Welcome to the

Hass
Avocado
Board

Your online resource for Hass Avocado industry data & research

  • Latest HAB Happenings

    October 7, 2024 Celebrating 5 Years of HAB Happenings

  • download icon

    New Report - Holidays & Events

    A Quarterly Avocado Holiday Retail Recap

  • 2023 Annual Report

    Nourishing the Future


Volume Data & Projections

Highlights for Total U.S.

Last Week Actual(lbs)

49,338,467

Week 40: October 6, 2024

Current Week Projection(lbs)

54,255,145

Week 41: October 13, 2024

Next Week Projection(lbs)

57,599,667

Week 42: October 20, 2024

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Category Data

Highlights for Total U.S.

YTD Unit Sales

1,745,599,986

Week Ending: September 8, 2024

YTD Dollar Sales($)

$2,005,026,688

Week Ending: September 8, 2024

Quarterly Avocado Dollar Sales Trends

Avocados +18.5%
Produce +2.8%

Week Ending: June 30, 2024

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Inside HAB

The Hass Avocado Board (HAB) exists to help make avocados America’s most popular fruit.

HAB is the only avocado organization that equips the entire global industry for success by collecting, focusing and distributing investments to maintain and expand demand for avocados in the United States.

HAB provides the industry with consolidated supply and market data, conducts nutrition research, educates health professionals, and brings people together from all corners of the industry to collectively work towards growth that benefits everyone. The organization also collects and reallocates funds to California and importer associations to benefit specific countries of origin in promoting their avocado brands to customers and consumers across the United States.

THE “HAB EFFECT”

Empowering HAB advocates.
The “HAB Effect” is the ability for members to do things they wouldn’t be able to do without the collective power of the Hass Avocado Board (HAB) and for all members to amplify the work done by others for their own growth.