Better Together: Bagged and Bulk Avocado Shopper Trends

Identifying growth opportunities for Hass avocados with insights into Bagged and Bulk avocado purchases

Summary:

This study uncovers shopper purchase trends for households that purchase exclusively Bulk avocados, exclusively Bagged avocados, or a combination of both. These purchase dynamics identify how each shopper segment contributed to long-term growth in the avocado category. Additionally, this study reveals Bulk and Bagged purchase trends for Hispanic and Non-Hispanic households.

Marketers & Retailers Learn:

  • Which household segments were an essential part of long-term category growth?
  • Which product offerings attract Super avocado-purchasing households?
  • Do Bulk and Bagged purchases differ among Hispanic and Non-Hispanic households?

How to Use:

Develop product assortment strategies that utilize the Bulk and Bagged avocado purchase trends in this study. Gain an understanding of which product offerings can attract high-value shoppers and may be an opportunity for growth in the avocado category