Follow the Hass Avocado Board on Social Media
The Hass Avocado Board (HAB) exists to support the global avocado industry stakeholders in a collective effort towards market expansion in the U.S. To that end, we implement nutrition research and consumer communications to build and sustain demand for fresh Hass avocados in the long term, benefiting all industry members regardless of origin.
Shoppers and consumers like to feel connected and informed as they put their attention across different social media channels throughout the day. Digital content, especially content shared on social media, is an important part of their everyday lives. This is why, a robust organic and paid social media plan is integrated into HAB’s marketing and consumer communications program.
HAB communicates on social media as @LoveOneToday to general market consumers and health professionals, and as @SaboreaUnoHoy to the Hispanic market consumers.
These profiles are used to communicate information on avocado nutritional benefits and attributes, usage ideas, promotional campaigns and to share avocado love. @LoveOneToday is a trusted resource on all things avocado and the authority on the avocado’s benefits to human health. Social media allows us to spread these messages and have conversations with our target audiences. Find us on Instagram, Facebook, Twitter, Pinterest, LinkedIn and YouTube to learn about avocado nutrition, discover flavorful recipes for any time of day or season and tips on how to eat, prep and store avocados.
HAB is the only independent avocado organization that equips the entire industry for success and through our social profiles we communicate information that is relevant and useful to the industry: details about what HAB does, Board events, recently published industry research, market reports, and updates on program areas including insights about successful marketing programs and avocado nutrition research publications.
In an effort to create additional opportunities to inform industry members about what we do, the Hass Avocado Board has two social media profiles that offer an immediate outlet to connect with us. We’d like to encourage the entire industry to visit and follow the Hass Avocado Board on LinkedIn, and subscribe to our YouTube channel to discover more about HAB and get notified when new videos are uploaded.
Join us for an informative webinar about the Attitudes and Usage Drivers for Bagged Avocados.
On Wednesday, October 18th , the Hass Avocado Board celebrated a sparkling day at the Lazy H Ranch in beautiful Pauma Valley, Ca with a California avocado grower Bar-B-Que to help close out the 2023 California season.
The U.S. Department of Agriculture on Thursday, November 2nd, 2023 announced the appointment of eleven new members to the Hass Avocado Board.
Updates & Resources
March 6, 2024
Executive Committee Meeting
March 13, 2024
May 21, 2024
HAC/HAB Meetings – Dallas, Texas
See agenda and materials
Business Support Tools
Avocado Holiday Retail Recap
This report offers quarterly updates on the most recent holiday retail performance for fresh avocados
Latest press release
Bagged Avocados Shine During Third Quarter Holidays
MISSION VIEJO, CA – (January 26, 2024) – Bagged avocados continue to emerge as a preferred choice for shoppers during holiday gatherings. A recent Avocado […]