Welcome to the

Hass
Avocado
Board

Your online resource for Hass Avocado industry data & research

HAB BUSINESS SUPPORT TOOLS

Created to equip the entire industry for success.

Research & Insights: Avocado category performance, shopper drivers & trends.

Webinars: Timely information about topics of importance to the Hass avocado industry. Watch the latest one now.

Explore Now

  • Latest HAB Happenings

    November 22, 2021 HAB Avocado Quality Manual – Giving the Industry a Quality Boost!

  • GROWTH TOWARD 3 BILLION POUNDS

    2020 Hass Avocado Board Annual Report

  • New Dashboard!
    Store and Key Categories Tracker

    Key performance metrics for total produce, fruits & vegetables and avocados, plus the top 5 fruits and more.

  • FRESH AVOCADOS – LOVE ONE TODAY®

    Put the mark for free on your packaging and marketing materials to deliver credible nutrition information

Volume Data & Projections

Highlights for Total U.S.

Last Week Actual(lbs)

45,445,269

Week 46: November 21, 2021

Current Week Projection(lbs)

40,820,695

Week 47: November 28, 2021

Next Week Projection(lbs)

45,190,285

Week 48: December 5, 2021

See Full Volume Data Dashboard

Viewing detailed volume data requires account registration.

Category Data

Highlights for Total U.S.

YTD Avocado Dollar Trend vs. Produce

+0.06 points

Week Ending: September 30, 2021

YTD Dollar Sales($)

$1,881,054,176

Week Ending: October 3, 2021

YTD Unit Sales

1,731,114,868

Week Ending: October 3, 2021

See Full Category Data Dashboard

Viewing detailed category data requires account registration.

Watch the video to learn about tools available to you

Gain supply and demand insights to help make the best decisions for your business

Your resource for industry data, research and insights

Inside HAB

The Hass Avocado Board (HAB) exists to help make avocados America’s most popular fruit.

HAB is the only avocado organization that equips the entire global industry for success by collecting, focusing and distributing investments to maintain and expand demand for avocados in the United States.

HAB provides the industry with consolidated supply and market data, conducts nutrition research, educates health professionals, and brings people together from all corners of the industry to collectively work towards growth that benefits everyone. The organization also collects and reallocates funds to California and importer associations to benefit specific countries of origin in promoting their avocado brands to customers and consumers across the United States.

THE “HAB EFFECT”

Empowering HAB advocates.
The “HAB Effect” is the ability for members to do things they wouldn’t be able to do without the collective power of the Hass Avocado Board (HAB) and for all members to amplify the work done by others for their own growth.