SNAP/WIC Shopper Purchase Behaviors

Understanding SNAP/WIC Shopper Purchase Behaviors and Trends to Drive Retail Sales of Hass Avocados

Summary:

This study explores how avocados influence the shopping patterns of households participating in the SNAP/WIC programs. Based on household purchasing data, it reveals how avocados drive higher overall engagement with fresh produce and drive higher market basket spend by serving as a gateway to healthier food choices.

Marketers & Retailers Learn:

• How SNAP/WIC avocado shopper purchase behaviors differ from Non-SNAP/WIC shoppers
• What impact avocados have on total basket spend
• Which fresh produce items most often appear in SNAP/WIC avocado baskets
• Why avocados may be a strong anchor product for purchases of fresh produce

How to Use:

Use these insights to shape promotional strategies and educational messaging targeted toward SNAP and WIC participants. Capitalize on the behaviors uncovered by this study to increase visibility, grow sales, and reinforce avocado’s role in the produce aisle. Download the full study to explore SNAP/WIC shopper profiles, market basket dynamics, and cross-category opportunities.