MISSION VIEJO, Calif. – (January 30, 2026) – Stars and stripes proved fruitful for Hass avocados, with Independence Day driving strong summer holiday sales and Labor Day providing additional late-seasonal support. The Hass Avocado Board’s (HAB) Avocado Holiday Retail Recap reports that 53.3 million Hass avocados were sold during the Independence Day holiday week in 2025, generating $66.1 million in retail sales, an increase of +10.0% in units and +3.8% in dollar sales compared to the prior year.
These figures represent a recurring trend of year-over-year growth, showing the highest Independence Day unit and dollar sales performance in the past four years.
Combined, the Q3 2025 Independence Day and Labor Day holiday weeks generated 101.6 million units and $122.2 million in retail sales. Holiday avocado promotions increased during the summer holiday periods compared to 2024, with large avocados (4225) delivering the highest percent volume (lbs.) lift nationwide.
Independence Day Performance Highlights:
- Independence Day generated nearly +4.8 million incremental units and +$2.5 million in incremental dollars during the holiday week.
- Five of the eight U.S. regions posted a double-digit growth rate for unit sales, while four regions delivered double-digit dollar growth.
- Bagged avocados fueled the holiday’s unit gains, adding +3.6 million incremental units as sales rose +29.4% year-over-year.
- Nearly three quarters of extra large (4770) avocado volume was sold on promotion during the holiday week, generating a promoted percent volume (lbs.) lift of +58.3%.
“Promotions played a critical role in delivering value for shoppers and retailers during Independence Day this past year,” said Alejandro Gavito, director of business insights and data at the Hass Avocado Board. “Well-executed promotional strategies translated into measurable gains in both units and dollars.”
The Avocado Holiday Retail Recap provides a comprehensive analysis of holiday retail performance, including volume and dollar sales, pricing trends, lift metrics, and promotional effectiveness across bulk and bagged avocados of various sizes. HAB continues to provide actionable insights that support informed retail decisions and foster long-term category growth.
To explore additional Q3 2025 holiday performance insights, visit hassavocadoboard.com.
About The Hass Avocado Board
The Hass Avocado Board (HAB)’s job is to make avocados America’s preferred healthy food for every meal. HAB is the only avocado organization that equips the entire global industry for success by collecting, focusing, and distributing investments to maintain and expand demand for avocados in the United States. HAB provides the industry with consolidated supply and market data, conducts nutrition research, educates health professionals, and brings people together from all corners of the industry to collectively work towards growth that benefits everyone. The organization also collects and reallocates funds to California and importer associations to benefit specific countries of origin in promoting their avocado brands to customers and consumers across the United States.
###
