hab happenings

Take a closer look at the work being done by the board to make avocados America’s favorite fruit.

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A New Trial Studies the Effect of Avocado Intake on Risk Factors for Chronic Disease, Including Body Composition and Belly Fat.

October 11, 2021

The Habitual Diet and Avocado Trial (HAT), an ongoing study funded by the Avocado Nutrition Center, evaluates the effect of daily intake of one avocado on risk factors for chronic disease, including visceral adiposity.

Engaging Health Professionals with Highly Valued Continuing Education Units

September 27, 2021

Recommendations by health professionals drive demand. The Hass Avocado Board’s continuing education program promotes research and confidence in the benefits of avocados.

The Board Leadership Development Program (BOLD)

September 14, 2021

The Hass avocado industry faces both extraordinary opportunities and challenges moving into the future, and the industry needs to face an increasingly complex marketplace with increasingly sophisticated problem-solvers. BOLD is designed to develop emerging leaders who are both motivated and equipped to meet those opportunities and challenges.

HAB Webinar: Better Together – Bagged and Bulk Avocado Shopper Trends

September 7, 2021

Who is purchasing Bagged avocados? Who is purchasing Bulk avocados? Are there households who purchase both? What is the difference between Hispanic and non-Hispanic households when it comes to Bagged and Bulk? Join HAB’s next webinar especially designed for members of the Hass avocado industry to get key insights around Bagged and Bulk avocados from a recent research study.

Your HAB Monthly Update – Avocado Volume Data & Projections and More Right to your Inbox

August 30, 2021

HAB is committed to making avocados America’s most popular fruit and to equip our industry for success. That is why earlier this summer we launched a brand-new monthly newsletter developed for our producer/grower stakeholder audience.

The Hass Avocado Board Offers Free Resources To Spread More Avocado Goodness

August 16, 2021

HAB equips the entire industry to successfully promote avocado health benefits and nutrition through its marketing program Love One Today®. Countless resources are made available at no cost for health professionals and consumers at LoveOneToday.com, and SaboreaUnoHoy.com for the U.S. Latin-American community.

New Study Suggests a Role for Avocados in Weight Management

August 2, 2021

A new study published in the Journal of Nutrition and funded by the Avocado Nutrition Center (ANC) suggests avocados may beneficially alter belly fat. The research adds to a growing body of evidence that suggests a role for avocados in weight management.

Celebrating 15 Years of Loving Avocado Toast

July 21, 2021

Join the celebration of the 15th Anniversary of Avocado Toast by getting the fan favorite recipes at LoveOneToday.com/toast and SaboreaUnoHoy.com/pantostado. Check out the complete listing of America’s top 15 toppings and let it inspire creativity for your next avocado toast masterpiece.

HAB Webinar: The Hass Avocado Shoppers You Must Have to Grow Sales

July 12, 2021

Learn more in a brief 30-minute webinar where you will hear directly from Steven Muro of Fusion, whose team fielded HAB’s recent study focused on the avocado shopper and how to drive sales. As the only avocado organization that equips the entire industry for success, HAB offers insights and detailed retail information that can help focus efforts on actions and opportunities to drive avocado sales as the industry looks to the future.

Taking Every Opportunity To Engage New Advocates for Avocados

July 7, 2021

Our Executive Director, Emiliano Escobedo, jumped at the chance to engage a UC Davis Ag Marketing class with his experience in avocado marketing. Here is a recount of his experience and why this chance to engage young minds with the topic of agricultural marketing resonated so deeply with him.

A Fresh Start? A Special Report About the Long-Term Effects of the COVID-19 Pandemic on the International Fresh Produce Business

June 30, 2021

This report, “A Fresh Start?” from Fruit Logistica, evaluates much that we have all learned in 2020, as we have gone through an unprecedented worldwide health crisis. It takes a deep look into the fresh produce supply chain, how we managed, and what we learned through this experience.

HAB’s Holiday Recap Reports, a Valuable Tool To Plan Holiday Promotions and Help Reveal Opportunities for Sales Growth

June 16, 2021

The Holiday Recap Report is released each quarter offering updates on the most recent holiday retail performance for fresh avocados.