Welcome to the

Hass
Avocado
Board

Your online resource for Hass Avocado industry data & research

  • Latest HAB Happenings

    June 17, 2024 Research from the Avocado Nutrition Center and the Benefits of Fiber in Avocado Shared at the Today’s Dietitian Spring Symposium

  • download icon

    New Report - Holidays & Events

    A Quarterly Avocado Holiday Retail Recap

  • FRESH AVOCADOS – LOVE ONE TODAY®

    Put the mark for free on your packaging and marketing materials to deliver credible nutrition information

Volume Data & Projections

Highlights for Total U.S.

Last Week Actual(lbs)

54,154,466

Week 24: June 16, 2024

Current Week Projection(lbs)

61,454,786

Week 25: June 23, 2024

Next Week Projection(lbs)

56,607,044

Week 26: June 30, 2024

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Category Data

Highlights for Total U.S.

YTD Unit Sales

1,015,237,335

Week Ending: May 19, 2024

YTD Dollar Sales($)

$1,084,852,035

Week Ending: May 19, 2024

Quarterly Avocado Dollar Sales Trends

Avocados +8.8%
Produce +3.8%

Week Ending: March 31, 2024

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Inside HAB

The Hass Avocado Board (HAB) exists to help make avocados America’s most popular fruit.

HAB is the only avocado organization that equips the entire global industry for success by collecting, focusing and distributing investments to maintain and expand demand for avocados in the United States.

HAB provides the industry with consolidated supply and market data, conducts nutrition research, educates health professionals, and brings people together from all corners of the industry to collectively work towards growth that benefits everyone. The organization also collects and reallocates funds to California and importer associations to benefit specific countries of origin in promoting their avocado brands to customers and consumers across the United States.

THE “HAB EFFECT”

Empowering HAB advocates.
The “HAB Effect” is the ability for members to do things they wouldn’t be able to do without the collective power of the Hass Avocado Board (HAB) and for all members to amplify the work done by others for their own growth.