Market Opportunity Matrix
Avocado Category Market Development Tool
This Market Development Tool is designed to help avocado merchandisers and industry stakeholders identify, quantify and prioritize potential market-level opportunities for their business.
Marketers & Retailers Learn:
- What opportunities exist to grow sales of Hass avocados in even the largest avocado markets?
- Where are the top opportunities to expand sales of bagged Hass avocados?
- Which market development strategies can help grow the category in each market?
How to Use:
To take full advantage of this Market Development Tool, apply it to your business in three steps:
- Focus on the markets that you supply
- Evaluate each opportunity model in your current markets
- Evaluate potential opportunities for expansion into new markets
Updates & Resources
Research & Insights
RETAIL CHANNEL OVERVIEW
Understanding Avocado Category Purchase Trends by Channel To Drive Retail Sales of Hass Avocados
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Latest press release
Latest Press Release
The Hass Avocado Board (HAB) Makes “BOLD” Moves in 2022