Building the Path to Dynamic Avocado Category Growth
Long-Term Avocado Category Growth and Opportunities to Drive Sales of Hass Avocados
This study measures the impact of heavily involved avocado shoppers on long-term category growth compared to shoppers that are less involved in the category. Additionally, this study uncovers the underlying purchase trends of Hispanic and Non-Hispanic avocado shoppers and examines their current and future roles in the growth of the avocado category.
Marketers & Retailers Learn:
- Which shopper segments are key to long-term category growth?
- What shopper purchase trends were the main drivers of growth from 2016-2019?
- How do Hispanic and Non-Hispanic shoppers contribute to these long-term trends?
How to Use:
Focus on and engage with the shoppers that are making the greatest impact on growth trends in the avocado category. Develop marketing activities that leverage the long-term growth trends revealed in the study.