Love One Today®, the One-Stop Avocado Hub for Health Professionals and Consumers
HAB is dedicated to understanding avocados’ health benefits and industry trends to better market to an increasingly nutrition-focused audience. Our commitment to nutrition research continues to grow and Love One Today® is the perfect vehicle to bring findings to life and drive demand for avocados.
Love One Today® is a science-based and wellness education program that encourages Americans to include fresh Hass avocados in everyday healthy eating plans and helps increase fruit and vegetable intake as avocados are a delicious, cholesterol-free whole food and a source of fiber and natural good fats. Its ultimate goal is to build and sustain demand for Hass avocados in the U.S. by increasing consumers understanding of the unique benefits of avocados to human health. To that end, Love One Today® uses peer-reviewed data to instruct the health professionals who educate consumers, allowing to prime the marketplace to be receptive to the industry’s health and nutrition messages.
Since 2013, LoveOneToday.com is the one-stop-hub of information for health professionals and consumers. The website offers health professionals who provide dietary advice the latest on avocado nutrition research to help inform their dietary recommendations in support of weight management, type 2 diabetes, heart health goals and general health and wellness. The website also provides free resources to help guide patient/client consultations and free educational handouts.
Consumers can also take great advantage of LoveOneToday.com as it offers practical ideas on how to incorporate healthy avocados into their eating plans and reap the health benefits they provide. From nutritious avocado recipes, to tips for how to choose, prep and store avocados and easy-to-read articles that explain avocado nutritional attributes and health benefits, LoveOneToday.com is the source for everything about avocados.
Saborea Uno Hoy® is the food and wellness education program for the U.S. Hispanic market. SaboreaUnoHoy.com offers a bicultural, bilingual and culturally relevant experience for Hispanics in the U.S. with culturally attuned recipes, population insights and health facts.
Natalia Arias, Digital Marketing and Communications Manager, has been working for the avocado industry for 10 years and with the Hass Avocado Board since 2015 developing and implementing the digital strategy in a manner that is consistent with the organization’s marketing plan. Along with the websites she manages the email marketing campaigns and social media strategy.
The Love One Today® program provides a call to action that communicates simple but relevant nutritional benefits that give consumers permission to love avocados every day. Anyone in the avocado industry is welcome to license the use of the Love One Today® and Saborea Uno Hoy® marks for free in their sales and marketing programs.
Other Happenings
A Fresh Produce Journey Comes to a Close
As of December 31, 2025, your writer, John McGuigan, will be retiring from the Hass Avocado Board.
U.S. Avocado Market Poised to Surpass 3 Billion Pounds for the First Time in History
According to our latest volume count, accumulated through the course of 2025, and our collective projections for the balance of the year, we have concluded with a high degree of confidence, that the total avocado volume in the U.S. market is on track to exceed 3 billion pounds in 2025
New Research Expands Avocado Science Into Sleep, Allergies, and Snacking
New research reveals surprising benefits of avocados for heart health, sleep, allergies, and even late-night snacking—expanding how this nutrient-rich fruit supports overall wellness.
