Press Releases

Learn about the latest news from the Hass Avocado Board.

Press Releases

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Hass Avocados Remain a Holiday Favorite

December 15, 2021

MISSION VIEJO, CA  –  (December 15, 2021) – The Hass Avocado Board’s (HAB) recently published holiday retail recap reported sales volume and dollars for Father’s […]

Hass Avocado Board Announces New Executive Committee for 2022 Board Year

December 8, 2021

MISSION VIEJO, Calif. (December 8, 2021) –  The Hass Avocado Board (HAB) has announced two producers and two importers have been seated to HAB’s executive […]

Hass Avocado Board Partners with AltaMed Health Services to Spread Education About the Nutrition Benefits of Avocados during National Diabetes Month

October 5, 2021

MISSION VIEJO, CA – October 5, 2021 – For National Diabetes Month this November, the Hass Avocado Board (HAB) is joining forces with  AltaMed Health […]

Spring Holidays Generate $160 Million in Avocado Retail Sales

September 29, 2021

MISSION VIEJO, CA  –  (September 29, 2021) – Retail sales of fresh Hass avocados remained above the pre-pandemic levels of 2019 during the second quarter […]

Hass Avocado Board Spotlights Free Industry Access To Successful Love One Today® Resource

August 30, 2021

MISSION VIEJO, CA (AUGUST 30, 2021) – To equip the industry for success, the Hass Avocado Board (HAB) is launching a Love One Today® page […]

Avocado Study Reveals New Shopper Segment Driving Bagged Avocado Sales

August 24, 2021

MISSION VIEJO, CA (Aug 24, 2021) – Bagged avocados are finding their way into the grocery baskets of U.S. avocado shoppers as bags now make […]

First Quarter Holidays Break Avocado Sales Records

July 13, 2021

MISSION VIEJO, CA – (July 13, 2021) – Sales of Hass avocados kicked off the new year with four-year record highs through first quarter key […]

BOLD Introduces First-Ever Class Of Board Leadership Development Program Members

April 29, 2021

MISSION VIEJO, Calif. (April 29, 2021) – In an effort to address both the extraordinary opportunities and the extraordinary challenges the industry faces, the Hass […]

Fall and Winter Holidays Drive Higher Avocado Sales

April 20, 2021

MISSION VIEJO, CA  –  (April 20, 2021) – Holiday avocado sales continued to grow as shoppers purchased a record number of fresh Hass avocados during […]

Annual Board Nominations Now Open for the Hass Avocado Board

March 1, 2021

MISSION VIEJO, Calif. (March 1, 2021) – With a new year comes a new opportunity for passionate avocado industry members to consider serving on the […]

Executive Committee Members Announced by Hass Avocado Board

December 10, 2020

MISSION VIEJO, Calif. (December 10, 2020) – Today, the Hass Avocado Board (HAB) announced four producers and importers have been seated to HAB’s executive committee.  […]

Hass Avocado Board Showcases Impact in New Industry-Facing Video

April 21, 2020

MISSION VIEJO, Calif. (April 21, 2020) – The Hass Avocado Board (HAB) has debuted a new video which highlights the contributions the organization makes to […]