Take a closer look at the work being done by the Board to make avocados America’s favorite fruit.
View Showing 1 – 12 of 92 happenings
USDA Announces New Board Members to Hass Avocado Board
On November 1, 2022 the U.S. Department of Agriculture today announced the appointment of seven new members to the Hass Avocado Board.
Applications for the 2023 BOLD Program Are Now Open Through the Month of January
To be strong problem-solvers and better equipped to make a meaningful difference in the avocado industry, Class 3 of the Board Leadership Development (BOLD) program will have more in-person, hands-on instruction than ever before.
Saborea Uno Hoy® Leverages Latest Research to Elevate Value and Help Sustain Purchase Levels of Avocados Amongst Key U.S. Hispanic Consumers
With 90% of Hispanics buying avocados, read about the latest strides to engage this important segment through Aguacates Frescos – Saborea Uno Hoy®. This culturally-relevant campaign drew in 25K+ interested in avocado goodness.
The Colombian Country Profile
World avocado production prospects – Colombia a young, explosive industry in unique climatic conditions.
Seasonality Research Discovers Untapped Opportunities to Increase Avocado Purchases
The latest “Avocado Seasonality Driver” study uncovers the impact of avocado shipments and shopper purchase behaviors on the seasonality of retail sales of Hass Avocados.
Pioneering New Partnerships in Healthcare to Motivate Recommendations
Fresh Avocados – Love One Today partners with two established organizations to reach health professionals with resources and research to help them feel confident in recommending fresh avocado.
HAB Webinar: Avocado – Embarking on a Balancing Act
The avocado market has long been governed by demand – a unique circumstance in the fruit and vegetable trade. But is that about to change? Has it already? Massive surface area expansions in recent years are raising questions.
New Feature on Love One Today
The Hass Avocado Board’s job is to make avocados America’s most popular fruit and now it’s easier than ever for consumers and health professionals to access Love One Today’s turnkey resources about the benefits of fresh avocados.
Healthy Food, Healthy People, Healthy Planet
At the September 21st Hass Avocado Board’s meeting, the board heard a proposal for the initial strategic plan for the Avocado Sustainability Center.
HAB Celebrates the 20th Anniversary “Making It Happen” Recognition Award Recipients
Continuing the celebration of HAB’s 20th anniversary, we’re pleased to recognize individuals who have played a prominent role in building or growing our organization over the past two decades.
HAB’s Avocado Nutrition Center Submitted Public Comments for the Upcoming White House Conference on Hunger, Nutrition, and Health
HAB’s Avocado Nutrition Center submitted public comments for the upcoming White House Conference on Hunger, Nutrition and Health to be held on September 28.
Meet our Avocado Goodness Experts – Uncover How Their Influence Affects the Industry
Catch up with the Avocado Goodness Experts (AGEs) who work to add value, credibility, and trust to our communications with health professionals. See how and why their influence is growing the industry.
Updates & Resources
While the concept of data sharing is as old as HAB itself, in the early days, the quality was hampered by the pervasive mistrust among the HAB partners. Yet, over time as collaboration and cooperation evolved, so did the credibility and quality of the data inputs. The key players saw the value and built the Avocado Volume and Inventory System (AVIS) which became a widely successful global industry intelligence engine providing invaluable information related to U.S. avocado supply, inventory and sales.