Demand for Hass avocados increased 34 percent in 2012

Hass avocado volume breaks record once again

Irvine, Calif. (February 1, 2013) – The year 2012 was a record-breaking year for Hass avocados with the industry topping the 1.5 billion pound consumption mark, 34 percent more than in 2011 when 1.137 billion pounds were consumed.

Demand for Hass avocados in the United States has been increasing steadily over the last several years and consumers continue to add them to their diets, due in large part to the many successful marketing programs executed by the Hass avocado industry.

“Stronger avocado supply is motivating retailers to promote the fruit more aggressively, generating increased velocity at point of sale,” said Emiliano Escobedo, Hass Avocado Board executive director.

HAB’s ambitious nutrition research initiatives will also support increased consumption as health professionals and consumers learn about the emerging science behind avocado goodness, according to Escobedo.

2013 outlook:

The Hass avocado market is expected to expand even more in 2013. HAB is projecting annual volume for 2013 to reach 1.65 billion pounds, an increase of 10 percent compared to 2012. An increase in supply and high impact marketing programs in the United States will be the main drivers of this growth.

HAB recently updated its website to make it more user-friendly. The new website is mobile friendly and users can sign up for the optional alert system that lets them know when updates have been made — including volume projection and new nutrition research.

The website allows visitors to easily access popular nutrition and retail information by viewing the expanded Nutrition Research and Consumer Research sections, along with a new expanded retail data program. Users can also sign up for a monthly and quarterly newsletter. Please visit

About Hass Avocado Board

The Hass Avocado Board (HAB) was established in 2002 to promote the consumption of Hass avocados in the United States. A 12-member board representing domestic producers and importers of Hass avocados directs HAB’s promotion, research and information programs under supervision of the United States Department of Agriculture. Hass avocados are grown in California and imported into the US from Mexico, Chile, Peru, Dominican Republic and New Zealand.