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The Avocado Sustainability Center is Live!

Conceived in 2020, and now available to you.

Visit the newly launched website and learn the story behind our sustainability journey in our most recent webinar.

Avocado Sustainability Center on laptop and mobile

Welcome to the


Your online resource for Hass Avocado industry data & research

  • Latest HAB Happenings

    November 13, 2023 New Study Reveals Sales and Purchase Behavior Trends of Bagged Avocados

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    New Report - Avocado Seasonality Drivers

    Understanding the impact of avocado shipments, retail sales, and shopper purchase behaviors on seasonality to drive retail sales of Hass avocados.


    A Look at Fresh Avocado Consumers’ Attitudes, Awareness and Usage

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    Business Support Tools

    HAB is the only independent avocado organization that equips the entire industry for success. Take advantage of all the resources available to you.

Volume Data & Projections

Highlights for Total U.S.

Last Week Actual(lbs)


Week 47: November 26, 2023

Current Week Projection(lbs)


Week 48: December 3, 2023

Next Week Projection(lbs)


Week 49: December 10, 2023

See Full Volume Data Dashboard

Viewing detailed volume data requires account registration.

Category Data

Highlights for Total U.S.

YTD Unit Sales


Week Ending: November 5, 2023

YTD Dollar Sales($)


Week Ending: November 5, 2023

Quarterly Avocado Dollar Sales Trends

Avocados -5.5%
Produce +1.8%

Week Ending: September 30, 2023

See Full Category Data Dashboard

Viewing detailed category data requires account registration.

Watch the video to learn about tools available to you

Gain supply and demand insights to help make the best decisions for your business

Your resource for industry data, research and insights

Inside HAB

The Hass Avocado Board (HAB) exists to help make avocados America’s most popular fruit.

HAB is the only avocado organization that equips the entire global industry for success by collecting, focusing and distributing investments to maintain and expand demand for avocados in the United States.

HAB provides the industry with consolidated supply and market data, conducts nutrition research, educates health professionals, and brings people together from all corners of the industry to collectively work towards growth that benefits everyone. The organization also collects and reallocates funds to California and importer associations to benefit specific countries of origin in promoting their avocado brands to customers and consumers across the United States.


Empowering HAB advocates.
The “HAB Effect” is the ability for members to do things they wouldn’t be able to do without the collective power of the Hass Avocado Board (HAB) and for all members to amplify the work done by others for their own growth.