Welcome to the
Hass
Avocado
Board
Your online resource for Hass Avocado industry data & research
HAB BUSINESS SUPPORT TOOLS
Created to equip the entire industry for success.
Research & Insights: Avocado category performance, shopper drivers & trends.
Webinars: Timely information about topics of importance to the Hass avocado industry. Watch the latest one now.
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APPLY FOR THE BOLD PROGRAM TODAY
The Hass Avocado Industry Board Leadership Development Program focuses on nurturing the potential of the individual for the benefit of the entire industry.
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Latest HAB Happenings
January 10, 2022 USDA Announces New Board Members to Hass Avocado Board
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New Dashboard!
Store and Key Categories TrackerKey performance metrics for total produce, fruits & vegetables and avocados, plus the top 5 fruits and more.
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FRESH AVOCADOS – LOVE ONE TODAY®
Put the mark for free on your packaging and marketing materials to deliver credible nutrition information
Volume Data & Projections
Highlights for Total U.S.
Last Week Actual(lbs)
56,886,753
Week 2: January 16, 2022
Current Week Projection(lbs)
66,088,180
Week 3: January 23, 2022
Next Week Projection(lbs)
58,024,638
Week 4: January 30, 2022
Viewing detailed volume data requires account registration.
Category Data
Highlights for Total U.S.
YTD Avocado Dollar Trend vs. Produce
+0.06 points
Week Ending: September 30, 2021
YTD Dollar Sales($)
$2,219,076,452
Week Ending: November 28, 2021
YTD Unit Sales
2,011,809,707
Week Ending: November 28, 2021
Viewing detailed category data requires account registration.
Watch the video to learn about tools available to you
Gain supply and demand insights to help make the best decisions for your business
Your resource for industry data, research and insights
Inside HAB
The Hass Avocado Board (HAB) exists to help make avocados America’s most popular fruit.
HAB is the only avocado organization that equips the entire global industry for success by collecting, focusing and distributing investments to maintain and expand demand for avocados in the United States.
HAB provides the industry with consolidated supply and market data, conducts nutrition research, educates health professionals, and brings people together from all corners of the industry to collectively work towards growth that benefits everyone. The organization also collects and reallocates funds to California and importer associations to benefit specific countries of origin in promoting their avocado brands to customers and consumers across the United States.
THE “HAB EFFECT”
Empowering HAB advocates.
The “HAB Effect” is the ability for members to do things they wouldn’t be able to do without the collective power of the Hass Avocado Board (HAB) and for all members to amplify the work done by others for their own growth.
