Welcome to the


Your online resource for Hass Avocado industry data & research

  • Latest HAB Happenings

    July 8, 2024 Leadership at the Avocado Nutrition Center Joins the Foundation for Fresh Produce Board

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    New Report - Holidays & Events

    A Quarterly Avocado Holiday Retail Recap


    Put the mark for free on your packaging and marketing materials to deliver credible nutrition information

Volume Data & Projections

Highlights for Total U.S.

Last Week Actual(lbs)


Week 28: July 14, 2024

Current Week Projection(lbs)


Week 29: July 21, 2024

Next Week Projection(lbs)


Week 30: July 28, 2024

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Category Data

Highlights for Total U.S.

YTD Unit Sales


Week Ending: June 16, 2024

YTD Dollar Sales($)


Week Ending: June 16, 2024

Quarterly Avocado Dollar Sales Trends

Avocados +8.8%
Produce +3.8%

Week Ending: March 31, 2024

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Inside HAB

The Hass Avocado Board (HAB) exists to help make avocados America’s most popular fruit.

HAB is the only avocado organization that equips the entire global industry for success by collecting, focusing and distributing investments to maintain and expand demand for avocados in the United States.

HAB provides the industry with consolidated supply and market data, conducts nutrition research, educates health professionals, and brings people together from all corners of the industry to collectively work towards growth that benefits everyone. The organization also collects and reallocates funds to California and importer associations to benefit specific countries of origin in promoting their avocado brands to customers and consumers across the United States.


Empowering HAB advocates.
The “HAB Effect” is the ability for members to do things they wouldn’t be able to do without the collective power of the Hass Avocado Board (HAB) and for all members to amplify the work done by others for their own growth.