Take a closer look at the work being done by the Board to make avocados America’s favorite fruit.
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Introducing BOLD Class 5
We are pleased to announce the participants in our fourth Board Leadership Development (BOLD) Class 5, which was initiated in late March.
HAB Partners with Culinary Nutrition Experts Sparking New Uses for Avocados
Recipe contest showcases avocado’s versatility and creates a lineup of culinary innovations designed to drive avocado consumption.
Hass Avocado Board (HAB) New Strategic Plan for 2026-2030
The Hass Avocado Board (HAB) has been involved in a fact-driven, detail-oriented process over the past seven months, working towards developing the organization’s strategic plan for the next five years
Connecting, Learning, and Leading: ANC at Nutrition 2025
The Avocado Nutrition Center brought cutting-edge science, new research findings, and fresh collaborations to Nutrition 2025: spotlighting avocados in maternal health, heart health, and beyond.
BOLD Class 4 Graduation Brings BOLD Graduate Count to 50!
Congratulations to the 14 members of BOLD Class 4 who completed their BOLD experience in Oxnard, California, on March 11th and 12th, 2025.
Experts, Insights, and Avocados: ANSA 2025 Recap
Top researchers met in San Juan Capistrano to help shape the future of avocado nutrition science.
2024 Year in Review
As we look back on the 2024 season, some things came into focus that the industry needs to stay aware of as we move into the future.
Important: 2025 HAB Ballots Have Been Emailed!
HAB Ballots were emailed on May 1, 2025, from noreply@eballot.com – check your inbox or spam folder. Ballots must be submitted by May 30, 2025.
Leverage Complimentary Marketing Tools to Support Avocado Promotion
Access free marketing tools from Avocados – Love One Today® to support avocado promotions with recipes, nutrition messages, and more.
Have you Registered To Vote For The Hass Avocado Board 2025 Nominees?
Are you registered to vote for the 2025 Hass Avocado Board nominees? Time is running out! Eligible U.S. producers and importers have until Monday, April 21, 2025, to claim their vote—and their voice—in shaping the future of the avocado industry. This is your chance to support HAB’s mission of advancing avocado nutrition, sustainability, and success across the U.S. market. Don’t miss the opportunity to lead the change.
Expanding Our Reach: Influencer Partnerships Help Communicate the Versatility and Health Benefits of Avocados
Find out how we are enhancing our outreach by partnering with food and nutrition influencers to amplify our messages and connect with broader audiences in meaningful ways.
Advancing Avocado Science: New Research Highlights Gut Health Benefits
The Avocado Nutrition Center advances science by supporting research, including a study linking daily avocado intake to changes in the gut microbiome.
Updates & Resources
