Follow the Hass Avocado Board on Social Media

The Hass Avocado Board (HAB) exists to support the global avocado industry stakeholders in a collective effort towards market expansion in the U.S. To that end, we implement nutrition research and consumer communications to build and sustain demand for fresh Hass avocados in the long term, benefiting all industry members regardless of origin.

Shoppers and consumers like to feel connected and informed as they put their attention across different social media channels throughout the day. Digital content, especially content shared on social media, is an important part of their everyday lives. This is why, a robust organic and paid social media plan is integrated into HAB’s marketing and consumer communications program.

HAB communicates on social media as @LoveOneToday to general market consumers and health professionals, and as @SaboreaUnoHoy to the Hispanic market consumers.

These profiles are used to communicate information on avocado nutritional benefits and attributes, usage ideas, promotional campaigns and to share avocado love. @LoveOneToday is a trusted resource on all things avocado and the authority on the avocado’s benefits to human health. Social media allows us to spread these messages and have conversations with our target audiences. Find us on Instagram, Facebook, Twitter, Pinterest, LinkedIn and YouTube to learn about avocado nutrition, discover flavorful recipes for any time of day or season and tips on how to eat, prep and store avocados.

HAB is the only independent avocado organization that equips the entire industry for success and through our social profiles we communicate information that is relevant and useful to the industry: details about what HAB does, Board events, recently published industry research, market reports, and updates on program areas including insights about successful marketing programs and avocado nutrition research publications.