Millennial Avocado Shopper Trends

Uncover how the avocado purchase trends of this influential demographic group impacts the avocado category


This report is Part 1 of a two-part study on the impact of Millennial households on the avocado category.

Part 1 establishes the importance of Millennial households to the category. Millennial households have a disproportionately high impact on the avocado category. The group is more involved (higher penetration) and their annual avocado spend is higher per household. However, Non-Millennial households are catching up, bringing new households into the category and increasing their annual spend.

Marketers & Retailers Learn:

  • How does the annual avocado spend per household differ for Millennial and Non-Millennial households?
  • How many times per year do Millennial and Non-Millennial households purchase avocados?
  • What purchase trends are driving avocado purchases of Millennial and Non-Millennial households?

How to Use:

Leveraging the insights in this study can help marketers and retailers build strategies aimed at expanding sales of Hass avocados in the retail marketplace.