hab happenings

Take a closer look at the work being done by the Board to make avocados America’s favorite fruit.

View Showing 1 – 12 of 116 happenings

Webinar: Attitudes and Usage Drivers for Bagged Avocados

February 21, 2024

Join us for an informative webinar about the Attitudes and Usage Drivers for Bagged Avocados.

HAB Holds Second California Avocado Grower Barbeque in Pauma Valley

February 5, 2024

On Wednesday, October 18th , the Hass Avocado Board celebrated a sparkling day at the Lazy H Ranch in beautiful Pauma Valley, Ca with a California avocado grower Bar-B-Que to help close out the 2023 California season.

USDA Announces New Board Members to Hass Avocado Board

January 22, 2024

The U.S. Department of Agriculture on Thursday, November 2nd, 2023 announced the appointment of eleven new members to the Hass Avocado Board.

Exploring Shopper Preferences: Hass Avocado Board Study Sheds Light on Bagged Avocado Attitudes and Usage Trends

January 9, 2024

HAB’s latest qualitative study identifies consumer preference for bagged and bulk avocados. Read more about the biggest factors influencing shoppers in the produce aisle.

From Orchard to Active Lifestyle: Avocados’ Journey in Promoting Fitness

December 4, 2023

Dive into our groundbreaking study revealing avocados’ association with increased physical activity in Hispanic Americans, paving the way for healthier lifestyles and well-being.

New Study Reveals Sales and Purchase Behavior Trends of Bagged Avocados

November 13, 2023

Latest “Bagged Avocado Sales Drivers” study identifies underlying trends of driving bagged avocado sales.

On-Demand Now: Webinar highlighting HAB’s Steps to Tell Avocado’s Sustainability Story

November 1, 2023

Timely updates on HAB’s plan to share the avocado sustainability story is now streaming. Learn about the Avocado Sustainability Center, a new central source for information, data and research.

BOLD Program – Achieving Its Primary Goal

October 2, 2023

HAB’s Board Leadership Development Program (BOLD) was specifically developed and implemented by the avocado industry to attract, inform, educate, and turn out volunteer leaders for our industry’s many boards.

Nutrition 2023 Spotlight: Avocado Nutrition Center’s Trailblazing Presence

September 11, 2023

Avocado Nutrition Center shines at Nutrition 2023, leading avocado research and fostering collaboration among experts. Read how ANC’s impact is shaping nutrition.

Harvesting Excellence: The Role of Governance in HAB’s Journey to Avocado Prominence

August 28, 2023

Good governance is the compass that steers the Hass Avocado Board towards its true north, ensuring that every action aligns with its mission, and every decision is a testament to its dedication to growing demand for avocados and strengthening our industry.

HAB Webinar: Avocado World Market Projection Up to 2030, Version 2.0

August 14, 2023

Tune into an on-demand webinar to hear actionable insights and the top 3 strategies recommended to address the global avocado demand gap projected by 2030.

Fresh Avocados – Love One Today® Celebrates a Decade of Building Demand Through Strategic Marketing Programs

July 28, 2023

Driving public trust in Hass avocados for the last 10 years, HAB’s Love One Today nutrition marketing program continues to elevate positive awareness of the health benefits of avocados and build demand for the entire global industry.