Welcome to the
Hass
Avocado
Board
Your online resource for Hass Avocado industry data & research
COMING SOON
Thursday, September 30
1-1:30PM PST
Better Together: Bagged and Bulk Avocado Shopper Trends
Bagged or Bulk or both? What is the difference between Hispanic and non-Hispanic households when it comes to Bagged and Bulk? Join us to learn about growth opportunities for Hass avocados with insights into Bagged and Bulk avocado purchases and why the households purchasing both present a unique growth opportunity. We’ll shed some light on which households account for the majority of incremental growth in recent years and how to attract these high-value shoppers with a product mix of Bulk and Bagged avocados. A brief presentation will be followed by a live Q&A.
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New Dashboard!
Store and Key Categories TrackerKey performance metrics for total produce, fruits & vegetables and avocados, plus the top 5 fruits and more.
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FRESH AVOCADOS – LOVE ONE TODAY®
Put the mark for free on your packaging and marketing materials to deliver credible nutrition information
Volume Data & Projections
Highlights for Total U.S.
Last Week Actual(lbs)
42,503,161
Week 36: September 12, 2021
Current Week Projection(lbs)
44,144,114
Week 37: September 19, 2021
Next Week Projection(lbs)
45,902,191
Week 38: September 26, 2021
Viewing detailed volume data requires account registration.
Category Data
Highlights for Total U.S.
YTD Avocado Dollar Trend vs. Produce
+1.84 points
Week Ending: December 31, 2020
YTD Dollar Sales($)
$1,523,619,316
Week Ending: August 8, 2021
YTD Unit Sales
1,416,961,207
Week Ending: August 8, 2021
Viewing detailed category data requires account registration.
Watch the Video To Learn About the Tools Available To You
Inside HAB: Who we are
The Hass Avocado Board (HAB) exists to help make avocados America’s most popular fruit.
HAB is the only avocado organization that equips the entire global industry for success by collecting, focusing and distributing investments to maintain and expand demand for avocados in the United States.
HAB provides the industry with consolidated supply and market data, conducts nutrition research, educates health professionals, and brings people together from all corners of the industry to collectively work towards growth that benefits everyone. The organization also collects and reallocates funds to California and importer associations to benefit specific countries of origin in promoting their avocado brands to customers and consumers across the United States.
Updates & Resources
September 17 & 20, 2021
HAC/HAB Board Meetings
2020 Annual Report
Growth Toward 3 Billion Pounds
Latest Press Release
Hass Avocado Board Spotlights Free Industry Access To Successful Love One Today® Resource
CONSUMER TRACKING STUDY 2021
The primary purpose of this research is to identify and measure the relative importance of various attitudes and behaviors of U.S. shoppers’ purchase and usage of fresh Hass avocados.
