hab happenings

Take a closer look at the work being done by the Board to make avocados America’s favorite fruit.

View Showing 1 – 12 of 111 happenings

New Study Reveals Sales and Purchase Behavior Trends of Bagged Avocados

November 13, 2023

Latest “Bagged Avocado Sales Drivers” study identifies underlying trends of driving bagged avocado sales.

On-Demand Now: Webinar highlighting HAB’s Steps to Tell Avocado’s Sustainability Story

November 1, 2023

Timely updates on HAB’s plan to share the avocado sustainability story is now streaming. Learn about the Avocado Sustainability Center, a new central source for information, data and research.

BOLD Program – Achieving Its Primary Goal

October 2, 2023

HAB’s Board Leadership Development Program (BOLD) was specifically developed and implemented by the avocado industry to attract, inform, educate, and turn out volunteer leaders for our industry’s many boards.

Nutrition 2023 Spotlight: Avocado Nutrition Center’s Trailblazing Presence

September 11, 2023

Avocado Nutrition Center shines at Nutrition 2023, leading avocado research and fostering collaboration among experts. Read how ANC’s impact is shaping nutrition.

Harvesting Excellence: The Role of Governance in HAB’s Journey to Avocado Prominence

August 28, 2023

Good governance is the compass that steers the Hass Avocado Board towards its true north, ensuring that every action aligns with its mission, and every decision is a testament to its dedication to growing demand for avocados and strengthening our industry.

HAB Webinar: Avocado World Market Projection Up to 2030, Version 2.0

August 14, 2023

Tune into an on-demand webinar to hear actionable insights and the top 3 strategies recommended to address the global avocado demand gap projected by 2030.

Fresh Avocados – Love One Today® Celebrates a Decade of Building Demand Through Strategic Marketing Programs

July 28, 2023

Driving public trust in Hass avocados for the last 10 years, HAB’s Love One Today nutrition marketing program continues to elevate positive awareness of the health benefits of avocados and build demand for the entire global industry.

Introducing BOLD Class 3

July 10, 2023

The avocado industry’s Board Leadership Development Program (BOLD) seated it’s third class on April 14th, 2023.

Avocado Nutrition Research and Resources Featured During a Top Continuing Education Event for Nutrition Professionals

June 19, 2023

Heart health research and delicious avocado recipes bring nutrition professionals together to learn about the latest science and ways to help consumers make positive lifestyle changes, presented by a Fresh Avocados – Love One Today® ambassador.

HAB Holds First Ever Avocado Grower Barbeque in Carpinteria

June 5, 2023

Hosted by Hass Avocado Board members and California producers Ben Van Der Kar, and C.J. Shade the Hass Avocado Board (HAB) held its first ever avocado grower/grove barbeque in Carpinteria, CA on Friday, May 26th.

First Study Links Eating Avocados to Reduced Risk for Developing Diabetes Among Hispanics Included in the Study

May 22, 2023

Over a lifetime, US adults have a 40% chance of developing type 2 diabetes. The odds are even higher for Hispanic or Latino adults. A new study on eating fresh avocados and the risk for developing diabetes in US Adults with Hispanic ancestry.

Streaming Webinar Highlights Key Takeaways from World Avocado Congress

May 18, 2023

Stream an on-demand webinar to hear highlights from HAB’s four presentations at the World Avocado Congress.