Hass Avocados Proved Lucky for St. Patrick’s Day Sales

July 5, 2023

MISSION VIEJO, CA – (July 5, 2023) –St. Patrick’s Day drove higher avocado volume as shown by the recently released holiday retail recap report from […]

Webinar Spotlights How Hass Avocado Board’s U.S. Strategy for Building Demand Inspires Industry Globally

May 18, 2023

MISSION VIEJO, CA – (May 18, 2023) – Leadership from the Hass Avocado Board (HAB) recently presented to an international audience of over 1,160 delegates […]

Fall and Winter Holidays Generate Increased Avocado Sales During Fourth Quarter

April 28, 2023

MISSION VIEJO, CA  –  (April 28, 2023) – Shoppers celebrated fall and winter holidays with delicious avocado dishes driving sales of fresh Hass Avocados during […]

Hass Avocado Board (HAB) Congratulates a ‘BOLD’ New Class of Avocado Industry Leaders

March 30, 2023

MISSION VIEJO, CA – (March 30, 2023) – A new generation of leaders has graduated from the Hass Avocado Board (HAB) Board Leadership Development (BOLD) program […]

Data-driven avocado industry insights now more conveniently accessible for stakeholders as Hass Avocado Board makes webinar series available on‑demand 

March 14, 2023

MISSION VIEJO, Calif. (March 14, 2023) – The Hass Avocado Board (HAB) is shifting its successful webinar series to an on-demand platform, making access to supply […]

Hass Avocado Board Announces Move to New Online Nomination and Voting Process as Search Begins to Fill Ten Seats

March 1, 2023

The Hass Avocado Board (HAB) kicks off 2023 nominations today with an announcement of open seats and news of moving its process online.

Avocado Sales Elevated by Higher Prices During Third Quarter Holidays

January 31, 2023

MISSION VIEJO, CA – (January 31, 2023) – Dollar sales of fresh Hass Avocados rose during summer holidays as average sales price (ASP) increased over […]

New Hass Avocado Board Executive Committee Announced for 2023 Board Year

December 13, 2022

MISSION VIEJO, Calif. (December 13, 2022) – The Hass Avocado Board (HAB) has announced its newly-elected executive committee board members that will be serving for […]

The Hass Avocado Board (HAB) Makes “BOLD” Moves in 2022

November 29, 2022

MISSION VIEJO, Calif. (November 29, 2022) – As the booming $7 billion avocado industry in the U.S. is continually navigating opportunities as well as challenges […]

New Study Highlights Evolution in Avocado Seasonality

November 15, 2022

MISSION VIEJO, CA (November 15, 2022) – Avocados continue to grow in popularity and are purchased year-round in the United States. However, new data suggests […]

Spring Holidays Generate Nearly $180 Million in Retail Avocado Sales

October 10, 2022

MISSION VIEJO, CA  –  (October 10, 2022) – Rising Hass avocado average selling prices (ASP) drove higher retail sales during second quarter holidays. A recent […]

Avocado Industry Leaders Recognized for “Making It Happen”

September 22, 2022

MISSION VIEJO, Calif. (September 22, 2022) – Following an extensive call for nominations, the Hass Avocado Board (HAB) named the recipients of its 20th Anniversary […]