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Your online resource for Hass Avocado industry data & research


Thursday, September 30

1-1:30PM PST

Better Together: Bagged and Bulk Avocado Shopper Trends

Bagged or Bulk or both? What is the difference between Hispanic and non-Hispanic households when it comes to Bagged and Bulk? Join us to learn about growth opportunities for Hass avocados with insights into Bagged and Bulk avocado purchases and why the households purchasing both present a unique growth opportunity. We’ll shed some light on which households account for the majority of incremental growth in recent years and how to attract these high-value shoppers with a product mix of Bulk and Bagged avocados. A brief presentation will be followed by a live Q&A.

  • Latest HAB Happenings

    September 14, 2021 The Board Leadership Development Program (BOLD)


    2020 Hass Avocado Board Annual Report

  • New Dashboard!
    Store and Key Categories Tracker

    Key performance metrics for total produce, fruits & vegetables and avocados, plus the top 5 fruits and more.


    Put the mark for free on your packaging and marketing materials to deliver credible nutrition information

Volume Data & Projections

Highlights for Total U.S.

Last Week Actual(lbs)


Week 36: September 12, 2021

Current Week Projection(lbs)


Week 37: September 19, 2021

Next Week Projection(lbs)


Week 38: September 26, 2021

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Category Data

Highlights for Total U.S.

YTD Avocado Dollar Trend vs. Produce

+1.84 points

Week Ending: December 31, 2020

YTD Dollar Sales($)


Week Ending: August 8, 2021

YTD Unit Sales


Week Ending: August 8, 2021

See Full Category Data Dashboard

Viewing detailed category data requires account registration.

Watch the Video To Learn About the Tools Available To You

Inside HAB: Who we are

The Hass Avocado Board (HAB) exists to help make avocados America’s most popular fruit.

HAB is the only avocado organization that equips the entire global industry for success by collecting, focusing and distributing investments to maintain and expand demand for avocados in the United States.

HAB provides the industry with consolidated supply and market data, conducts nutrition research, educates health professionals, and brings people together from all corners of the industry to collectively work towards growth that benefits everyone. The organization also collects and reallocates funds to California and importer associations to benefit specific countries of origin in promoting their avocado brands to customers and consumers across the United States.

Inside HAB