Press Releases

Learn about the latest news from the Hass Avocado Board.

Press Releases

Currently viewing: (12)

First Quarter Holidays Break Avocado Sales Records

July 13, 2021

Retail Sales of Hass Avocados Reach Record Volume for Key 2021 First Quarter Holidays MISSION VIEJO, CA – (July 13, 2021) – Sales of Hass […]

BOLD Introduces First-Ever Class Of Board Leadership Development Program Members

April 29, 2021

The Hass Avocado Industry Board Leadership Development Program Launches Inaugural Program Year to Develop Emerging Leaders in the Industry MISSION VIEJO, Calif. (April 29, 2021) […]

Fall and Winter Holidays Drive Higher Avocado Sales

April 20, 2021

Record Volume Avocado Sales for Halloween, Thanksgiving, Christmas, and New Year’s Eve MISSION VIEJO, CA  –  (April 20, 2021) – Holiday avocado sales continued to […]

Annual Board Nominations Now Open for the Hass Avocado Board

March 1, 2021

Industry Members Sought To Help Chart the Future of the Avocado Industry MISSION VIEJO, Calif. (March 1, 2021) – With a new year comes a […]

Executive Committee Members Announced by Hass Avocado Board

December 10, 2020

Committee To Support Board’s 2021-2025 Strategic Plan MISSION VIEJO, Calif. (December 10, 2020) – Today, the Hass Avocado Board (HAB) announced four producers and importers […]

Hass Avocado Board Showcases Impact in New Industry-Facing Video

April 21, 2020

The “HAB Effect” delivers confidence for entire avocado industry MISSION VIEJO, Calif. (April 21, 2020) – The Hass Avocado Board (HAB) has debuted a new […]

Hass Avocado Board Announces Annual Board Nomination Schedule

March 6, 2020

Seeking New Members to Join the Board in Making Avocados America’s Most Popular Fruit MISSION VIEJO, Calif. (March 6, 2020) – The Hass Avocado Board […]

Hass Avocado Board Releases New Category Market Development Tool

January 23, 2020

New Tool Helps Retailers, and Industry Stakeholders Take Advantage of Potential Growth Opportunities MISSION VIEJO, CA (January 23, 2020) – The Hass Avocado Board just […]

Hass Avocados: Shoppers Spark Summer Sales

January 9, 2020

Retailers celebrate Summer Holidays with strong avocado sales MISSION VIEJO, CA (January 9, 2020) – Summer continues to be a great time to promote avocados. […]

Millennial Avocado Shoppers Especially Valuable to Retailers

November 27, 2019

Millennial avocado market basket more valuable than Non-Millennial baskets MISSION VIEJO, CA (Nov 27, 2019) – Hass avocados are one of the most versatile items […]

Hass Avocado Board Seats New Members To Executive Committee

November 19, 2019

Board To Continue Efforts To Make Avocados America’s Most Popular Fruit MISSION VIEJO, Calif. (November 19, 2019) – At its most recent board meeting on […]

Millennials More Likely to Buy Avocados

August 19, 2019

Hass Avocado Board Study Reveals Six Out of Ten Millennial Households Purchase Avocados MISSION VIEJO, CA (Aug 19, 2019) – Millennials are on track to become […]