Welcome to the

Hass
Avocado
Board

Your online resource for Hass Avocado industry data & research

HAB BUSINESS SUPPORT TOOLS

Created to equip the entire industry for success.

Research & Insights: Avocado category performance, shopper drivers & trends.

Webinars: Timely information about topics of importance to the Hass avocado industry.
Watch the latest one now.

  • Latest HAB Happenings

    January 16, 2023 USDA Announces New Board Members to Hass Avocado Board

  • APPLY FOR THE BOLD PROGRAM TODAY

    The Hass Avocado Industry Board Leadership Development Program focuses on nurturing the potential of the individual for the benefit of the entire industry.

  • FRESH AVOCADOS – LOVE ONE TODAY®

    Put the mark for free on your packaging and marketing materials to deliver credible nutrition information

Volume Data & Projections

Highlights for Total U.S.

Last Week Actual(lbs)

71,115,803

Week 3: January 22, 2023

Current Week Projection(lbs)

73,244,160

Week 4: January 29, 2023

Next Week Projection(lbs)

58,756,596

Week 5: February 5, 2023

See Full Volume Data Dashboard

Viewing detailed volume data requires account registration.

Category Data

Highlights for Total U.S.

YTD Avocado Dollar Trend vs. Produce

+2.62 points

Week Ending: December 31, 2021

YTD Dollar Sales($)

$2,399,284,936

Week Ending: December 4, 2022

YTD Unit Sales

1,812,306,673

Week Ending: December 4, 2022

See Full Category Data Dashboard

Viewing detailed category data requires account registration.

Watch the video to learn about tools available to you

Gain supply and demand insights to help make the best decisions for your business

Your resource for industry data, research and insights

Inside HAB

The Hass Avocado Board (HAB) exists to help make avocados America’s most popular fruit.

HAB is the only avocado organization that equips the entire global industry for success by collecting, focusing and distributing investments to maintain and expand demand for avocados in the United States.

HAB provides the industry with consolidated supply and market data, conducts nutrition research, educates health professionals, and brings people together from all corners of the industry to collectively work towards growth that benefits everyone. The organization also collects and reallocates funds to California and importer associations to benefit specific countries of origin in promoting their avocado brands to customers and consumers across the United States.

THE “HAB EFFECT”

Empowering HAB advocates.
The “HAB Effect” is the ability for members to do things they wouldn’t be able to do without the collective power of the Hass Avocado Board (HAB) and for all members to amplify the work done by others for their own growth.