Consumer Tracking Study 2021

A Look at Fresh Avocado Consumers’ Attitudes, Awareness and Usage

Summary:

The primary purpose of this research is to identify and measure the relative importance of various attitudes and behaviors of U.S. shoppers’ purchase and usage of fresh Hass avocados. The attitudes and behaviors are correlated to avocado purchase levels and five key health pillar segments.

Marketers & Retailers Learn:

  • The General Market Segment Report identifies and measures attitudes and behaviors of U.S. shoppers’ purchase and usage of fresh Hass avocados and how they correlate to avocado purchase levels. The purchase levels are broken down to non-purchasers, light, medium, heavy and super heavy purchasers.
  • The General Market Health Pillars Report identifies and measures attitudes and behaviors of U.S. shoppers’ purchase and usage of fresh Hass avocados and how they correlate to five key health pillar segments. The key health pillar segments are heart health, weight loss, diabetes, prenatal/newborn and healthy living.
  • The Hispanic Market Acculturation Report identifies and measures attitudes and behaviors of U.S. shoppers’ purchase and usage of fresh Hass avocados and how they correlate to high, medium and low Hispanic acculturation levels.

How to Use:

Use this study to better target specific health messages to receptive audiences and as a benchmark to evaluate future progress against marketing goals.