Annual reports &independent evaluations Home / Inside HAB / Annual Reports and Independent Evaluations 2024 Annual Report Download 2024 Annual Report PDF Historical Annual Reports Select a file 2023 2022 2021 2020 2019 2018 2017 2016 2015 2014 2013 2012 2011 2010 2009 2007-2008 2006-2007 2005-2006 2004-2005 2003-2004 2002-2003 Five-Year Evaluation of The Hass Avocado Board’s Promotion Programs: 2018 – 2022 Download PDF 2013–2017, 2008–2012, 2003–2007 Evaluation of the Hass Avocado Board’s Assessment Rate Download PDF 2018 - Price Elasticities of Demand for Fresh Hass Avocados Download PDF 2018 - HAB's Program to Fund Research into the Health and Nutrition Benefits of Consuming Avocados: Insights from Google Scholar and Google Trends Download PDF Updates & Resources Upcoming Meetings November 18 & 19, 2025 HAC & HAB Meetings See agenda and materials Study Avocado Path to Purchase – The Making of a Household Staple This study explores how the avocado path to purchase has evolved over the past decade, outlining the key shifts that elevated avocados into a grocery list staple for avocado shoppers. It also highlights the current challenges and opportunities the industry faces in engaging shoppers throughout their purchase journey. Learn More Latest press release Big Game Drives Record Avocado Retail Sales MISSION VIEJO, CA – (July 8, 2025) –The 2025 Big Game delivered another strong performance for Hass Avocados, as consumers across the U.S. stocked up […] Read more HAB Happenings Introducing BOLD Class 5 We are pleased to announce the participants in our fourth Board Leadership Development (BOLD) Class 5, which was initiated in late March. Read the latest HASS AVOCADO BOARD NEWSLETTERS Subscribe to HAB’s newsletters to receive industry updates straight to your inbox that will inform your decision-making process. First Name(Required)Last Name(Required)Company(Required)Country(Required)United StatesOtherSpecify OtherEmail(Required) I am an...(Required)(choose at least one) Avocado Producer/Grower Avocado Packer/Handler Avocado Marketer (Importer, Exporter, Retailer, Foodservice, Marketing Association) Other (consumer, analyst, student, media, vendor, etc.) Specify OtherSubscribe me to:(Required) Hass Insights. Three emails every month with the latest new from HAB, retail studies and data insights, and key performance metrics for total produce, fruits & vegetables and avocados, plus top fruit trends and more! Hass Grower Monthly. One email every month with volume data, projections, and category data updates. EmailThis field is for validation purposes and should be left unchanged.
