Welcome to the
Hass
Avocado
Board
Your online resource for Hass Avocado industry data & research
UPCOMING WEBINAR
Thursday 29
July, 2021
1-1:30pm PST
The Hass Avocado Shoppers You Must Have To Grow Sales
Engage in this important conversation around the dynamic growth of Hass avocados at retail and learn more about the Super avocado shopper.
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LATEST HAB HAPPENINGS
JULY 7, 2021Taking Every Opportunity To Engage New Advocates for Avocados
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Volume Data & Projections
Highlights for Total U.S.
Last Week Actual(lbs)
63,082,125
Week 29: July 25, 2021
Current Week Projection(lbs)
52,400,578
Week 30: August 1, 2021
Next Week Projection(lbs)
49,092,207
Week 31: August 8, 2021
Viewing detailed volume data requires account registration.
Category Data
Highlights for Total U.S.
YTD Avocado Dollar Trend vs. Produce
+1.84 points
Week Ending: December 31, 2020
YTD Dollar Sales($)
$1,144,704,360
Week Ending: June 13, 2021
YTD Unit Sales
1,080,214,340
Week Ending: June 13, 2021
Viewing detailed category data requires account registration.
Watch the Video To Learn About the Tools Available To You
Inside HAB: Who we are
The Hass Avocado Board (HAB) exists to help make avocados America’s most popular fruit.
HAB is the only avocado organization that equips the entire global industry for success by collecting, focusing and distributing investments to maintain and expand demand for avocados in the United States.
HAB provides the industry with consolidated supply and market data, conducts nutrition research, educates health professionals, and brings people together from all corners of the industry to collectively work towards growth that benefits everyone. The organization also collects and reallocates funds to California and importer associations to benefit specific countries of origin in promoting their avocado brands to customers and consumers across the United States.
Updates & Resources
August 3, 2021
Finance Committee Meeting
2019 Annual Report
Making Avocados America's Favorite Fruit
Latest Press Release
First Quarter Holidays Break Avocado Sales Records
BETTER TOGETHER: BAGGED AND BULK AVOCADO SHOPPER TRENDS
This study uncovers shopper purchase trends for households that purchase exclusively Bulk avocados, exclusively Bagged avocados, or a combination of both.
