HAB Partners with Culinary Nutrition Experts Sparking New Uses for Avocados
Over the past two decades, per-capita consumption of fresh avocados in the U.S. has soared by 260%, proving what we in the industry already know—America is an avocado nation. As demand continues to grow, the Hass Avocado Board (HAB) is focused on keeping that momentum strong by investing in innovative ways to inspire consumption beyond the fan favorite avocado toast.
To do so, through its Avocados – Love One Today® program HAB partnered with the Food & Culinary Professionals (FCP) dietetic practice group of the Academy of Nutrition and Dietetics, to spark a new wave of avocado innovation. From soups to frozen yogurt bark, these recipes keep avocados relevant across seasons.
The collaboration challenged more than 1,600 registered dietitians to think beyond guac and toast. The top five recipes spotlight avocado’s unmatched versatility:
Key Lime Pie Avocado Frozen Yogurt Bark
A refreshing, no-bake treat mixing avocado, Greek yogurt, and lime.
Avocado Gnocchi with Creamy Cilantro Lime Sauce
A modern spin on classic gnocchi that swaps potatoes for mashed avocado.
Miso-Marinated Salad with Whipped Avocado Dressing
An umami-packed dish elevated by a creamy avocado-citrus dressing.
While a recent survey found that most Americans (93%) understand the importance of good nutrition, only half maintain healthy eating habits regularly. HAB’s ongoing investment in nutrition education is helping close the gap between awareness and action. By showcasing avocados in new ways, these efforts reinforce the fruit’s relevance in everyday eating.
Recent Happenings
The Hass Avocado Board Opens 2026 Board Nominations, Calls on Industry Leaders
Nominations for Board of Directors seats are taking place online. Nominate yourself or another person by submitting the corresponding form online no later than March 27, 2026
A Milestone for the Avocado Industry in the New Dietary Guidelines
The 2025–2030 Dietary Guidelines for Americans mark a significant moment for the avocado industry, recognizing avocados as a source of healthy fats and reinforcing the role of whole, fresh foods in healthy eating patterns.
A Fresh Produce Journey Comes to a Close
As of December 31, 2025, your writer, John McGuigan, will be retiring from the Hass Avocado Board.
