Welcome to the
Hass
Avocado
Board
Your online resource for Hass Avocado industry data & research
NOW AVAILABLE
HAPRIO IMPACT
After years of hard work, strategic investment, and industry collaboration, avocados have gone from niche party food to a year-round household staple. In the last 20 years, avocado consumption in the US has grown by an incredible 260%, a stark contrast to less than 10% growth for all other fresh fruits consumption.
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Avocado Forum: Assessing the Future
This two-day forum will bring board members and industry stakeholders together to gain a comprehensive understanding of how the Hass Avocado Board (HAB), California Avocado Commission (CAC), and the importer associations are working, the trends affecting our industry and to ascertain the optimal HAB assessment rate going forward.
Volume Data & Projections
Highlights for Total U.S.
Last Week Actual(lbs)
66,270,680
Week 41: October 13, 2024
Current Week Projection(lbs)
57,599,667
Week 42: October 20, 2024
Next Week Projection(lbs)
59,545,951
Week 43: October 27, 2024
Viewing detailed volume data requires account registration.
Category Data
Highlights for Total U.S.
YTD Unit Sales
1,932,023,144
Week Ending: October 6, 2024
YTD Dollar Sales($)
$2,238,004,177
Week Ending: October 6, 2024
Quarterly Avocado Dollar Sales Trends
Avocados +17.6%
Produce +3.0%
Week Ending: September 30, 2024
Viewing detailed category data requires account registration.
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Inside HAB
The Hass Avocado Board (HAB) exists to help make avocados America’s most popular fruit.
HAB is the only avocado organization that equips the entire global industry for success by collecting, focusing and distributing investments to maintain and expand demand for avocados in the United States.
HAB provides the industry with consolidated supply and market data, conducts nutrition research, educates health professionals, and brings people together from all corners of the industry to collectively work towards growth that benefits everyone. The organization also collects and reallocates funds to California and importer associations to benefit specific countries of origin in promoting their avocado brands to customers and consumers across the United States.
HAPRIO IMPACT
The Hass Avocado Promotion, Research and Information Order (HAPRIO) created the Hass Avocado Board (HAB), an industry-funded national program that has been recognized for being key to growing U.S. avocado consumption and driving value for producers and importers since its inception in 2002.