MISSION VIEJO, Calif., (June 3, 2019) – The Hass Avocado Board (HAB) is partnering in June with Livestrong.com, one of the most visited fitness and wellness online platforms in the country, to promote the health benefits of eating a fresh avocado daily. Engaging a potential online audience of over 32 million health-focused consumers, tactics center around a month-long avocado challenge where thousands of dedicated members of the Livestrong.com Facebook community will be encouraged to enjoy an avocado each day, share their favorite recipes and promote how the delicious and nutritious fruit is supporting their healthy living goals.
“A strategic partnership with Livestrong.com aligns with HAB’s goals to raise awareness among consumers that avocados are nutritious and connect health professionals with our research on avocado nutrition,” said Emiliano Escobedo, Executive Director of the Hass Avocado Board. “This campaign provides a national platform for Fresh Avocados, Love One Today to spread education, highlight new nutritional and health studies and inspire daily consumption of fresh avocados in meaningful and memorable way.”
The interactive campaign will be supported by custom online content and a national survey designed especially to get a pulse check on the perceptions of the Livestrong.com audience when it comes to fresh avocados and where they fit in a healthy diet. Additional strategic tactics include digital ads, social media promotion, healthy avocado recipes on Livestrong.com’s award-winning app MyPlate and national public relations. Messages highlight the versatility and multiple health benefits of fresh avocados including how their consumption supports heart health, weight management, maintaining normal glucose and insulin levels for people with type 2 diabetes and overall healthy living. New HAB research that recently found eating fresh avocados regularly is linked to healthy body weight is featured along with under 500 calorie recipes and how-to videos at a new campaign landing page at LoveOneToday.com/Livestrong.
HAB’s promotion of Fresh Avocados, Love One Today with Livestrong.com includes focused outreach to health professionals and Hispanics. Calls-to-action by Livestrong.com health and wellness experts will invite health professionals to explore free educational materials exclusively developed for them including the latest avocado research and tools to pass along to clients seeking guidance on healthy food choices. PR outreach combined with bilingual digital ads, earned media placements and culturally-relevant Hispanic influencers will promote the availability of avocado recipes and videos customized for Hispanics on SaboreaUnoHoy.com/Livestrong.
For more information, visit LoveOneToday.com/Livestrong.
Livestrong.com provides the blueprint for simple, healthy living. With a network of experts and elite influencers in wellness, fitness and food, Livestrong.com is the premier destination and action-oriented community for people who want to become their best selves – physically, mentally and emotionally. For more information, visit www.Livestrong.com.
About the Hass Avocado Board
The Hass Avocado Board (HAB) is an agricultural promotion group formed by domestic producers and importers to promote consumption of fresh Hass avocados in the U.S. HAB exists to help make avocados America’s most popular fruit and conducts educational campaigns and funds nutrition research under the supervision of the United States Department of Agriculture. Love One Today® is HAB’s ongoing, science-based program designed to build awareness of the many health benefits of eating fresh avocados.