Welcome to the

Hass
Avocado
Board

Your online resource for Hass Avocado industry data & research

UPCOMING WEBINAR

Thursday, May 26

1-1:30PM PST

Leveraging Avocado’s Nutrition Story to Drive Demand

The Hass avocado has a powerful nutrition story, and the Hass Avocado Board is here to help you tell it and drive demand with a variety of free resources.

Presented by: Dr. Nikki Ford and Gina Widjaja

  • Latest HAB Happenings

    May 23, 2022 New Study Redefines Avocado Shopper Segments

  • New Dashboard!
    Store and Key Categories Tracker

    Key performance metrics for total produce, fruits & vegetables and avocados, plus the top 5 fruits and more.

  • FRESH AVOCADOS – LOVE ONE TODAY®

    Put the mark for free on your packaging and marketing materials to deliver credible nutrition information

Volume Data & Projections

Highlights for Total U.S.

Last Week Actual(lbs)

42,646,903

Week 19: May 15, 2022

Current Week Projection(lbs)

54,546,364

Week 20: May 22, 2022

Next Week Projection(lbs)

51,286,887

Week 21: May 29, 2022

See Full Volume Data Dashboard

Viewing detailed volume data requires account registration.

Category Data

Highlights for Total U.S.

YTD Avocado Dollar Trend vs. Produce

+11.49 points

Week Ending: March 31, 2022

YTD Dollar Sales($)

$848,709,255

Week Ending: April 17, 2022

YTD Unit Sales

642,850,108

Week Ending: April 17, 2022

See Full Category Data Dashboard

Viewing detailed category data requires account registration.

Watch the video to learn about tools available to you

Gain supply and demand insights to help make the best decisions for your business

Your resource for industry data, research and insights

Inside HAB

The Hass Avocado Board (HAB) exists to help make avocados America’s most popular fruit.

HAB is the only avocado organization that equips the entire global industry for success by collecting, focusing and distributing investments to maintain and expand demand for avocados in the United States.

HAB provides the industry with consolidated supply and market data, conducts nutrition research, educates health professionals, and brings people together from all corners of the industry to collectively work towards growth that benefits everyone. The organization also collects and reallocates funds to California and importer associations to benefit specific countries of origin in promoting their avocado brands to customers and consumers across the United States.

THE “HAB EFFECT”

Empowering HAB advocates.
The “HAB Effect” is the ability for members to do things they wouldn’t be able to do without the collective power of the Hass Avocado Board (HAB) and for all members to amplify the work done by others for their own growth.