hab happenings

Take a closer look at the work being done by the Board to make avocados America’s favorite fruit.

View Showing 1 – 12 of 92 happenings

USDA Announces New Board Members to Hass Avocado Board

January 16, 2023

On November 1, 2022 the U.S. Department of Agriculture today announced the appointment of seven new members to the Hass Avocado Board.

Applications for the 2023 BOLD Program Are Now Open Through the Month of January

January 3, 2023

To be strong problem-solvers and better equipped to make a meaningful difference in the avocado industry, Class 3 of the Board Leadership Development (BOLD) program will have more in-person, hands-on instruction than ever before.

Saborea Uno Hoy® Leverages Latest Research to Elevate Value and Help Sustain Purchase Levels of Avocados Amongst Key U.S. Hispanic Consumers

December 27, 2022

With 90% of Hispanics buying avocados, read about the latest strides to engage this important segment through Aguacates Frescos – Saborea Uno Hoy®. This culturally-relevant campaign drew in 25K+ interested in avocado goodness.

The Colombian Country Profile

December 19, 2022

World avocado production prospects – Colombia a young, explosive industry in unique climatic conditions.

Seasonality Research Discovers Untapped Opportunities to Increase Avocado Purchases

December 5, 2022

The latest “Avocado Seasonality Driver” study uncovers the impact of avocado shipments and shopper purchase behaviors on the seasonality of retail sales of Hass Avocados.

Pioneering New Partnerships in Healthcare to Motivate Recommendations

November 21, 2022

Fresh Avocados – Love One Today partners with two established organizations to reach health professionals with resources and research to help them feel confident in recommending fresh avocado.

HAB Webinar: Avocado – Embarking on a Balancing Act

November 7, 2022

The avocado market has long been governed by demand – a unique circumstance in the fruit and vegetable trade. But is that about to change? Has it already? Massive surface area expansions in recent years are raising questions.

New Feature on Love One Today

October 24, 2022

The Hass Avocado Board’s job is to make avocados America’s most popular fruit and now it’s easier than ever for consumers and health professionals to access Love One Today’s turnkey resources about the benefits of fresh avocados.

Healthy Food, Healthy People, Healthy Planet

October 10, 2022

At the September 21st Hass Avocado Board’s meeting, the board heard a proposal for the initial strategic plan for the Avocado Sustainability Center.

HAB Celebrates the 20th Anniversary “Making It Happen” Recognition Award Recipients

September 26, 2022

Continuing the celebration of HAB’s 20th anniversary, we’re pleased to recognize individuals who have played a prominent role in building or growing our organization over the past two decades.

HAB’s Avocado Nutrition Center Submitted Public Comments for the Upcoming White House Conference on Hunger, Nutrition, and Health

September 12, 2022

HAB’s Avocado Nutrition Center submitted public comments for the upcoming White House Conference on Hunger, Nutrition and Health to be held on September 28.

Meet our Avocado Goodness Experts – Uncover How Their Influence Affects the Industry

August 22, 2022

Catch up with the Avocado Goodness Experts (AGEs) who work to add value, credibility, and trust to our communications with health professionals. See how and why their influence is growing the industry.