Annual reports &
independent evaluations

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2023 Annual Report

Download 2023 Annual Report PDF

Historical Annual Reports

Five-Year Evaluation of The Hass Avocado Board’s Promotion Programs: 2018 – 2022

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2013–2017, 2008–2012, 2003–2007

Evaluation of the Hass Avocado Board’s Assessment Rate

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2018 - Price Elasticities of Demand for Fresh Hass Avocados

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2018 - HAB's Program to Fund Research into the Health and Nutrition Benefits of Consuming Avocados: Insights from Google Scholar and Google Trends

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Updates & Resources

Upcoming Meetings

August 12, 2025

Finance Committee Meeting

September 2 & 3, 2025

HAC & HAB Meetings

November 18 & 19, 2025

HAC & HAB Meetings

See agenda and materials

Business Support Tools

SNAP/WIC Shopper Purchase Behaviors

Understanding SNAP/WIC Shopper Purchase Behaviors and Trends to Drive Retail Sales of Hass Avocados

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Latest press release

Big Game Drives Record Avocado Retail Sales  

MISSION VIEJO, CA – (July 8, 2025) –The 2025 Big Game delivered another strong performance for Hass Avocados, as consumers across the U.S. stocked up […]

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HAB Happenings

Connecting, Learning, and Leading: ANC at Nutrition 2025

The Avocado Nutrition Center brought cutting-edge science, new research findings, and fresh collaborations to Nutrition 2025: spotlighting avocados in maternal health, heart health, and beyond.

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