hab happenings

Take a closer look at the work being done by the board to make avocados America’s favorite fruit.

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Celebrating 15 Years of Loving Avocado Toast

July 21, 2021

Join the celebration of the 15th Anniversary of Avocado Toast by getting the fan favorite recipes at LoveOneToday.com/toast and SaboreaUnoHoy.com/pantostado. Check out the complete listing of America’s top 15 toppings and let it inspire creativity for your next avocado toast masterpiece.

HAB Webinar: The Hass Avocado Shoppers You Must Have to Grow Sales

July 21, 2021

Learn more in a brief 30-minute webinar where you will hear directly from Steven Muro of Fusion, whose team fielded HAB’s recent study focused on the avocado shopper and how to drive sales. As the only avocado organization that equips the entire industry for success, HAB offers insights and detailed retail information that can help focus efforts on actions and opportunities to drive avocado sales as the industry looks to the future.

Taking Every Opportunity To Engage New Advocates for Avocados

July 21, 2021

Our Executive Director, Emiliano Escobedo, jumped at the chance to engage a UC Davis Ag Marketing class with his experience in avocado marketing. Here is a recount of his experience and why this chance to engage young minds with the topic of agricultural marketing resonated so deeply with him.

A Fresh Start? A Special Report About the Long-Term Effects of the COVID-19 Pandemic on the International Fresh Produce Business

June 30, 2021

This report, “A Fresh Start?” from Fruit Logistica, evaluates much that we have all learned in 2020, as we have gone through an unprecedented worldwide health crisis. It takes a deep look into the fresh produce supply chain, how we managed, and what we learned through this experience.

HAB’s Holiday Recap Reports, a Valuable Tool To Plan Holiday Promotions and Help Reveal Opportunities for Sales Growth

June 16, 2021

The Holiday Recap Report is released each quarter offering updates on the most recent holiday retail performance for fresh avocados.

2021-2025: Ensuring the Hass Avocado Industry’s Success

May 31, 2021

Date: June 17, 2021 | Time: 1-1:30pm PST
Presented by HAB Executive Director Emiliano Escobedo

REGISTER TO HAB’s FIRST-EVER WEBINAR
Don’t miss the opportunity to engage in an important conversation around the future of the industry and have your questions answered.

Hass Avocado Board New Webinar Series

May 24, 2021

Always looking for new ways to communicate our efforts in making avocados America’s favorite fruit, and sharing the research, data, and resources we have created to help the industry drive towards our collective goal, we have recently designed a new HAB webinar series to do just that.

Email, a Powerful Marketing Channel for the Hass Avocado Board

May 10, 2021

Email is a form of direct marketing that allows HAB to build and nurture the relationship with key target audiences, through tailored messages according to their interests.

Bold Introduces First-Ever Class of Board Leadership Development Program Members

April 29, 2021

The Hass Avocado Industry Board Leadership Development Program Launches Inaugural Program Year to Develop Emerging Leaders in the Industry.

HAB Sustainability Task Force

April 12, 2021

Early in the new year, the Hass Avocado Board added a Sustainability Task Force to its roster of standing and special committees. During the 5 year (2021-2025) strategic planning process in 2020 the Board of Directors changed the focus of our previous sustainability efforts to that of a more core value program that the Board, and the industry must embrace as we move into the future.

2020 Year in Review

March 29, 2021

Believe it or not, but the total volume of avocado fruit sold in the U.S. ROSE by 6.1% in 2020, from 2.492 billion pounds in 2019 to 2.644 billion pounds at the end of the year. One could have imagined in late March of this past year, that the industry would be seriously and financially devastated by the public health crisis we have been dealing with and the catastrophic impact it initially had on food distribution, and the dramatic impact that it had, and continues to have on the entire food service industry.

Healthy Eating at the Core of HAB’s Campaign To Support Heart Health Month

March 2, 2021

February was American Heart Month and, as in previous years, the Hass Avocado Board engaged with a marketing and communications campaign to promote the nutrition message and raise awareness on how including delicious avocados in everyday healthy eating plans can provide a whole food source of naturally good fats, fiber and other important nutrients that can reduce the risk for heart disease.