Leveraging Avocado’s Nutrition Story to Drive Demand
- DATEMay 26, 2022 TIME1-1:30pm PST
The Hass Avocado Board unpacks the latest nutrition insights and ready-to-use resources available from the Avocado Nutrition Center and Love One Today®. The Hass avocado has a powerful nutrition story, and the Hass Avocado Board is here to help you tell it and drive demand with a variety of free resources. Learn more about how to easily access these tools, hear research focus from the Avocado Research Center, and get valuable information on how the pandemic has changed consumers’ health priorities. Viewers will also learn how to bring the avocado’s nutritional benefits to shoppers.
HAB is the only independent organization that equips the entire industry for success and is providing you with turn-key tools to keep avocados at the top of the grocery list and in the shopping basket. Check out this webinar to learn more.
Updates & Resources
August 16, 2022
Processed Avocado Task Force Meeting
Retail Channel Overview
Understanding avocado category purchase trends by channel to drive retail sales of Hass avocados.
Latest Press Release
Study Reveals Fastest Growing Retail Channels for Avocado Purchases
Which Retail Channels Are Winning With Avocado Shoppers?
A recent Hass Avocado Board channel segmentation study provides a greater understanding of avocado shopper segmentation by outlining key purchase metrics of buyer groups within each retail outlet.