Welcome to the

Hass
Avocado
Board

Your online resource for Hass Avocado industry data & research

COMING SOON

Thursday, November 18

1-1:30PM PST

Insider Tips for Leveraging HAB’s Free Data and Research

Presented by Alejandro Gavito, HAB’s Senior Business Insights and Data Services Manager

  • Latest HAB Happenings

    October 11, 2021 A New Trial Studies the Effect of Avocado Intake on Risk Factors for Chronic Disease, Including Body Composition and Belly Fat.

  • GROWTH TOWARD 3 BILLION POUNDS

    2020 Hass Avocado Board Annual Report

  • New Dashboard!
    Store and Key Categories Tracker

    Key performance metrics for total produce, fruits & vegetables and avocados, plus the top 5 fruits and more.

  • FRESH AVOCADOS – LOVE ONE TODAY®

    Put the mark for free on your packaging and marketing materials to deliver credible nutrition information

Volume Data & Projections

Highlights for Total U.S.

Last Week Actual(lbs)

38,108,665

Week 40: October 10, 2021

Current Week Projection(lbs)

40,774,493

Week 41: October 17, 2021

Next Week Projection(lbs)

42,585,392

Week 42: October 24, 2021

See Full Volume Data Dashboard

Viewing detailed volume data requires account registration.

Category Data

Highlights for Total U.S.

YTD Avocado Dollar Trend vs. Produce

+1.84 points

Week Ending: December 31, 2020

YTD Dollar Sales($)

$1,704,704,731

Week Ending: September 5, 2021

YTD Unit Sales

1,583,650,096

Week Ending: September 5, 2021

See Full Category Data Dashboard

Viewing detailed category data requires account registration.

Watch the Video To Learn About the Tools Available To You

Inside HAB: Who we are

The Hass Avocado Board (HAB) exists to help make avocados America’s most popular fruit.

HAB is the only avocado organization that equips the entire global industry for success by collecting, focusing and distributing investments to maintain and expand demand for avocados in the United States.

HAB provides the industry with consolidated supply and market data, conducts nutrition research, educates health professionals, and brings people together from all corners of the industry to collectively work towards growth that benefits everyone. The organization also collects and reallocates funds to California and importer associations to benefit specific countries of origin in promoting their avocado brands to customers and consumers across the United States.

Inside HAB