Market Opportunity Matrix

Avocado Category Market Development Tool


This Market Development Tool is designed to help avocado merchandisers and industry stakeholders identify, quantify and prioritize potential market-level opportunities for their business.

Marketers & Retailers Learn:

  • What opportunities exist to grow sales of Hass avocados in even the largest avocado markets?
  • Where are the top opportunities to expand sales of bagged Hass avocados?
  • Which market development strategies can help grow the category in each market?

How to Use:

To take full advantage of this Market Development Tool, apply it to your business in three steps:

  1. Focus on the markets that you supply
  2. Evaluate each opportunity model in your current markets
  3. Evaluate potential opportunities for expansion into new markets