How Bold benefits the industry
BOLD focuses on nurturing the potential of the individual for the benefit of the team.
How does BOLD
bring out the best
in all of us?
BOLD is intended to bring out the best in both participants and boards, ultimately resulting in an ever-growing group of credible and stead-fast advocates for the industry. The program offers individuals who want to make a difference in the industry they love with a productive pathway to do so. BOLD also provides industry boards with a continuous infusion of well-rounded professional perspectives to help them stay ahead of market opportunities and to address industry challenges.
BOLD increases participants’ understanding of board member responsibilities; avocado research and marketing functions; finance and fiduciary obligations; board structure and membership, regulation, and governance, among other things. Participants are also paired with knowledgeable industry mentors.
Backed by HAB, the only independent avocado organization that equips the entire industry for success, BOLD focuses on nurturing the potential of the individual for the benefit of the team.
Learn more about how you can get involved in the bold program
Whether you are a potential applicant or an interested member of the industry, learn more about how BOLD brings out the best in all of us.
Updates & Resources
March 6, 2024
Executive Committee Meeting
March 13, 2024
May 21, 2024
HAC/HAB Meetings – Dallas, Texas
See agenda and materials
Business Support Tools
Avocado Holiday Retail Recap
This report offers quarterly updates on the most recent holiday retail performance for fresh avocados
Latest press release
Bagged Avocados Shine During Third Quarter Holidays
MISSION VIEJO, CA – (January 26, 2024) – Bagged avocados continue to emerge as a preferred choice for shoppers during holiday gatherings. A recent Avocado […]