The “HAB Effect”
/thə hahˈb əˈfekt/ (noun):
1. The ability for members to do things they wouldn’t be able to do without the collective power of the Hass Avocado Board (HAB) and for all members to amplify the work done by others for their own growth.
See why the Hass Avocado Board, the only independent avocado organization, equips the entire industry for success.
HAB’S Job is to Make Avocados America’s Most Popular Fruit – And It’s Working.
We’ve played an important catalyst role in making avocados the envy of the produce industry by increasing consumption to 8.1 lbs. per capita in 2018 in the U.S. up from an average of 2.26 lbs. per capita in 2000, an increase of 258%.
Promotion Programs Play a Fundamental Role in Expanding Demand.
Independent researchers at UC Davis recently completed a five-year evaluation (2013–2017) of the promotion programs conducted by HAB and its member associations and found they have played a fundamental role in expanding demand for Hass avocados in the United States.
A 1.6-3.6 benefit-to-cost ratio delivered to the California producers and importers of Hass avocados.
Expansion of sales in U.S. market achieved primarily through rising demand not lowering prices.
An expansion of the programs – even by a small amount – would further increase grower and importer profits.
How the assessments HAB collects are distributed:
run by California producer and
that benefit all industry members.
Our nutrition research has helped consumers understand how avocados are beneficial to their health.
We’ve invested millions of dollars in nutrition-focused marketing campaigns that have helped make fresh Hass avocados a part of pop culture.
Supply and Market Data Hub
Nutrition Research and Consumer Communication
Health Professionals Education
Updates & Resources
July 12, 2023
Executive Compensation Committee Meeting
September 21, 2023
HAC/HAB Board Meetings
December 6, 2023
HAB Meeting - Seating of the Board & Election of Officers
See agenda and materials
Business Support Tools
Avocado Holiday Retail Recap
This report offers quarterly updates on the most recent holiday retail performance for fresh avocados.
Download the Latest Report
Latest press release
Webinar Spotlights How Hass Avocado Board’s U.S. Strategy for Building Demand Inspires Industry Globally
MISSION VIEJO, CA – (May 18, 2023) – Leadership from the Hass Avocado Board (HAB) recently presented to an international audience of over 1,160 delegates […]
First Study Links Eating Avocados to Reduced Risk for Developing Diabetes Among Hispanics Included in the Study
Over a lifetime, US adults have a 40% chance of developing type 2 diabetes. The odds are even higher for Hispanic or Latino adults. A new study on eating fresh avocados and the risk for developing diabetes in US Adults with Hispanic ancestry.
Read the latest