WEBINAR

Five-Year Evaluation of the Hass Avocado Board’s Promotion Programs: 2018 – 2022

  • DATEMay 30, 2024     TIMEStreaming On-Demand

OVERVIEW:

What is the impact of Hass Avocado Board (HAB) assessments on the industry? How have promotion programs impacted the demand for avocados in the United States?

Independent researchers at UC Davis completed a five-year evaluation (2018–2022) of the promotion programs conducted by HAB and its member associations and found they have played a fundamental role in expanding demand for Hass avocados in the US. Tune into the webinar to hear from two of the researchers as they explain their quantitative evaluation and discuss the cost-benefit analysis of promotions conducted under HAB.

PRESENTED BY PROFESSORS:

Kristin Kiesel

KRISTIN KIESEL
UC Davis

Richard Sexton

RICHARD SEXTON
UC Davis

Home / / Five-Year Evaluation of the Hass Avocado Board’s Promotion Programs: 2018-2022

Updates & Resources

Upcoming Meetings

August 7, 2024

Executive Compensation Committee Meeting

August 29, 2024

Executive Compensation Committee Meeting

September 11, 2024

HAC/HAB Meetings – Ventura County

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Business Support Tools

Avocado Holiday Retail Recap

This report offers quarterly updates on the most recent holiday retail performance for fresh avocados

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Latest press release

Holiday Promotions Add Millions to Avocado Volume Sales During Q1

MISSION VIEJO, CA  –  (July 9, 2024) –The Hass Avocado Board (HAB) recently unveiled its newly improved quarterly holiday reports, now featuring holiday promotional sales […]

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HAB Happenings

The Latest Five-Year Evaluation of the Hass Avocado Boards Promotion Programs 2018-2022

HAB in early 2023 engaged with a group of professors and graduate students in the Department of Agricultural and Resource Economics at the University Of California at Davis, to do this economic evaluation of our Research & Promotion activity.

Read the latest