Welcome to the
Hass
Avocado
Board
Your online resource for Hass Avocado industry data & research
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Latest HAB Happenings
April 28, 2025 Leverage Complimentary Marketing Tools to Support Avocado Promotion
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New Report - SNAP/WIC Shopper Purchase Behaviors
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Volume Data & Projections
Highlights for Total U.S.
Last Week Actual(lbs)
61,382,149
Week 19: May 11, 2025
Current Week Projection(lbs)
63,090,575
Week 20: May 18, 2025
Next Week Projection(lbs)
64,804,542
Week 21: May 25, 2025
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Category Data
Highlights for Total U.S.
YTD Unit Sales
824,562,363
Week Ending: April 20, 2025
YTD Dollar Sales($)
$976,819,879
Week Ending: April 20, 2025
Quarterly Avocado Dollar Sales Trends
Avocados +17.2%
Produce +2.0%
Week Ending: March 31, 2025
Viewing detailed category data requires account registration.
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Inside HAB
The Hass Avocado Board (HAB) exists to help make avocados America’s most popular fruit.
HAB is the only avocado organization that equips the entire global industry for success by collecting, focusing and distributing investments to maintain and expand demand for avocados in the United States.
HAB provides the industry with consolidated supply and market data, conducts nutrition research, educates health professionals, and brings people together from all corners of the industry to collectively work towards growth that benefits everyone. The organization also collects and reallocates funds to California and importer associations to benefit specific countries of origin in promoting their avocado brands to customers and consumers across the United States.
HAPRIO IMPACT
The Hass Avocado Promotion, Research and Information Order (HAPRIO) created the Hass Avocado Board (HAB), an industry-funded national program that has been recognized for being key to growing U.S. avocado consumption and driving value for producers and importers since its inception in 2002.