HAB’s Avocado Nutrition Center Is Engaged in the Public Comment Process for 2025-2030 Dietary Guidelines for Americans
The development process for the 2025-2030 Dietary Guidelines for Americans (DGAs) has begun. Updated every five years in a multi-step process, the DGAs provide science-based advice on what to eat and drink to promote health, reduce risk of chronic disease, and meet nutrient needs, and serve as the framework for many federal feeding programs.
In an effort to promote transparency, the U.S. Department of Health and Human Services (HHS) and the U.S. Department of Agriculture (USDA) released the initial scientific questions on April 14, 2022, providing the public opportunity to submit feedback as the first step in the development of the next edition of the DGAs.
In its commitment to engaging in public health policy, the Hass Avocado Board’s Avocado Nutrition Center submitted comments to be examined in the review of evidence supporting the development of the DGAs, 2025-2030. Along with its comments, the HAB’s Avocado Nutrition Center shared research and information on relevant nutrition topics and the role of avocados in achieving a healthy dietary pattern and helping Americans meet fruit, vegetable, unsaturated fats/oils, as well as nutrient needs, across the life span.
Following this public comment period, HHS and USDA will seek nominations for the Dietary Guidelines Advisory Committee from the public. This announcement will be made through DietaryGuidelines.gov and the Federal Register in the coming months.
Read the Hass Avocado Board’s comments here.
You can find the call for public comments here.
Other Happenings
Hass Avocado Board: 20 Years of “Making it Happen”
To commemorate the 20th anniversary of the Hass Avocado Board, we’re reflecting on our roots as well as milestone achievements like advancements in nutrition research, industry information, and more! Have you or someone you know made an impact on HAB over the last two decades? We want to recognize you – submit your nominations today!
New Study Redefines Avocado Shopper Segments
A recent Hass Avocado Board shopper segmentation study determined that a small subset of avocado shoppers, known as ultra-shoppers, make the most significant impact on the category.
Investment to Redefine Avocado’s Value Paying Off as Wellness Trends Shift
Focusing on redefining the value of avocados lines up with post-pandemic wellness trends to prioritize prevention. Campaigns contextualize the health benefits of avocados, driving timely advocacy.
While the concept of data sharing is as old as HAB itself, in the early days, the quality was hampered by the pervasive mistrust among the HAB partners. Yet, over time as collaboration and cooperation evolved, so did the credibility and quality of the data inputs. The key players saw the value and built the Avocado Volume and Inventory System (AVIS) which became a widely successful global industry intelligence engine providing invaluable information related to U.S. avocado supply, inventory and sales.