Take a closer look at the work being done by the Board to make avocados America’s favorite fruit.
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Join us for an informative webinar about the Attitudes and Usage Drivers for Bagged Avocados.
On Wednesday, October 18th , the Hass Avocado Board celebrated a sparkling day at the Lazy H Ranch in beautiful Pauma Valley, Ca with a California avocado grower Bar-B-Que to help close out the 2023 California season.
The U.S. Department of Agriculture on Thursday, November 2nd, 2023 announced the appointment of eleven new members to the Hass Avocado Board.
Exploring Shopper Preferences: Hass Avocado Board Study Sheds Light on Bagged Avocado Attitudes and Usage Trends
HAB’s latest qualitative study identifies consumer preference for bagged and bulk avocados. Read more about the biggest factors influencing shoppers in the produce aisle.
Dive into our groundbreaking study revealing avocados’ association with increased physical activity in Hispanic Americans, paving the way for healthier lifestyles and well-being.
Latest “Bagged Avocado Sales Drivers” study identifies underlying trends of driving bagged avocado sales.
Timely updates on HAB’s plan to share the avocado sustainability story is now streaming. Learn about the Avocado Sustainability Center, a new central source for information, data and research.
HAB’s Board Leadership Development Program (BOLD) was specifically developed and implemented by the avocado industry to attract, inform, educate, and turn out volunteer leaders for our industry’s many boards.
Avocado Nutrition Center shines at Nutrition 2023, leading avocado research and fostering collaboration among experts. Read how ANC’s impact is shaping nutrition.
Good governance is the compass that steers the Hass Avocado Board towards its true north, ensuring that every action aligns with its mission, and every decision is a testament to its dedication to growing demand for avocados and strengthening our industry.
Tune into an on-demand webinar to hear actionable insights and the top 3 strategies recommended to address the global avocado demand gap projected by 2030.
Fresh Avocados – Love One Today® Celebrates a Decade of Building Demand Through Strategic Marketing Programs
Driving public trust in Hass avocados for the last 10 years, HAB’s Love One Today nutrition marketing program continues to elevate positive awareness of the health benefits of avocados and build demand for the entire global industry.
Updates & Resources
March 6, 2024
Executive Committee Meeting
March 13, 2024
May 21, 2024
HAC/HAB Meetings – Dallas, Texas
See agenda and materials
Business Support Tools
Avocado Holiday Retail Recap
This report offers quarterly updates on the most recent holiday retail performance for fresh avocados
Latest press release
Bagged Avocados Shine During Third Quarter Holidays
MISSION VIEJO, CA – (January 26, 2024) – Bagged avocados continue to emerge as a preferred choice for shoppers during holiday gatherings. A recent Avocado […]