hab happenings

Take a closer look at the work being done by the board to make avocados America’s favorite fruit.

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USDA Announces New Board Members to Hass Avocado Board

January 10, 2022

On November 30, 2021, the U.S. Department of Agriculture today announced the appointment of eight members to the Hass Avocado Board.

Public Health Partnership Taps Avocados to Creatively Spread Awareness About Diabetes Prevention to Latinos

December 20, 2021

The Hass Avocado Board teamed up with a leader in public health to creatively leverage the popularity and goodness of avocados to boost diabetes education in the Latino community.

Meet BOLD Class 1

December 7, 2021

The Hass Avocado Industry Board Leadership Development Program is designed to develop emerging leaders in the industry. Get to know the emerging leaders who make up BOLD Class 1.

HAB Avocado Quality Manual – Giving the Industry a Quality Boost!

November 22, 2021

HAB is the only independent avocado organization in the world, and we equip the entire industry for success. This tool is another example of HAB’s investment into our collective future, and our way to help all stakeholders realize the success they work so hard to achieve.

HAB Webinar: Insider Tips for Leveraging HAB’s Free Data and Research

November 8, 2021

What’s driving avocado demand? Are societal trends impacting consumption? Data and research on these topics and more are available to you for free on the HAB website. Alejandro Gavito, HAB’s Senior Business Insights and Data Services Manager, will take you through key sections of our website to ensure that you’re equipped with the knowledge of how to access the tools, research and data that HAB offers to help your business.

A New Shopper Study Reveals a Growing Shopper Segment That Is Driving Avocado Sales: Discover What Opportunities Are Behind This Trend

October 25, 2021

The Bagged and Bulk Avocado Shopper Trends study shows a growing segment of shoppers looking for availability of bulk and bagged avocados in the retail marketplace and emphasizes the impact these shoppers may have on sustained growth in the avocado category.

A New Trial Studies the Effect of Avocado Intake on Risk Factors for Chronic Disease, Including Body Composition and Belly Fat.

October 11, 2021

The Habitual Diet and Avocado Trial (HAT), an ongoing study funded by the Avocado Nutrition Center, evaluates the effect of daily intake of one avocado on risk factors for chronic disease, including visceral adiposity.

Engaging Health Professionals with Highly Valued Continuing Education Units

September 27, 2021

Recommendations by health professionals drive demand. The Hass Avocado Board’s continuing education program promotes research and confidence in the benefits of avocados.

The Board Leadership Development Program (BOLD)

September 14, 2021

The Hass avocado industry faces both extraordinary opportunities and challenges moving into the future, and the industry needs to face an increasingly complex marketplace with increasingly sophisticated problem-solvers. BOLD is designed to develop emerging leaders who are both motivated and equipped to meet those opportunities and challenges.

HAB Webinar: Better Together – Bagged and Bulk Avocado Shopper Trends

September 7, 2021

Who is purchasing Bagged avocados? Who is purchasing Bulk avocados? Are there households who purchase both? What is the difference between Hispanic and non-Hispanic households when it comes to Bagged and Bulk? Join HAB’s next webinar especially designed for members of the Hass avocado industry to get key insights around Bagged and Bulk avocados from a recent research study.

Your HAB Monthly Update – Avocado Volume Data & Projections and More Right to your Inbox

August 30, 2021

HAB is committed to making avocados America’s most popular fruit and to equip our industry for success. That is why earlier this summer we launched a brand-new monthly newsletter developed for our producer/grower stakeholder audience.

The Hass Avocado Board Offers Free Resources To Spread More Avocado Goodness

August 16, 2021

HAB equips the entire industry to successfully promote avocado health benefits and nutrition through its marketing program Love One Today®. Countless resources are made available at no cost for health professionals and consumers at LoveOneToday.com, and SaboreaUnoHoy.com for the U.S. Latin-American community.