The “HAB Effect”
/thə hahˈb əˈfekt/ (noun):
1. The ability for members to do things they wouldn’t be able to do without the collective power of the Hass Avocado Board (HAB) and for all members to amplify the work done by others for their own growth.
See why the Hass Avocado Board, the only independent avocado organization, equips the entire industry for success.
HAB’S Job is to Make Avocados America’s Most Popular Fruit – And It’s Working.
We’ve played an important catalyst role in making avocados the envy of the produce industry by increasing consumption to 8.1 lbs. per capita in 2018 in the U.S. up from an average of 2.26 lbs. per capita in 2000, an increase of 258%.
Promotion Programs Play a Fundamental Role in Expanding Demand.
Independent researchers at UC Davis recently completed a five-year evaluation (2013–2017) of the promotion programs conducted by HAB and its member associations and found they have played a fundamental role in expanding demand for Hass avocados in the United States.
Benefit-to-Cost Ratio
A 1.6-3.6 benefit-to-cost ratio delivered to the California producers and importers of Hass avocados.
Rising Demand
Expansion of sales in U.S. market achieved primarily through rising demand not lowering prices.
Increased Profits
An expansion of the programs – even by a small amount – would further increase grower and importer profits.
How the assessments HAB collects are distributed:
85%
ENABLE PROGRAMS
run by California producer and
importer organizations
15%
IMPLEMENT PROGRAMS
that benefit all industry members.
Our nutrition research has helped consumers understand how avocados are beneficial to their health.
We’ve invested millions of dollars in nutrition-focused marketing campaigns that have helped make fresh Hass avocados a part of pop culture.
HAB Programs
Supply and Market Data Hub
Nutrition Research and Consumer Communication
Health Professionals Education
Member Collaboration
Learn how HAB has been “Making it Happen” over its first 20 years.
Updates & Resources
While the concept of data sharing is as old as HAB itself, in the early days, the quality was hampered by the pervasive mistrust among the HAB partners. Yet, over time as collaboration and cooperation evolved, so did the credibility and quality of the data inputs. The key players saw the value and built the Avocado Volume and Inventory System (AVIS) which became a widely successful global industry intelligence engine providing invaluable information related to U.S. avocado supply, inventory and sales.