20 Years

of “Making It Happen”

“The Hass avocado success story in the United States, in terms of rapid increase of per capita consumption, while maintaining stable or increasing prices to producers and importers, has made avocados the envy of the produce industry.”


Distinguished Professor, Department of Agricultural and Resource Economics act the University of California, Davis

“HAB is an unbiased source of so much reliable information. It is the only vehicle capable of providing reliable trustworthy information that the industry needs to provide delicious avocados. HAB is the only place where the entire industry has a seat at the table.”

Salvador Dominguez,

Chairperson and Producer Director, California

“The market has grown; the industry has grown. Retailers and foodservice have benefited. Grower returns are up; good jobs have been created. Communities in avocado-growing regions have been lifted out of hardship. HAB is an economic engine.”

Emiliano Escobedo,

Hass Avocado Board, Executive Director

HAB Recognition Awards

We’re pleased to recognize those from across the Hass avocado industry who have made a significant impact on the success of HAB.


Avocado – About to Embark on a Balancing Act

Presented by the research team at CIRAD. Get answers to important supply and demand questions, while covering trends and prospects for the world market.


Thursday, December 8, 2022
1-1:30 p.m. PST

Avocado Study Finds Surprising Sales Growth Opportunity

Presented by Steven Muro of Fusion to showcase actionable opportunities to grow sales of Hass avocados.


  • Latest HAB Happenings

    November 21, 2022 Pioneering New Partnerships in Healthcare to Motivate Recommendations

  • Store and Key Categories Tracker

    Key performance metrics for total produce, fruits & vegetables and avocados, plus the top 5 fruits and more.


    Put the mark for free on your packaging and marketing materials to deliver credible nutrition information

  • download icon

    Business Support Tools

    HAB is the only independent avocado organization that equips the entire industry for success. Take advantage of all the resources available to you.

Volume Data & Projections

Highlights for Total U.S.

Last Week Actual(lbs)


Week 46: November 20, 2022

Current Week Projection(lbs)


Week 47: November 27, 2022

Next Week Projection(lbs)


Week 48: December 4, 2022

See Full Volume Data Dashboard

Viewing detailed volume data requires account registration.

Category Data

Highlights for Total U.S.

YTD Avocado Dollar Trend vs. Produce

+5.61 points

Week Ending: September 30, 2022

YTD Dollar Sales($)


Week Ending: October 2, 2022

YTD Unit Sales


Week Ending: October 2, 2022

See Full Category Data Dashboard

Viewing detailed category data requires account registration.

Watch the video to learn about tools available to you

Gain supply and demand insights to help make the best decisions for your business

Your resource for industry data, research and insights

Inside HAB

The Hass Avocado Board (HAB) exists to help make avocados America’s most popular fruit.

HAB is the only avocado organization that equips the entire global industry for success by collecting, focusing and distributing investments to maintain and expand demand for avocados in the United States.

HAB provides the industry with consolidated supply and market data, conducts nutrition research, educates health professionals, and brings people together from all corners of the industry to collectively work towards growth that benefits everyone. The organization also collects and reallocates funds to California and importer associations to benefit specific countries of origin in promoting their avocado brands to customers and consumers across the United States.


Empowering HAB advocates.
The “HAB Effect” is the ability for members to do things they wouldn’t be able to do without the collective power of the Hass Avocado Board (HAB) and for all members to amplify the work done by others for their own growth.