The New 2020-2025 Dietary Guidelines for Americans Feature Avocados as a Healthy Option
The 2020-2025 Dietary Guidelines for Americans released the last week of December will replace the previous edition and serve as the basis for all nutrition policy in the Federal Government, as well as guide the private sector activities and nutrition education efforts. It also provides the public with the most up-to-date evidence on dietary behaviors that promote health and may help prevent chronic disease.
Jointly published by the U.S. Departments of Agriculture (USDA) and Health and Human Services (HHS) every five years, the guidelines provide science-based recommendations designed to foster healthy dietary patterns for Americans of all ages, from birth through older adults. Importantly, this edition takes an age and life stage approach and, for the first time, includes dietary guidance for infants and toddlers. It also puts a greater emphasis on nutrition in pregnant and lactating women.
What is new about the 2020-2025 guidelines? Compared to previous DGA, avocados are more prominently featured and represented in a more favorable light. Specific benefits of avocados through the lens of the new DGA are that:
- Avocados contribute 11% and 6% DV of fiber and potassium, respectively. Fiber and potassium comprise 2 out of 4 nutrients identified as being of public health concern in the U.S. population;
- Avocados are unique among others in their food group in that they provide healthy unsaturated fats. They are a natural choice to replace saturated fats in the U.S. diet;
- Americans dramatically under consume produce in their diet. Avocado intake has increased for the last decade making them a popular choice to help meet recommendations across the lifespan and can be utilized as a way to increase produce consumption overall; and
- Food preferences and habits are formed at a young age and carried throughout life. Avocados are unique compared to other types of produce in that they have a mild flavor profile, a smooth texture that does not pose a choking hazard, contain healthy unsaturated fats, and are naturally free of sugars and sodium, and a perfect example of a nutrient-dense choice.
The guidelines encourage Americans to “Make Every Bite Count” and because of all the nutritious and healthy benefits mentioned above, avocados can help consumers achieve DGCA scientific recommendations to do so.
Join the celebration of the 15th Anniversary of Avocado Toast by getting the fan favorite recipes at LoveOneToday.com/toast and SaboreaUnoHoy.com/pantostado. Check out the complete listing of America’s top 15 toppings and let it inspire creativity for your next avocado toast masterpiece.
Learn more in a brief 30-minute webinar where you will hear directly from Steven Muro of Fusion, whose team fielded HAB’s recent study focused on the avocado shopper and how to drive sales. As the only avocado organization that equips the entire industry for success, HAB offers insights and detailed retail information that can help focus efforts on actions and opportunities to drive avocado sales as the industry looks to the future.
Our Executive Director, Emiliano Escobedo, jumped at the chance to engage a UC Davis Ag Marketing class with his experience in avocado marketing. Here is a recount of his experience and why this chance to engage young minds with the topic of agricultural marketing resonated so deeply with him.