Celebrating 15 Years of Loving Avocado Toast
HAB is celebrating how avocado toast has been adding wow-factor to menus in the U.S. for now 15 years. The national campaign creatively leverages the fun milestone in pop culture to put a strategic spotlight on the art and science of this beloved dish.
To kick off the program, HAB surveyed over 2,200 adults nationwide to identify America’s top 15 toppings among general market and Hispanic audiences with a strong majority (73%) of respondents proclaiming themselves to be “avocado fans.”
The results ranked a delicious and colorful variety of ingredients from sliced tomato, cheeses, egg to jalapeños as well as captured America’s love for the indulgent simplicity of avocado toast plain or with just salt and pepper. Inspired by survey findings, two recipes featuring the top toppers were developed by a registered dietitian and beautifully photographed to celebrate the art of stacking fresh ingredients on avocado for a delicious, appetizing meal any time of day.