Take a closer look at the work being done by the Board to make avocados America’s favorite fruit.
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Important: 2025 HAB Ballots Have Been Emailed!
HAB Ballots were emailed on May 1, 2025, from noreply@eballot.com – check your inbox or spam folder. Ballots must be submitted by May 30, 2025.
Leverage Complimentary Marketing Tools to Support Avocado Promotion
Access free marketing tools from Avocados – Love One Today® to support avocado promotions with recipes, nutrition messages, and more.
Have you Registered To Vote For The Hass Avocado Board 2025 Nominees?
Are you registered to vote for the 2025 Hass Avocado Board nominees? Time is running out! Eligible U.S. producers and importers have until Monday, April 21, 2025, to claim their vote—and their voice—in shaping the future of the avocado industry. This is your chance to support HAB’s mission of advancing avocado nutrition, sustainability, and success across the U.S. market. Don’t miss the opportunity to lead the change.
Expanding Our Reach: Influencer Partnerships Help Communicate the Versatility and Health Benefits of Avocados
Find out how we are enhancing our outreach by partnering with food and nutrition influencers to amplify our messages and connect with broader audiences in meaningful ways.
Advancing Avocado Science: New Research Highlights Gut Health Benefits
The Avocado Nutrition Center advances science by supporting research, including a study linking daily avocado intake to changes in the gut microbiome.
Avocados in Peru: Heading Towards Maturity
In mid-2024, our collaborators at CIRAD traveled to Peru, to engage the industry in taking a in-depth look at the recent activities that have been taken in the production areas to capture an updated look at what our expectations are for the second-largest exporter of Hass avocados in the world.
Hass Avocado Board Launches 2025 Online Nominations, Invites Industry Leaders To Shape the Future of Avocado Success
Hass Avocado producers or importers can nominate themselves or another person by completing and submitting the corresponding form online no later than April 1, 2025.
Get started now at: HassAvocadoBoard.com/Nominations
Empowering Avocado Demand: Unveiling the 2025 Nutrition Marketing Plan
Find out how the 2025 nutrition marketing plan highlights avocado health benefits, versatility, and strategies to drive demand among key audiences.
The BOLD Program
The Hass avocado industry’s Board Leadership Development program is accepting applications for Class 5. Turn your personal passion for avocados into a professional asset that can help improve profitability and increase the effectiveness of our growing industry. 🥑Submit Your Application Today!🥑
The Classification of Avocados: Fruit or Vegetable? Industry Insights for Maximizing Marketing Potential
Is an avocado a fruit or a vegetable? Discover how this dual classification creates unique marketing opportunities for the industry.
USDA Announces New Board Members to Hass Avocado Board
On November 1, 2024 the U.S. Department of Agriculture announced the appointment of eight new members to the Hass Avocado Board.
Celebrating a Year of Scientific Achievement at the Avocado Nutrition Center
Discover how the Avocado Nutrition Center advanced science in 2024 with 8 new studies, 56 total publications since 2010, and groundbreaking research on avocados’ health benefits. A productive year awaits!
Updates & Resources
