Retailers Sell 27 Million Additional Avocados During Second Quarter Holidays

September 27, 2023

MISSION VIEJO, CA  –  (September 27, 2023) –  Spring and summer holidays generated higher avocado unit sales compared to 2022 according to the recently released […]

Webinar Reveals Three Actionable Insights From Global Study on How To Help Close Avocado Demand Gap Projected by 2030

August 14, 2023

MISSION VIEJO, CA – (August 14, 2023) – Updated findings from a forecast study by CIRAD, the French Agricultural Research Center for International Development, point […]

How a Decade of Supporting Why Avocados Are “Extra” Is Moving the Industry Forward

July 27, 2023

MISSION VIEJO, Calif. (July 27, 2023) – As the avocado industry continues to boom in sales and pop culture, Fresh Avocados – Love One Today® […]

Hass Avocados Proved Lucky for St. Patrick’s Day Sales

July 5, 2023

MISSION VIEJO, CA – (July 5, 2023) –St. Patrick’s Day drove higher avocado volume as shown by the recently released holiday retail recap report from […]

Webinar Spotlights How Hass Avocado Board’s U.S. Strategy for Building Demand Inspires Industry Globally

May 18, 2023

MISSION VIEJO, CA – (May 18, 2023) – Leadership from the Hass Avocado Board (HAB) recently presented to an international audience of over 1,160 delegates […]

Hass Avocado Board (HAB) Congratulates a ‘BOLD’ New Class of Avocado Industry Leaders

March 30, 2023

MISSION VIEJO, CA – (March 30, 2023) – A new generation of leaders has graduated from the Hass Avocado Board (HAB) Board Leadership Development (BOLD) program […]

New Hass Avocado Board Executive Committee Announced for 2023 Board Year

December 13, 2022

MISSION VIEJO, Calif. (December 13, 2022) – The Hass Avocado Board (HAB) has announced its newly-elected executive committee board members that will be serving for […]

The Hass Avocado Board (HAB) Makes “BOLD” Moves in 2022

November 29, 2022

MISSION VIEJO, Calif. (November 29, 2022) – As the booming $7 billion avocado industry in the U.S. is continually navigating opportunities as well as challenges […]

New Study Highlights Evolution in Avocado Seasonality

November 15, 2022

MISSION VIEJO, CA (November 15, 2022) – Avocados continue to grow in popularity and are purchased year-round in the United States. However, new data suggests […]

Spring Holidays Generate Nearly $180 Million in Retail Avocado Sales

October 10, 2022

MISSION VIEJO, CA  –  (October 10, 2022) – Rising Hass avocado average selling prices (ASP) drove higher retail sales during second quarter holidays. A recent […]

Avocado Industry Leaders Recognized for “Making It Happen”

September 22, 2022

MISSION VIEJO, Calif. (September 22, 2022) – Following an extensive call for nominations, the Hass Avocado Board (HAB) named the recipients of its 20th Anniversary […]

Study Reveals Fastest Growing Retail Channels for Avocado Purchases

August 8, 2022

MISSION VIEJO, CA (August 8, 2022) – Developing a deeper understanding of fresh avocado shoppers purchase trends and behaviors helps marketers and retailers create strategies […]