Market Opportunity Matrix
Avocado Category Market Development Tool
This Market Development Tool is designed to help avocado merchandisers and industry stakeholders identify, quantify and prioritize potential market-level opportunities for their business.
Marketers & Retailers Learn:
- What opportunities exist to grow sales of Hass avocados in even the largest avocado markets?
- Where are the top opportunities to expand sales of bagged Hass avocados?
- Which market development strategies can help grow the category in each market?
How to Use:
To take full advantage of this Market Development Tool, apply it to your business in three steps:
- Focus on the markets that you supply
- Evaluate each opportunity model in your current markets
- Evaluate potential opportunities for expansion into new markets
Updates & Resources
December 1-2, 2021
HAC/HAB Board Meetings
2019 Annual Report
Making Avocados America's Favorite Fruit
Latest Press Release
Hass Avocado Board Partners with AltaMed Health Services to Spread Education About the Nutrition Benefits of Avocados during National Diabetes Month
Building the Path to Dynamic Avocado Category Growth – Action Guide Available Now
This study measures the impact of heavily involved avocado shoppers on long-term category growth compared to shoppers that are less involved in the category.