KANSAS CITY, Mo., (January 29, 2026) – The Packer, the produce industry’s premier publication from Farm Journal, announced the launch of The Avocado Conference, a first-of-its-kind international event gathering every segment of the U.S. avocado supply chain. The inaugural event is set for Nov. 18-20, 2026, at the Hilton San Diego Bayfront. The conference directly supports the Hass Avocado Board’s (HAB) mission to strengthen the global avocado industry and its vision to make Hass avocados America’s preferred healthy food.
“The Avocado Conference represents a pivotal moment for the entire produce industry,” said Jennifer Strailey, produce editorial director at Farm Journal. “By bringing every link of the supply chain together in one collaborative setting, we’re creating a forum where data, insights and shared challenges can translate into real progress. This event will help strengthen the avocado category at a time when consumer demand, innovation and industry alignment are at an all-time high.”
The Avocado Conference is built to serve as the premier forum for collaboration, data-driven insights, supply-and-demand analysis and strategic industry alignment among producers, exporters, importers, packers, retail and foodservice buyers, and key supply-chain partners.
The program will deliver a forward-looking agenda focused on the forces shaping the future of the U.S. avocado industry. Sessions will examine global avocado production and trade, along with differentiated retail and foodservice market insights and perspectives from customers and buyers across both channels. The program will also explore consumer and shopper trends, evolving avocado marketing programs, broader economic and investment dynamics impacting the marketplace, and how the Hass Avocado Board continues to expand demand by positioning avocados at the center of nutrition and healthy eating.
“There’s no other conference like this one for the avocado industry,” said Emiliano Escobedo, executive director of the Hass Avocado Board. “The Avocado Conference creates a unique platform for meaningful collaboration, data-driven dialogue and strategic alignment that will help strengthen the industry and accelerate sustainable growth in avocado consumption across the U.S. market.”
With HAB’s collaboration on content development and its critical role in uniting the avocado industry, the conference will deliver indispensable insights and year-round strategic value. Stakeholders attending the event will include growers, packers and shippers, importers and exporters, retail and foodservice buyers, input suppliers, logistics and packaging companies, storage and ripening professionals, financial and consulting services, and data and insights providers including, CIRAD, Circana, and Datassential.
Visit TheAvocadoConference.com for more information about how to become a sponsor or attend the event.
About Farm Journal
Farm Journal is the nation’s leading business information and media company serving the agricultural market. The company serves the row crop, livestock, produce and retail sectors through branded websites, eNewsletters and phone apps; business magazines; live events including conferences and tradeshows; nationally broadcast television and radio programs; and an array of data-driven, paid information products. Farm Journal owns the online equipment marketplace, Machinery Pete LLC. Trust In Food is a Farm Journal initiative dedicated to accelerating the adoption of conservation practices and regenerative agriculture in ways that work for producers and enhance connection to consumers. In 2010, the company established the non-profit, public charity, Farm Journal Foundation, dedicated to sustaining agriculture’s ability to meet the vital needs of a growing population through education and empowerment.
About The Hass Avocado Board
The Hass Avocado Board (HAB)’s job is to make avocados America’s preferred healthy food for every meal. HAB is the only avocado organization that equips the entire global industry for success by collecting, focusing, and distributing investments to maintain and expand demand for avocados in the United States. HAB provides the industry with consolidated supply and market data, conducts nutrition research, educates health professionals, and brings people together from all corners of the industry to collectively work towards growth that benefits everyone. The organization also collects and reallocates funds to California and importer associations to benefit specific countries of origin in promoting their avocado brands to customers and consumers across the United States.
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