Learn About Top Q3 Sales Strategies: Insights from the Avocado Holiday Retail Recap
The Hass Avocado Board’s Holiday Retail Recap is a quarterly report offering comprehensive insights into avocado retail performance across promoted and non-promoted sales, pricing trends, and promotional efficiency. It includes detailed analyses of both bagged and bulk avocado sales by PLU, with additional breakdowns by region. This report serves as a valuable resource for marketers and retailers by providing data to inform future holiday promotion planning.
For example, the latest Q3 report focuses on avocado performance during key holiday periods such as Independence Day and Labor Day. It examines essential metrics like dollar and unit sales, average selling price (ASP), and sales velocity, offering a year-over-year comparison to show growth trends. This Q3 analysis reveals that avocado unit sales increased from last year, with double-digit gains in dollar sales and ASPs reaching $1.33 per unit during Labor Day, marking the highest price point of the year.
A new feature in this report is the promotional efficiency analysis, which delves into the impact of promotions on volume sales. For instance, Independence Day saw a high promotional lift for small (4046) avocados, with promoted volume reaching a significant share of total sales, demonstrating the impact of holiday promotions on consumer buying behavior. However, larger avocados (4225) experienced a decline in lift, suggesting an area for potential strategy adjustments.
By combining these data points, the report equips avocado industry stakeholders with actionable insights to optimize holiday promotions and better align with consumer demand across various regions. For a more in-depth exploration of these insights and the opportunities they present, visit the links below.
