Celebrating

20 Years

of “Making It Happen”

“The Hass avocado success story in the United States, in terms of rapid increase of per capita consumption, while maintaining stable or increasing prices to producers and importers, has made avocados the envy of the produce industry.”

RICHARD J SEXTON, PH.D.,

Distinguished Professor, Department of Agricultural and Resource Economics act the University of California, Davis

“HAB is an unbiased source of so much reliable information. It is the only vehicle capable of providing reliable trustworthy information that the industry needs to provide delicious avocados. HAB is the only place where the entire industry has a seat at the table.”

Salvador Dominguez,

Chairperson and Producer Director, California

“The market has grown; the industry has grown. Retailers and foodservice have benefited. Grower returns are up; good jobs have been created. Communities in avocado-growing regions have been lifted out of hardship. HAB is an economic engine.”

Emiliano Escobedo,

Hass Avocado Board, Executive Director

HAB Recognition Awards

The success in helping to make avocados America’s most popular fruit is thanks to the hard-working members of the Hass avocado industry who make a difference each and every day.

HAB BUSINESS SUPPORT TOOLS

Created to equip the entire industry for success.

Research & Insights: Avocado category performance, shopper drivers & trends.

Webinars: Timely information about topics of importance to the Hass avocado industry.
Watch the latest one now.

  • Latest HAB Happenings

    August 8, 2022 Which Retail Channels Are Winning With Avocado Shoppers?

  • New Dashboard!
    Store and Key Categories Tracker

    Key performance metrics for total produce, fruits & vegetables and avocados, plus the top 5 fruits and more.

  • FRESH AVOCADOS – LOVE ONE TODAY®

    Put the mark for free on your packaging and marketing materials to deliver credible nutrition information

Volume Data & Projections

Highlights for Total U.S.

Last Week Actual(lbs)

59,113,190

Week 31: August 7, 2022

Current Week Projection(lbs)

58,660,449

Week 32: August 14, 2022

Next Week Projection(lbs)

53,866,909

Week 33: August 21, 2022

See Full Volume Data Dashboard

Viewing detailed volume data requires account registration.

Category Data

Highlights for Total U.S.

YTD Avocado Dollar Trend vs. Produce

+8.81 points

Week Ending: June 30, 2022

YTD Dollar Sales($)

$1,516,373,830

Week Ending: July 10, 2022

YTD Unit Sales

1,083,661,892

Week Ending: July 10, 2022

See Full Category Data Dashboard

Viewing detailed category data requires account registration.

Watch the video to learn about tools available to you

Gain supply and demand insights to help make the best decisions for your business

Your resource for industry data, research and insights

Inside HAB

The Hass Avocado Board (HAB) exists to help make avocados America’s most popular fruit.

HAB is the only avocado organization that equips the entire global industry for success by collecting, focusing and distributing investments to maintain and expand demand for avocados in the United States.

HAB provides the industry with consolidated supply and market data, conducts nutrition research, educates health professionals, and brings people together from all corners of the industry to collectively work towards growth that benefits everyone. The organization also collects and reallocates funds to California and importer associations to benefit specific countries of origin in promoting their avocado brands to customers and consumers across the United States.

THE “HAB EFFECT”

Empowering HAB advocates.
The “HAB Effect” is the ability for members to do things they wouldn’t be able to do without the collective power of the Hass Avocado Board (HAB) and for all members to amplify the work done by others for their own growth.