Welcome to the

Hass
Avocado
Board

Your online resource for Hass Avocado industry data & research

UPCOMING WEBINAR

Thursday 29

July, 2021

1-1:30pm PST

The Hass Avocado Shoppers You Must Have To Grow Sales

Engage in this important conversation around the dynamic growth of Hass avocados at retail and learn more about the Super avocado shopper.

  • LATEST HAB HAPPENINGS

    JULY 7, 2021Taking Every Opportunity To Engage New Advocates for Avocados

  • AVOCADO QUALITY MANUAL

    A Guide to Best Practices for Each Step of the Supply Chain

  • NEW STUDY

    Better Together: Bagged and Bulk Avocado Shopper Trends

Volume Data & Projections

Highlights for Total U.S.

Last Week Actual(lbs)

63,082,125

Week 29: July 25, 2021

Current Week Projection(lbs)

52,400,578

Week 30: August 1, 2021

Next Week Projection(lbs)

49,092,207

Week 31: August 8, 2021

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Category Data

Highlights for Total U.S.

YTD Avocado Dollar Trend vs. Produce

+1.84 points

Week Ending: December 31, 2020

YTD Dollar Sales($)

$1,144,704,360

Week Ending: June 13, 2021

YTD Unit Sales

1,080,214,340

Week Ending: June 13, 2021

See Full Category Data Dashboard

Viewing detailed category data requires account registration.

Watch the Video To Learn About the Tools Available To You

Inside HAB: Who we are

The Hass Avocado Board (HAB) exists to help make avocados America’s most popular fruit.

HAB is the only avocado organization that equips the entire global industry for success by collecting, focusing and distributing investments to maintain and expand demand for avocados in the United States.

HAB provides the industry with consolidated supply and market data, conducts nutrition research, educates health professionals, and brings people together from all corners of the industry to collectively work towards growth that benefits everyone. The organization also collects and reallocates funds to California and importer associations to benefit specific countries of origin in promoting their avocado brands to customers and consumers across the United States.

Inside HAB