Press Releases

Learn about the latest news from the Hass Avocado Board.

View Showing 1 – 12 of 93 press releases

New Hass Avocado Board Executive Committee Announced for 2023 Board Year

December 13, 2022

MISSION VIEJO, Calif. (December 13, 2022) – The Hass Avocado Board (HAB) has announced its newly-elected executive committee board members that will be serving for […]

The Hass Avocado Board (HAB) Makes “BOLD” Moves in 2022

November 29, 2022

MISSION VIEJO, Calif. (November 29, 2022) – As the booming $7 billion avocado industry in the U.S. is continually navigating opportunities as well as challenges […]

New Study Highlights Evolution in Avocado Seasonality

November 15, 2022

MISSION VIEJO, CA (November 15, 2022) – Avocados continue to grow in popularity and are purchased year-round in the United States. However, new data suggests […]

Spring Holidays Generate Nearly $180 Million in Retail Avocado Sales

October 10, 2022

MISSION VIEJO, CA  –  (October 10, 2022) – Rising Hass avocado average selling prices (ASP) drove higher retail sales during second quarter holidays. A recent […]

Avocado Industry Leaders Recognized for “Making It Happen”

September 22, 2022

MISSION VIEJO, Calif. (September 22, 2022) – Following an extensive call for nominations, the Hass Avocado Board (HAB) named the recipients of its 20th Anniversary […]

Study Reveals Fastest Growing Retail Channels for Avocado Purchases

August 8, 2022

MISSION VIEJO, CA (August 8, 2022) – Developing a deeper understanding of fresh avocado shoppers purchase trends and behaviors helps marketers and retailers create strategies […]

First Quarter Holidays Reached Double-Digit Dollar Growth

July 12, 2022

MISSION VIEJO, CA  –  (July 12, 2022) – Sales of Hass avocados kicked off the new year with four-year record highs through first quarter key […]

The Hass Avocado Board (HAB) Moves Into 20th Anniversary Year With Stronger Marketing & Communications Impact Under Leadership of Industry Veteran Gina Widjaja

June 16, 2022

MISSION VIEJO, Calif. (June 14, 2022) – As strategic promotion is credited for being instrumental to growing demand for fresh Hass avocados, the Hass Avocado […]

The Hass Avocado Board Celebrates 20 Years of “Making it Happen”

June 1, 2022

MISSION VIEJO, Calif. (June 1, 2022) – This year marks the 20th anniversary of the Hass Avocado Board (HAB). Since 2002, HAB has helped drive business growth […]

The Hass Avocado Board Continues Industry Webinar Series with Nutrition Spotlight

May 9, 2022

MISSION VIEJO, Calif. (May 9, 2022) – The Hass Avocado Board (HAB) is hosting the next installment in its complimentary industry webinar series, on May 26, 2022, […]

Fresh Hass Avocados Ring in Holiday Retail Dollar Sales

April 4, 2022

MISSION VIEJO, CA  –  (April 4, 2022) –Avocado dollar sales during the fall and winter holidays of 2021 soared to new record breaking highs. The […]

Hass Avocado Board Enters 20th Year With Expanded Staff Roster

March 21, 2022

MISSION VIEJO, Calif. (March 21, 2022) – To keep pace with the growth of fresh Hass avocados sales, the Hass Avocado Board (HAB) has expanded […]