Press Releases

Learn about the latest news from the Hass Avocado Board.

View Showing 1 – 12 of 105 press releases

U.S. Avocado Industry Steps Forward On Sustainability Journey

November 1, 2023

MISSION VIEJO, Calif. (November 1, 2023) – Recognizing nearly all avocado purchasers (96%) are aware, engaged and concerned about environmental and social issues,1 the Hass […]

New Study Reveals Bagged Avocados As Key Growth Driver

October 11, 2023

MISSION VIEJO, CA (October 11, 2023) – The Hass Avocado Board (HAB) is excited to share the findings of its recent study on the impact […]

Retailers Sell 27 Million Additional Avocados During Second Quarter Holidays

September 27, 2023

MISSION VIEJO, CA  –  (September 27, 2023) –  Spring and summer holidays generated higher avocado unit sales compared to 2022 according to the recently released […]

Webinar Reveals Three Actionable Insights From Global Study on How To Help Close Avocado Demand Gap Projected by 2030

August 14, 2023

MISSION VIEJO, CA – (August 14, 2023) – Updated findings from a forecast study by CIRAD, the French Agricultural Research Center for International Development, point […]

How a Decade of Supporting Why Avocados Are “Extra” Is Moving the Industry Forward

July 27, 2023

MISSION VIEJO, Calif. (July 27, 2023) – As the avocado industry continues to boom in sales and pop culture, Fresh Avocados – Love One Today® […]

Hass Avocados Proved Lucky for St. Patrick’s Day Sales

July 5, 2023

MISSION VIEJO, CA – (July 5, 2023) –St. Patrick’s Day drove higher avocado volume as shown by the recently released holiday retail recap report from […]

Webinar Spotlights How Hass Avocado Board’s U.S. Strategy for Building Demand Inspires Industry Globally

May 18, 2023

MISSION VIEJO, CA – (May 18, 2023) – Leadership from the Hass Avocado Board (HAB) recently presented to an international audience of over 1,160 delegates […]

Fall and Winter Holidays Generate Increased Avocado Sales During Fourth Quarter

April 28, 2023

MISSION VIEJO, CA  –  (April 28, 2023) – Shoppers celebrated fall and winter holidays with delicious avocado dishes driving sales of fresh Hass Avocados during […]

Hass Avocado Board (HAB) Congratulates a ‘BOLD’ New Class of Avocado Industry Leaders

March 30, 2023

MISSION VIEJO, CA – (March 30, 2023) – A new generation of leaders has graduated from the Hass Avocado Board (HAB) Board Leadership Development (BOLD) program […]

Data-driven avocado industry insights now more conveniently accessible for stakeholders as Hass Avocado Board makes webinar series available on‑demand 

March 14, 2023

MISSION VIEJO, Calif. (March 14, 2023) – The Hass Avocado Board (HAB) is shifting its successful webinar series to an on-demand platform, making access to supply […]

Hass Avocado Board Announces Move to New Online Nomination and Voting Process as Search Begins to Fill Ten Seats

March 1, 2023

The Hass Avocado Board (HAB) kicks off 2023 nominations today with an announcement of open seats and news of moving its process online.

Avocado Sales Elevated by Higher Prices During Third Quarter Holidays

January 31, 2023

MISSION VIEJO, CA – (January 31, 2023) – Dollar sales of fresh Hass Avocados rose during summer holidays as average sales price (ASP) increased over […]