Welcome to the


Your online resource for Hass Avocado industry data & research

  • Latest HAB Happenings

    September 11, 2023 Nutrition 2023 Spotlight: Avocado Nutrition Center’s Trailblazing Presence

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    New Report - Holidays & Events

    A Quarterly Avocado Holiday Retail Recap


    A Look at Fresh Avocado Consumers’ Attitudes, Awareness and Usage

Volume Data & Projections

Highlights for Total U.S.

Last Week Actual(lbs)


Week 38: September 24, 2023

Current Week Projection(lbs)


Week 39: October 1, 2023

Next Week Projection(lbs)


Week 40: October 8, 2023

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Category Data

Highlights for Total U.S.

YTD Avocado Dollar Trend vs. Produce

-20.89 points

Week Ending: June 30, 2023

YTD Dollar Sales($)


Week Ending: September 10, 2023

YTD Unit Sales


Week Ending: September 10, 2023

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Gain supply and demand insights to help make the best decisions for your business

Your resource for industry data, research and insights

Inside HAB

The Hass Avocado Board (HAB) exists to help make avocados America’s most popular fruit.

HAB is the only avocado organization that equips the entire global industry for success by collecting, focusing and distributing investments to maintain and expand demand for avocados in the United States.

HAB provides the industry with consolidated supply and market data, conducts nutrition research, educates health professionals, and brings people together from all corners of the industry to collectively work towards growth that benefits everyone. The organization also collects and reallocates funds to California and importer associations to benefit specific countries of origin in promoting their avocado brands to customers and consumers across the United States.


Empowering HAB advocates.
The “HAB Effect” is the ability for members to do things they wouldn’t be able to do without the collective power of the Hass Avocado Board (HAB) and for all members to amplify the work done by others for their own growth.