 HAB Ballots Have Been Emailed!
HAB Ballots were emailed on May 1, 2025, from noreply@eballot.com – check your inbox or spam folder. Ballots must be submitted by May 30, 2025.
Updates & Resources
