Engaging Health Professionals with Highly Valued Continuing Education Units
The Hass Avocado Board’s (HAB) successful continuing education program for health professionals is a creative example of how the latest fresh avocado research is packaged in turnkey solutions to make it easy for them to recommend avocados. As registered dietitians are required to fulfill professional development requirements to maintain their credential, they are continually searching for continuing education units (CEUs) and value opportunities that serve up timely updates on the latest science in a convenient and engaging format.
HAB offers CEUs on every health pillar free of charge year-round on a variety of popular formats.
HAB works directly with Dietary Practice Groups of the Academy of Nutrition and Dietetics to host interactive accredited webinars featuring HAB-funded research, nutrition tips and insights. Each 1-hour live event centers around an informative breakdown of the methodology and findings of a recent avocado nutrition study led by the actual researcher. The science is complemented by helpful insights, trends and tips presented by a HAB Avocado Goodness Expert and remains available online to health professionals for 3-5 years.
HAB helped pioneer accredited podcasts for RDs in partnership with Melissa Joy Dobbins, MS, RD, CDE, a well-established registered dietitian and the award-winning host of the Sound Bites podcast. There are currently six accredited podcasts in the series to-date with the next episode featuring Patricia Bannan, MS, RDN and Melissa Joy Dobbins on the topic of Smart Snacking for Heart Health debuting at the end of September. The podcasts can be conveniently accessed on LoveOneToday.com, SoundBitesRD.com as well as top platforms like Apple Podcasts, Spotify and Stitcher.
Self-Study Culinary Demo
Working with Today’s Dietitian, a leading trade publication, and culinary dietitian Whitney English, RD, HAB launched a 2-part accredited cooking series this year. The program creatively integrates HAB research and nutrition messaging in step with an engaging culinary demonstration that draws in the audience. As the host prepares delicious avocado-based dishes from her kitchen, she seamlessly integrates education about HAB’s evidence-based research and how health professionals can apply the findings in their practice. The first installment “Cooking Up Satiety with Fresh Avocados” launched in July.
To create awareness and easy access to the CEU opportunities, the HAB e-newsletter for health professional delivers notifications and links straight to inboxes as resources go online. To see a sample of HAB’s CEU offering, go to LoveOneToday.com.
A New Trial Studies the Effect of Avocado Intake on Risk Factors for Chronic Disease, Including Body Composition and Belly Fat.
The Habitual Diet and Avocado Trial (HAT), an ongoing study funded by the Avocado Nutrition Center, evaluates the effect of daily intake of one avocado on risk factors for chronic disease, including visceral adiposity.
The Hass avocado industry faces both extraordinary opportunities and challenges moving into the future, and the industry needs to face an increasingly complex marketplace with increasingly sophisticated problem-solvers. BOLD is designed to develop emerging leaders who are both motivated and equipped to meet those opportunities and challenges.
Who is purchasing Bagged avocados? Who is purchasing Bulk avocados? Are there households who purchase both? What is the difference between Hispanic and non-Hispanic households when it comes to Bagged and Bulk? Join HAB’s next webinar especially designed for members of the Hass avocado industry to get key insights around Bagged and Bulk avocados from a recent research study.