Welcome to the

Hass
Avocado
Board

Your online resource for Hass Avocado industry data & research

  • Latest HAB Happenings

    February 21, 2024 Webinar: Attitudes and Usage Drivers for Bagged Avocados

  • download icon

    New Report - Holidays & Events

    A Quarterly Avocado Holiday Retail Recap

  • download icon

    Business Support Tools

    HAB is the only independent avocado organization that equips the entire industry for success. Take advantage of all the resources available to you.

  • FRESH AVOCADOS – LOVE ONE TODAY®

    Put the mark for free on your packaging and marketing materials to deliver credible nutrition information

Volume Data & Projections

Highlights for Total U.S.

Last Week Actual(lbs)

59,663,646

Week 7: February 18, 2024

Current Week Projection(lbs)

59,312,089

Week 8: February 25, 2024

Next Week Projection(lbs)

61,033,015

Week 9: March 3, 2024

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Category Data

Highlights for Total U.S.

YTD Unit Sales

172,470,619

Week Ending: January 28, 2024

YTD Dollar Sales($)

$182,593,659

Week Ending: January 28, 2024

Quarterly Avocado Dollar Sales Trends

Avocados +1.4%
Produce +0.5%

Week Ending: December 31, 2023

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Viewing detailed category data requires account registration.

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Gain supply and demand insights to help make the best decisions for your business

Your resource for industry data, research and insights

Inside HAB

The Hass Avocado Board (HAB) exists to help make avocados America’s most popular fruit.

HAB is the only avocado organization that equips the entire global industry for success by collecting, focusing and distributing investments to maintain and expand demand for avocados in the United States.

HAB provides the industry with consolidated supply and market data, conducts nutrition research, educates health professionals, and brings people together from all corners of the industry to collectively work towards growth that benefits everyone. The organization also collects and reallocates funds to California and importer associations to benefit specific countries of origin in promoting their avocado brands to customers and consumers across the United States.

THE “HAB EFFECT”

Empowering HAB advocates.
The “HAB Effect” is the ability for members to do things they wouldn’t be able to do without the collective power of the Hass Avocado Board (HAB) and for all members to amplify the work done by others for their own growth.