Welcome to the
Hass
Avocado
Board
Your online resource for Hass Avocado industry data & research
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HAPRIO IMPACT
After years of hard work, strategic investment, and industry collaboration, avocados have gone from niche party food to a year-round household staple. In the last 20 years, avocado consumption in the US has grown by an incredible 260%, a stark contrast to less than 10% growth for all other fresh fruits consumption.
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Latest HAB Happenings
November 18, 2024 Learn About Top Q3 Sales Strategies: Insights from the Avocado Holiday Retail Recap
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USDA Announces appointments to the Hass Avocado Board
The newly appointed members and alternate members of the Board shall serve from November 1, 2024, to October 31, 2027.
Volume Data & Projections
Highlights for Total U.S.
Last Week Actual(lbs)
47,218,934
Week 47: November 24, 2024
Current Week Projection(lbs)
53,253,294
Week 48: December 1, 2024
Next Week Projection(lbs)
56,230,966
Week 49: December 8, 2024
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Category Data
Highlights for Total U.S.
YTD Unit Sales
2,113,948,334
Week Ending: November 3, 2024
YTD Dollar Sales($)
$2,456,086,281
Week Ending: November 3, 2024
Quarterly Avocado Dollar Sales Trends
Avocados +17.6%
Produce +3.0%
Week Ending: September 30, 2024
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Inside HAB
The Hass Avocado Board (HAB) exists to help make avocados America’s most popular fruit.
HAB is the only avocado organization that equips the entire global industry for success by collecting, focusing and distributing investments to maintain and expand demand for avocados in the United States.
HAB provides the industry with consolidated supply and market data, conducts nutrition research, educates health professionals, and brings people together from all corners of the industry to collectively work towards growth that benefits everyone. The organization also collects and reallocates funds to California and importer associations to benefit specific countries of origin in promoting their avocado brands to customers and consumers across the United States.
HAPRIO IMPACT
The Hass Avocado Promotion, Research and Information Order (HAPRIO) created the Hass Avocado Board (HAB), an industry-funded national program that has been recognized for being key to growing U.S. avocado consumption and driving value for producers and importers since its inception in 2002.