Welcome to the
Hass
Avocado
Board
Your online resource for Hass Avocado industry data & research
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Latest HAB Happenings
November 13, 2023 New Study Reveals Sales and Purchase Behavior Trends of Bagged Avocados
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New Report - Avocado Seasonality Drivers
Understanding the impact of avocado shipments, retail sales, and shopper purchase behaviors on seasonality to drive retail sales of Hass avocados.
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CONSUMER TRACKING STUDY 2023
A Look at Fresh Avocado Consumers’ Attitudes, Awareness and Usage
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Business Support Tools
HAB is the only independent avocado organization that equips the entire industry for success. Take advantage of all the resources available to you.
Volume Data & Projections
Highlights for Total U.S.
Last Week Actual(lbs)
42,745,209
Week 47: November 26, 2023
Current Week Projection(lbs)
50,367,643
Week 48: December 3, 2023
Next Week Projection(lbs)
53,408,763
Week 49: December 10, 2023
Viewing detailed volume data requires account registration.
Category Data
Highlights for Total U.S.
YTD Unit Sales
1,804,428,585
Week Ending: November 5, 2023
YTD Dollar Sales($)
$1,969,392,249
Week Ending: November 5, 2023
Quarterly Avocado Dollar Sales Trends
Avocados -5.5%
Produce +1.8%
Week Ending: September 30, 2023
Viewing detailed category data requires account registration.
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Inside HAB
The Hass Avocado Board (HAB) exists to help make avocados America’s most popular fruit.
HAB is the only avocado organization that equips the entire global industry for success by collecting, focusing and distributing investments to maintain and expand demand for avocados in the United States.
HAB provides the industry with consolidated supply and market data, conducts nutrition research, educates health professionals, and brings people together from all corners of the industry to collectively work towards growth that benefits everyone. The organization also collects and reallocates funds to California and importer associations to benefit specific countries of origin in promoting their avocado brands to customers and consumers across the United States.
THE “HAB EFFECT”
Empowering HAB advocates.
The “HAB Effect” is the ability for members to do things they wouldn’t be able to do without the collective power of the Hass Avocado Board (HAB) and for all members to amplify the work done by others for their own growth.
