Welcome to the

Hass
Avocado
Board

Your online resource for Hass Avocado industry data & research

  • Latest HAB Happenings

    September 11, 2023 Nutrition 2023 Spotlight: Avocado Nutrition Center’s Trailblazing Presence

  • download icon

    New Report - Holidays & Events

    A Quarterly Avocado Holiday Retail Recap

  • CONSUMER TRACKING STUDY 2023

    A Look at Fresh Avocado Consumers’ Attitudes, Awareness and Usage


Volume Data & Projections

Highlights for Total U.S.

Last Week Actual(lbs)

60,872,503

Week 38: September 24, 2023

Current Week Projection(lbs)

50,412,229

Week 39: October 1, 2023

Next Week Projection(lbs)

54,323,086

Week 40: October 8, 2023

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Category Data

Highlights for Total U.S.

YTD Avocado Dollar Trend vs. Produce

-20.89 points

Week Ending: June 30, 2023

YTD Dollar Sales($)

$1,635,758,056

Week Ending: September 10, 2023

YTD Unit Sales

1,512,064,068

Week Ending: September 10, 2023

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Inside HAB

The Hass Avocado Board (HAB) exists to help make avocados America’s most popular fruit.

HAB is the only avocado organization that equips the entire global industry for success by collecting, focusing and distributing investments to maintain and expand demand for avocados in the United States.

HAB provides the industry with consolidated supply and market data, conducts nutrition research, educates health professionals, and brings people together from all corners of the industry to collectively work towards growth that benefits everyone. The organization also collects and reallocates funds to California and importer associations to benefit specific countries of origin in promoting their avocado brands to customers and consumers across the United States.

THE “HAB EFFECT”

Empowering HAB advocates.
The “HAB Effect” is the ability for members to do things they wouldn’t be able to do without the collective power of the Hass Avocado Board (HAB) and for all members to amplify the work done by others for their own growth.