Board Nominations
New open seats will be announced on February 28, 2025
“I see great potential for the category and believe HAB is a major vehicle in realizing that potential” – HAB BOARD MEMBER
Board Nominations
New open seats will be announced on February 28, 2025
“I see great potential for the category and believe HAB is a major vehicle in realizing that potential” – HAB BOARD MEMBER
by consistently identifying and recruiting industry experts to guide and to serve growers and importers and to stimulate industry growth.
The Hass Avocado Board’s job is to make avocados America’s most popular fruit – and it’s working.
The Board seeks skill sets and diversity that energetically pursue its mission to support the global avocado industry stakeholders in their collective efforts toward market expansion in the U.S.
WHY JOIN THE BOARD?
When you join the Hass Avocado Board you connect with an organization of recognized success in creating a robust, nationwide produce category. Avocados are now bought and sold virtually nationwide. Consumers have happily embraced avocado nutritional benefits. HAB’s member importers have galvanized a worldwide industry’s success.
Visit our HAB meeting and events page to obtain copies of the latest Board meeting minutes.
Our 5-year strategic blueprint was developed to ensure HAB’s legacy of success. Five priorities define our long-term agenda and guide our strategic plan:
We’ve invested millions of dollars in nutrition-focused marketing campaigns that have helped make fresh Hass avocados a part of pop culture. Plus, our nutrition research has helped consumers understand how avocados are beneficial to their health. The entire industry can count on HAB to be a catalyst for action and a reason to be confident – and you can be a part of the future.
Download the 2021-2025 strategic plan to learn more. You can also visit our annual reports page to learn more about our financials.
HAB strengthens the Global Avocado Industry and its stakeholders in our collective efforts toward market development in the U.S. through leadership in Nutrition, Communications, Business Support Tools and Information, and Sustainability practices throughout the supply chain.
CONTACT INFORMATION:
Hass Avocado Board
25212 Marguerite Pkwy. Ste. 250, Mission Viejo, CA 92692
(949) 341-3250
For more information: silvia@hassavocadoboard.com
Updates & Resources
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