Bold Classes

These BOLD participants have discovered ways to turn their personal passion for avocados into a professional asset.

BOLD is designed to develop emerging leaders who are both motivated and equipped to meet the unique opportunities and challenges the industry faces. Ultimately, BOLD will result in an ever-growing group of credible and steadfast advocates for the Hass avocado industry.

bold class 4

Class 4

Get to know the fourteen members of the fourth class of BOLD: The Hass Avocado Industry Board Leadership Development Program.

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bold class 3

Class 3

Get to know the twelve members of the third class of BOLD: The Hass Avocado Industry Board Leadership Development Program.

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bold class 2

Class 2

Get to know the twelve members of the second class of BOLD: The Hass Avocado Industry Board Leadership Development Program.

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bold class 1

Class 1

Get to know the twelve members of the inaugural class of BOLD: The Hass Avocado Industry Board Leadership Development Program.

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Learn more about how you can get involved in the bold program

Whether you are a potential applicant or an interested member of the industry, learn more about how BOLD brings out the best in all of us.

What is BOLD?

Learn more about the Hass Avocado Industry Board Leadership Development Program designed to develop emerging leaders in the industry.

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How BOLD benefits the industry

Learn more about the value BOLD brings to the industry and opportunities to get involved.

I Want to Learn More 

The BOLD application process

Interested in applying? Learn about the criteria to be selected for the BOLD program, the application process and timeline.

I am Interested 

Updates & Resources

Upcoming Meetings

December 4 & 5, 2024

Seating of the Board/HAC/HAB Meetings – San Diego County

See agenda and materials

Business Support Tools

Q3 Holiday Report

This report offers quarterly updates on the most recent holiday retail performance for fresh avocados.

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Latest press release

Avocado’s Success Benefits California Communities 

MISSION VIEJO, Calif. (October 21, 2024) – A new film about the avocado industry’s success at driving demand nationwide documents the local as well as […]

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HAB Happenings

Learn About Top Q3 Sales Strategies: Insights from the Avocado Holiday Retail Recap

Discover key avocado sales insights from the latest Holiday Retail Recap, highlighting sales growth, pricing trends, and promotional efficiency to help you plan for Q3 holidays.

Read the latest