Take a closer look at the work being done by the board to make avocados America’s favorite fruit.
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HAB Celebrates the 20th Anniversary “Making It Happen” Recognition Award Recipients
Continuing the celebration of HAB’s 20th anniversary, we’re pleased to recognize individuals who have played a prominent role in building or growing our organization over the past two decades.
HAB’s Avocado Nutrition Center Submitted Public Comments for the Upcoming White House Conference on Hunger, Nutrition, and Health
HAB’s Avocado Nutrition Center submitted public comments for the upcoming White House Conference on Hunger, Nutrition and Health to be held on September 28.
Meet our Avocado Goodness Experts – Uncover How Their Influence Affects the Industry
Catch up with the Avocado Goodness Experts (AGEs) who work to add value, credibility, and trust to our communications with health professionals. See how and why their influence is growing the industry.
Which Retail Channels Are Winning With Avocado Shoppers?
A recent Hass Avocado Board channel segmentation study provides a greater understanding of avocado shopper segmentation by outlining key purchase metrics of buyer groups within each retail outlet.
Collaboration Elevates Conversations on Body Self-acceptance and Making Small, Manageable Choices To Support Well-being
With wellness trends shifting focus to healthy habits for both body and mind, Fresh Avocados – Love One Today® joined forces with a leading online platform empowering consumers to prioritize eating for both health and satisfaction.
Introducing BOLD Class 2
BOLD brings out the best in all of us and builds a stronger future for this industry we all love and want to see continue to prosper and grow. Read more about HAB’s BOLD program here.
HAB’s Avocado Nutrition Center Is Engaged in the Public Comment Process for 2025-2030 Dietary Guidelines for Americans
HAB’s Avocado Nutrition Center submitted comments on the proposed scientific questions to be addressed by the 2025 Dietary Guidelines Advisory Committee.
Hass Avocado Board: 20 Years of “Making it Happen”
To commemorate the 20th anniversary of the Hass Avocado Board, we’re reflecting on our roots as well as milestone achievements like advancements in nutrition research, industry information, and more! Have you or someone you know made an impact on HAB over the last two decades? We want to recognize you – submit your nominations today!
New Study Redefines Avocado Shopper Segments
A recent Hass Avocado Board shopper segmentation study determined that a small subset of avocado shoppers, known as ultra-shoppers, make the most significant impact on the category.
Investment to Redefine Avocado’s Value Paying Off as Wellness Trends Shift
Focusing on redefining the value of avocados lines up with post-pandemic wellness trends to prioritize prevention. Campaigns contextualize the health benefits of avocados, driving timely advocacy.
HAB Webinar: Leveraging Avocado’s Nutrition Story to Drive Demand
Adopting a healthy way of eating is top-of-mind for many shoppers and now is the time to tap into the nutritional benefits of the avocado to help drive demand. Learn more about accessing HAB’s library of free tools to help you communicate the avocado’s nutrition story to shoppers.
Study Shows Relationship Between Avocado Consumption and Risk of Cardiovascular Disease in U.S. Adults
According to a study that was published on March 30, 2022, in the Journal of the American Heart Association, there are additional benefits of consuming avocados, and you can read that study here:
Updates & Resources
While the concept of data sharing is as old as HAB itself, in the early days, the quality was hampered by the pervasive mistrust among the HAB partners. Yet, over time as collaboration and cooperation evolved, so did the credibility and quality of the data inputs. The key players saw the value and built the Avocado Volume and Inventory System (AVIS) which became a widely successful global industry intelligence engine providing invaluable information related to U.S. avocado supply, inventory and sales.