Welcome to the
Hass
Avocado
Board
Your online resource for Hass Avocado industry data & research
Volume Data & Projections
Highlights for Total U.S.
Last Week Actual(lbs)
56,178,006
Week 14: April 11, 2021
Current Week Projection(lbs)
68,827,269
Week 15: April 18, 2021
Next Week Projection(lbs)
63,106,043
Week 16: April 25, 2021
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Category Data
Highlights for Total U.S.
YTD Avocado Dollar Trend vs. Produce
+1.84 points
Week Ending: December 31, 2020
YTD Dollar Sales($)
$400,151,718
Week Ending: February 21, 2021
YTD Unit Sales
449,850,590
Week Ending: February 21, 2021
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Watch the Video To Learn About the Tools Available To You
Inside HAB: Who we are
The Hass Avocado Board (HAB) exists to help make avocados America’s most popular fruit.
HAB is the only avocado organization that equips the entire global industry for success by collecting, focusing and distributing investments to maintain and expand demand for avocados in the United States.
HAB provides the industry with consolidated supply and market data, conducts nutrition research, educates health professionals, and brings people together from all corners of the industry to collectively work towards growth that benefits everyone. The organization also collects and reallocates funds to California and importer associations to benefit specific countries of origin in promoting their avocado brands to customers and consumers across the United States.
Updates & Resources
April 15, 2021
Sustainability Task Force Meeting
2019 Annual Report
Making Avocados America's Favorite Fruit
Latest Press Release
Annual Board Nominations Now Open for the Hass Avocado Board
Building the Path to Dynamic Avocado Category Growth – Action Guide Available Now
This study measures the impact of heavily involved avocado shoppers on long-term category growth compared to shoppers that are less involved in the category.