Take a closer look at the work being done by the Board to make avocados America’s favorite fruit.
View Showing 1 – 12 of 111 happenings
Latest “Bagged Avocado Sales Drivers” study identifies underlying trends of driving bagged avocado sales.
Timely updates on HAB’s plan to share the avocado sustainability story is now streaming. Learn about the Avocado Sustainability Center, a new central source for information, data and research.
HAB’s Board Leadership Development Program (BOLD) was specifically developed and implemented by the avocado industry to attract, inform, educate, and turn out volunteer leaders for our industry’s many boards.
Avocado Nutrition Center shines at Nutrition 2023, leading avocado research and fostering collaboration among experts. Read how ANC’s impact is shaping nutrition.
Good governance is the compass that steers the Hass Avocado Board towards its true north, ensuring that every action aligns with its mission, and every decision is a testament to its dedication to growing demand for avocados and strengthening our industry.
Tune into an on-demand webinar to hear actionable insights and the top 3 strategies recommended to address the global avocado demand gap projected by 2030.
Fresh Avocados – Love One Today® Celebrates a Decade of Building Demand Through Strategic Marketing Programs
Driving public trust in Hass avocados for the last 10 years, HAB’s Love One Today nutrition marketing program continues to elevate positive awareness of the health benefits of avocados and build demand for the entire global industry.
The avocado industry’s Board Leadership Development Program (BOLD) seated it’s third class on April 14th, 2023.
Avocado Nutrition Research and Resources Featured During a Top Continuing Education Event for Nutrition Professionals
Heart health research and delicious avocado recipes bring nutrition professionals together to learn about the latest science and ways to help consumers make positive lifestyle changes, presented by a Fresh Avocados – Love One Today® ambassador.
Hosted by Hass Avocado Board members and California producers Ben Van Der Kar, and C.J. Shade the Hass Avocado Board (HAB) held its first ever avocado grower/grove barbeque in Carpinteria, CA on Friday, May 26th.
First Study Links Eating Avocados to Reduced Risk for Developing Diabetes Among Hispanics Included in the Study
Over a lifetime, US adults have a 40% chance of developing type 2 diabetes. The odds are even higher for Hispanic or Latino adults. A new study on eating fresh avocados and the risk for developing diabetes in US Adults with Hispanic ancestry.
Stream an on-demand webinar to hear highlights from HAB’s four presentations at the World Avocado Congress.
Updates & Resources
December 6, 2023
HAB Meeting - Seating of the Board & Election of Officers
December 7, 2023
HAC/HAB Board Meetings
See agenda and materials
Business Support Tools
Bagged Avocado Sales Drivers
Understanding Bagged Avocado Sales Trends and Shopper Purchase Behaviors to Drive Retail Sales of Hass Avocados
Latest press release
U.S. Avocado Industry Steps Forward On Sustainability Journey
MISSION VIEJO, Calif. (November 1, 2023) – Recognizing nearly all avocado purchasers (96%) are aware, engaged and concerned about environmental and social issues,1 the Hass […]