Author: Natalia Arias
Hass Avocado Board’s Love One Today Campaign — Finalist for PRWeek Awards
IRVINE, Calif. – April 14, 2015 — Hass Avocado Board (HAB)’s Love One Today® campaign, led by FoodMinds with PadillaCRT and Sterling-Rice Group (SRG), was […]
New Hass Avocado Board Study Examines the Role of Retail Advertising
IRVINE, CA (March 18, 2015) – The Hass Avocado Board conducted an Advertising and Promotions Study to determine which types of retail promotional offers and […]
Hass Avocado Board Elections Scheduled
IRVINE, Calif., March 9, 2015 – The Hass Avocado Board (HAB), which promotes the consumption of Hass Avocados in the United States, is scheduling its […]
Hass Avocado Board Elections Scheduled
IRVINE, Calif., March 17, 2014 – The Hass Avocado Board (HAB), which promotes the consumption of Hass Avocados in the United States, is scheduling its […]
New Evidence Published in Nutrition Journal Reveals Insights Into the Effects of Adding Half an Avocado to Lunch
IRVINE, Calif. (January 8, 2014) – The Hass Avocado Board (HAB) today announced publication of a study that suggests adding one-half of a fresh avocado […]
New Research on Potential Avocado Health Benefits Presented at International Congress of Nutrition
Wednesday, September 18, 2013 [Granada, Spain] – New research findings on avocado consumption, presented as two posters at the IUNS 20th International Congress of Nutrition, […]
Hass Avocado Board Hires Nikki Ford as Its First Nutrition Director
IRVINE, Calif. (Sept. 13, 2013) – The Hass Avocado Board (HAB) today announced that veteran nutritionist and nutrition research specialist Nikki Ford has joined the […]
Hass Avocado Board Unveils Nutrition-Driven Marketing Platform
IRVINE, Calif. (Aug. 12, 2013)– The Hass Avocado Board (HAB) today announced a new, multi-year, science-based, food and wellness education program: Love One Today™. This […]
Hass Avocados Are Key Driver Of Category With $1.4 Billion In 2012 Retail Dollars
IRVINE, CA (June 3, 2013) – The Hass Avocado Board’s recent study Retail Sales Opportunity Analysis: Distribution and Sales of Greenskin and Hass Avocados indicate […]
Bagged Avocados Augment Category’s Double-Digit Growth
IRVINE, CA (May 1, 2013) – Retailers have an opportunity for potential increased sales and distribution of the bagged avocado segment according to a recently […]
Penn State Hass avocado research poster wins American Society For Nutrition Annual Awards
IRVINE, Calif. (April 23, 2013) – The scientific poster session, Interventions for the Treatment and Prevention of Nutrition-Related Diseases, included the poster that won first […]
USDA Seeks Nominees for the Hass Avocado Board
IRVINE, Calif. (April 12, 2013) – The U.S. Department of Agriculture is seeking nominations for the Hass Avocado Board. The Board is composed of 12 […]