Leading Produce Categories – Insights for Growth

Identifying growth opportunities for Hass Avocados with insights from the top ten produce categories


This study reveals the underlying purchase dynamics that are driving the top ten produce categories and identifies how these trends differ for the avocado category. Discover key actions and opportunities that marketers and retailers can leverage to further boost avocados up the top ten produce category ranking.

Marketers & Retailers Learn:

  • Where do avocados rank among the top ten produce categories in purchase dollars?
  • Which purchase trends are key drivers of category size?
  • What is the market basket value of the top ten produce categories?

How to Use:

Leverage the key insights, actions and opportunities in this study to communicate the untapped value of the avocado category to the retailer.