Take a closer look at the work being done by the board to make avocados America’s favorite fruit.
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HAB’s Avocado Nutrition Center Is Engaged in the Public Comment Process for 2025-2030 Dietary Guidelines for Americans
HAB’s Avocado Nutrition Center submitted comments on the proposed scientific questions to be addressed by the 2025 Dietary Guidelines Advisory Committee.
Hass Avocado Board: 20 Years of “Making it Happen”
To commemorate the 20th anniversary of the Hass Avocado Board, we’re reflecting on our roots as well as milestone achievements like advancements in nutrition research, industry information, and more! Have you or someone you know made an impact on HAB over the last two decades? We want to recognize you – submit your nominations today!
New Study Redefines Avocado Shopper Segments
A recent Hass Avocado Board shopper segmentation study determined that a small subset of avocado shoppers, known as ultra-shoppers, make the most significant impact on the category.
Investment to Redefine Avocado’s Value Paying Off as Wellness Trends Shift
Focusing on redefining the value of avocados lines up with post-pandemic wellness trends to prioritize prevention. Campaigns contextualize the health benefits of avocados, driving timely advocacy.
HAB Webinar: Leveraging Avocado’s Nutrition Story to Drive Demand
Adopting a healthy way of eating is top-of-mind for many shoppers and now is the time to tap into the nutritional benefits of the avocado to help drive demand. Learn more about accessing HAB’s library of free tools to help you communicate the avocado’s nutrition story to shoppers.
Study Shows Relationship Between Avocado Consumption and Risk of Cardiovascular Disease in U.S. Adults
According to a study that was published on March 30, 2022, in the Journal of the American Heart Association, there are additional benefits of consuming avocados, and you can read that study here:
New Study Suggests Intake of Avocado Can Be Beneficial for Skin Health
The Avocado Nutrition Center supported a study published in the Journal of Cosmetic Dermatology
2021 Year in Review
2021 was another year of tremendous performance by the avocado industry, despite large impacts from pandemic restrictions, ongoing supply chain challenges, shoppers moving amongst multi-channel options, and large production capability from every source of supply.
Creative Partnership Gets Americans Moving on Heart Health, One Step and Bite at a Time
Fresh Avocados – Love One Today® inspires Americans to get moving on heart health with virtual walk and education on avocado nutrition. Partnership with physician-led nonprofit leads the way.
HAB Webinar: Driving Avocado Sales – One Click at a Time!
NOW is the time to evaluate and amp up your e-commerce strategy to drive your avocado sales. Join HAB’s next webinar to learn more about a new tool we’ve built to help you succeed.
Hispanic Family Nutrition Study
New ANC-funded study supports including fresh avocados in nutrition education to support weight management while reducing the overconsumption of saturated fat and sodium for Hispanic families.
HAB – Preparing for the Future
Three board decisions made in 2021, will continue to propel us toward our vision of making avocados America’s most popular and desired fruit – a goal we work towards every day.
Updates & Resources
While the concept of data sharing is as old as HAB itself, in the early days, the quality was hampered by the pervasive mistrust among the HAB partners. Yet, over time as collaboration and cooperation evolved, so did the credibility and quality of the data inputs. The key players saw the value and built the Avocado Volume and Inventory System (AVIS) which became a widely successful global industry intelligence engine providing invaluable information related to U.S. avocado supply, inventory and sales.