2024 Avocado Forum – Assessing The Future

Coming in October of 2024, the Hass Avocado Board (HAB) will host an “Avocado Forum” entitled “Assessing the Future”. This industry-wide forum will focus on giving the industry a global perspective on Hass avocado supply, demand, our customers, and our consumers, and what resources the industry is going to need to compete in the marketplace for a share of stomach over the next five years.

The Forum will be the lead into HAB developing the next 5-year strategic plan for the organization in 2025 and give the industry an opportunity to take a clear-eyed look at what they feel the industry is going to need to invest in growing demand in the United States market over the years 2026-2030.

Presentations will be given by all countries of origin, industry panels will look at supply and demand, and data experts will weigh in on retail and food service customers’ needs and growth strategies.

All industry members are invited to join us in Carlsbad, CA on Wednesday and Thursday, October 30th and 31st, to set the path for our collective future and work together to determine our path and our future success – collectively.