Hass Avocado Board Announces Opening of Annual Board Nominations

March 1, 2022

MISSION VIEJO, Calif. (March 1, 2022) – Marking its 20th anniversary this year, the Hass Avocado Board (HAB) is calling for passionate avocado industry members […]

Hass Avocado Board Partners With Nonprofit Walk With a Doc®, Making Creative Strides Towards Improving America’s Heart Health Amid COVID Surge

January 24, 2022

MISSION VIEJO, CA – January 24, 2022 – The Hass Avocado Board (HAB) is expanding its partnership with the nonprofit Walk with a Doc® (WWAD) […]

Hass Avocados Remain a Holiday Favorite

December 15, 2021

MISSION VIEJO, CA  –  (December 15, 2021) – The Hass Avocado Board’s (HAB) recently published holiday retail recap reported sales volume and dollars for Father’s […]

Hass Avocado Board Announces New Executive Committee for 2022 Board Year

December 8, 2021

MISSION VIEJO, Calif. (December 8, 2021) –  The Hass Avocado Board (HAB) has announced two producers and two importers have been seated to HAB’s executive […]

Hass Avocado Board Partners with AltaMed Health Services to Spread Education About the Nutrition Benefits of Avocados during National Diabetes Month

October 5, 2021

MISSION VIEJO, CA – October 5, 2021 – For National Diabetes Month this November, the Hass Avocado Board (HAB) is joining forces with  AltaMed Health […]

Spring Holidays Generate $160 Million in Avocado Retail Sales

September 29, 2021

MISSION VIEJO, CA  –  (September 29, 2021) – Retail sales of fresh Hass avocados remained above the pre-pandemic levels of 2019 during the second quarter […]

Hass Avocado Board Spotlights Free Industry Access To Successful Love One Today® Resource

August 30, 2021

MISSION VIEJO, CA (AUGUST 30, 2021) – To equip the industry for success, the Hass Avocado Board (HAB) is launching a Love One Today® page […]

Avocado Study Reveals New Shopper Segment Driving Bagged Avocado Sales

August 24, 2021

MISSION VIEJO, CA (Aug 24, 2021) – Bagged avocados are finding their way into the grocery baskets of U.S. avocado shoppers as bags now make […]

First Quarter Holidays Break Avocado Sales Records

July 13, 2021

MISSION VIEJO, CA – (July 13, 2021) – Sales of Hass avocados kicked off the new year with four-year record highs through first quarter key […]

BOLD Introduces First-Ever Class Of Board Leadership Development Program Members

April 29, 2021

MISSION VIEJO, Calif. (April 29, 2021) – In an effort to address both the extraordinary opportunities and the extraordinary challenges the industry faces, the Hass […]

Fall and Winter Holidays Drive Higher Avocado Sales

April 20, 2021

MISSION VIEJO, CA  –  (April 20, 2021) – Holiday avocado sales continued to grow as shoppers purchased a record number of fresh Hass avocados during […]

Annual Board Nominations Now Open for the Hass Avocado Board

March 1, 2021

MISSION VIEJO, Calif. (March 1, 2021) – With a new year comes a new opportunity for passionate avocado industry members to consider serving on the […]