Press Releases

Learn about the latest news from the Hass Avocado Board.

Press Releases

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Hass Avocado Board Partners with AltaMed Health Services to Spread Education About the Nutrition Benefits of Avocados during National Diabetes Month

October 5, 2021

New strategic Aguacates Frescos- Saborea Uno Hoy® campaign innovatively integrates nutrition facts about fresh avocados in efforts to reduce Type 2 diabetes risk among Hispanics, […]

Spring Holidays Generate $160 Million in Avocado Retail Sales

September 29, 2021

Holiday Retail Recap Reports Sales Volume and Dollar Sales for Easter, Cinco De Mayo and Memorial Day MISSION VIEJO, CA  –  (September 29, 2021) – […]

Hass Avocado Board Spotlights Free Industry Access To Successful Love One Today® Resource

August 30, 2021

MISSION VIEJO, CA (AUGUST 30, 2021) – To equip the industry for success, the Hass Avocado Board (HAB) is launching a Love One Today® page […]

Avocado Study Reveals New Shopper Segment Driving Bagged Avocado Sales

August 24, 2021

Bagged Avocados Continue to Find Their Way Into the Shopping Cart — MISSION VIEJO, CA (Aug 24, 2021) – Bagged avocados are finding their way […]

First Quarter Holidays Break Avocado Sales Records

July 13, 2021

Retail Sales of Hass Avocados Reach Record Volume for Key 2021 First Quarter Holidays — MISSION VIEJO, CA – (July 13, 2021) – Sales of […]

BOLD Introduces First-Ever Class Of Board Leadership Development Program Members

April 29, 2021

The Hass Avocado Industry Board Leadership Development Program Launches Inaugural Program Year to Develop Emerging Leaders in the Industry MISSION VIEJO, Calif. (April 29, 2021) […]

Fall and Winter Holidays Drive Higher Avocado Sales

April 20, 2021

Record Volume Avocado Sales for Halloween, Thanksgiving, Christmas, and New Year’s Eve MISSION VIEJO, CA  –  (April 20, 2021) – Holiday avocado sales continued to […]

Annual Board Nominations Now Open for the Hass Avocado Board

March 1, 2021

Industry Members Sought To Help Chart the Future of the Avocado Industry MISSION VIEJO, Calif. (March 1, 2021) – With a new year comes a […]

Executive Committee Members Announced by Hass Avocado Board

December 10, 2020

Committee To Support Board’s 2021-2025 Strategic Plan MISSION VIEJO, Calif. (December 10, 2020) – Today, the Hass Avocado Board (HAB) announced four producers and importers […]

Hass Avocado Board Showcases Impact in New Industry-Facing Video

April 21, 2020

The “HAB Effect” delivers confidence for entire avocado industry MISSION VIEJO, Calif. (April 21, 2020) – The Hass Avocado Board (HAB) has debuted a new […]

Hass Avocado Board Announces Annual Board Nomination Schedule

March 6, 2020

Seeking New Members to Join the Board in Making Avocados America’s Most Popular Fruit MISSION VIEJO, Calif. (March 6, 2020) – The Hass Avocado Board […]

Hass Avocado Board Releases New Category Market Development Tool

January 23, 2020

New Tool Helps Retailers, and Industry Stakeholders Take Advantage of Potential Growth Opportunities MISSION VIEJO, CA (January 23, 2020) – The Hass Avocado Board just […]