Board reaffirms commitment to 5-year strategic plan
MISSION VIEJO, Calif. (April 10, 2019) – The Hass Avocado Board (HAB), which seeks to be the catalyst for fresh Hass avocados as the number one consumed fruit in the U.S., today announced the schedule for its annual board elections for open domestic Hass avocado producer and Hass avocado importer member seats and their alternates.
The annual board elections renew HAB’s leadership with members of the industry who possess the untapped skills and diversity to help move the industry forward. The Board is seeking to attract skill sets and diversity to energetically promote the consumption of Hass Avocados in the United States.
“HAB is committed on our five-year strategic plan set out in 2016 and our success depends on the leadership of our board members,” said HAB Chairman Ohannes Karaoghlanian. “This is a call to serve, to share expertise in key areas that will help us maximize our very forward-focused plan,” he added.
The board election process begins today with the mailing of the announcements of open seats to all eligible producers and importers of Hass avocados, with a deadline for receipt of nomination forms on May 8, 2019. Ballots will be mailed to producers and importers by May 29, 2019 with a deadline for receipt of ballots by June 26, 2019. Members and alternates will be appointed by the USDA Secretary of Agriculture and will be seated at the board meeting in November 2019.
To ensure a legacy of success, the Board will focus on a long-term agenda as part its five-year strategic plan. The six strategic priorities guiding these efforts are: building demand, nutrition, supply and demand data, sustainability, industry engagement and quality.
About the Hass Avocado Board
The Hass Avocado Board (HAB) is an agriculture promotion group established in 2002 to promote the consumption of Hass Avocados in the United States. A 12-member board representing domestic producers and importers of Hass Avocados directs HAB’s promotion, research and information programs under supervision of the United States Department of Agriculture. Funding for HAB comes from Hass avocado producers and importers in the United States.