Bold Introduces First-Ever Class of Board Leadership Development Program Members

The Hass Avocado Industry Board Leadership Development Program Launches Inaugural Program Year to Develop Emerging Leaders in the Industry

In an effort to address both the extraordinary opportunities and the extraordinary challenges the industry faces, the Hass Avocado Board (HAB), with industry participation, has developed BOLD: The Hass Avocado Industry Board Leadership Development Program. Helping the industry face an increasingly complex marketplace with sophisticated problem-solvers, BOLD is designed to develop emerging leaders who are both motivated and equipped to meet those opportunities and challenges.

BOLD logo

“This is the first program of its kind for the avocado industry, and we’ve received enthusiastic and unanimous support from our stakeholders,” said Emiliano Escobedo, HAB Executive Director. “We’ve been pleased to see a diversity of interested class participants that are Hass avocado producers and importers, and we are very proud to welcome them to our inaugural BOLD class.”

BOLD is intended to bring out the best in both participants and boards, ultimately resulting in an ever-growing group of credible and stead-fast advocates for the industry. The program offers individuals who want to make a difference in the industry they love with a productive pathway to do so. BOLD also provides industry boards with a continuous infusion of well-rounded professional perspectives to help them stay ahead of market opportunities and to address industry challenges.

Content for this avocado industry program will be developed and taught by relevant professionals, ranging from industry veterans to top academic professionals in food and agriculture at the University of California-Davis.

BOLD graduates will discover ways to turn their personal passion for avocados into a professional asset that can help improve profitability and increase the effectiveness of a growing industry that creates jobs, improves the well-being of consumers, and benefits entire communities.

Backed by HAB, the only independent avocado organization that equips the entire industry for success, and financially supported by industry associations, BOLD focuses on nurturing the potential of the individual for the benefit of the entire industry.

The 12-member inaugural 2021 class of the BOLD program includes:

  • Brock Becker – Importer
  • Gerardo Huerta – Importer
  • Rachael Laenen – Producer
  • Jaime Rivas – Producer
  • Peter Romero – Producer
  • Erika Vega – Importer
  • Sean Bettles – Producer
  • Connor Huser – Importer
  • Juan Monsalve – Importer
  • Monica Robles – Importer
  • David Ruiz, Jr. – Producer
  • Ricardo Vega, Jr. – Producer

Other Happenings

HAB Avocado Quality Manual – Giving the Industry a Quality Boost!

November 22, 2021

HAB is the only independent avocado organization in the world, and we equip the entire industry for success. This tool is another example of HAB’s investment into our collective future, and our way to help all stakeholders realize the success they work so hard to achieve.

HAB Webinar: Insider Tips for Leveraging HAB’s Free Data and Research

November 8, 2021

What’s driving avocado demand? Are societal trends impacting consumption? Data and research on these topics and more are available to you for free on the HAB website. Alejandro Gavito, HAB’s Senior Business Insights and Data Services Manager, will take you through key sections of our website to ensure that you’re equipped with the knowledge of how to access the tools, research and data that HAB offers to help your business.

A New Shopper Study Reveals a Growing Shopper Segment That Is Driving Avocado Sales: Discover What Opportunities Are Behind This Trend

October 25, 2021

The Bagged and Bulk Avocado Shopper Trends study shows a growing segment of shoppers looking for availability of bulk and bagged avocados in the retail marketplace and emphasizes the impact these shoppers may have on sustained growth in the avocado category.