Take a closer look at the work being done by the Board to make avocados America’s favorite fruit.
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First Study Links Eating Avocados to Reduced Risk for Developing Diabetes Among Hispanics Included in the Study
Over a lifetime, US adults have a 40% chance of developing type 2 diabetes. The odds are even higher for Hispanic or Latino adults. A new study on eating fresh avocados and the risk for developing diabetes in US Adults with Hispanic ancestry.
Streaming Webinar Highlights Key Takeaways from World Avocado Congress
Stream an on-demand webinar to hear highlights from HAB’s four presentations at the World Avocado Congress.
A “BOLD” Class of Leaders Step Forward to Help Steer the Future of the Avocado Industry
Emerging leaders across the supply chain complete HAB’s BOLD program to be better prepared to take the industry forward. Learn about how a briefing with the USDA helped them be ready to serve on a board.
2022 Year in Review
The industry faced several challenges in 2022, which kept markets, and marketers facing challenges with their customers and with consumers, that had not been seen in recent years. Despite increasing shipments from every source of supply, except one, the industry actually went backwards on supply directed to the U.S. market, and the ensuing shortage increased the pricing structure of the market in ways not seen in many years.
Regional Category Research Reveals Key Actions and Opportunities To Grow Avocado Sales Across the United States
Latest “Regional Category Development Drivers” study identifies Key Drivers of Category Development by Region to Maximize Retail Sales of Hass Avocados.
Fresh Avocados – Love One Today® Connects with Hundreds of Health Professionals Advocating for Healthy Food and Lifestyle Changes
Annual conference aims to give health professionals the tools to discuss food choices that are both healthy and delicious with their patients, with support from Love One Today.
New Online Process is Now Accepting Nominations for Open Seats on Hass Avocado Board
If you have a passion for the future of the avocado industry, consider getting involved in the 2023 nomination and voting process to fill ten board member seats. Read for the key dates and information on the new online system.
The countdown to the World Avocado Congress NZ 2023 is on!
In less than three months, 1000+ members of the global avocado community will descend upon Auckland, New Zealand, for the 10th World Avocado Congress, taking place from 2-5 April 2023.
Meet the World-Class Scientists that Advise the Avocado Nutrition Center
The Avocado Nutrition Center is excited to introduce the 2023 Avocado Nutrition Science Advisory, a group of scientific experts that help to inform the nutrition affairs and science pipeline strategies.
USDA Announces New Board Members to Hass Avocado Board
On November 1, 2022 the U.S. Department of Agriculture today announced the appointment of seven new members to the Hass Avocado Board.
Applications for the 2023 BOLD Program Are Now Open Through the Month of January
To be strong problem-solvers and better equipped to make a meaningful difference in the avocado industry, Class 3 of the Board Leadership Development (BOLD) program will have more in-person, hands-on instruction than ever before.
Saborea Uno Hoy® Leverages Latest Research to Elevate Value and Help Sustain Purchase Levels of Avocados Amongst Key U.S. Hispanic Consumers
With 90% of Hispanics buying avocados, read about the latest strides to engage this important segment through Aguacates Frescos – Saborea Uno Hoy®. This culturally-relevant campaign drew in 25K+ interested in avocado goodness.
Updates & Resources
While the concept of data sharing is as old as HAB itself, in the early days, the quality was hampered by the pervasive mistrust among the HAB partners. Yet, over time as collaboration and cooperation evolved, so did the credibility and quality of the data inputs. The key players saw the value and built the Avocado Volume and Inventory System (AVIS) which became a widely successful global industry intelligence engine providing invaluable information related to U.S. avocado supply, inventory and sales.