HAB Avocado Quality Manual – Giving the Industry a Quality Boost!

Early in 2020 we introduced the first version of the HAB Avocado Quality Manual, a Guide to Best Practices to the industry. Later in the year we unveiled the Spanish version of the same document. Since it’s introduction, the manual in both languages have been, by far, the most downloaded documents on our website. It indicates we are filling a need for clear and concise best handling practices for everyone in the avocado supply chain.

The manual took considerable time to create, as industry stakeholders from across the supply chain worked collaboratively to help develop best-demonstrated practices to be shared across the chain. It is a holistic approach to quality as it encourages each step of the chain to work with the other points of the supply chain to help us achieve our collective goal.

HAB Quality Manual - Available in English and Spanish

If you have a version on your desktop, we are glad you joined us, and are using this important tool as a resource. If you find value in it, share it with a friend or colleague to make sure we have as many high-quality advocates as we can in the supply chain. If you have not downloaded it for yourself, please follow this link to get to the manual on HAB.com and get your free copy today.


We believe to achieve our goal to be America’s most popular fruit we need to collectively be delivering the highest quality fruit in the market that we all can. This resource is aimed at helping the industry do that and delighting avocado lovers across America. So, join us today, and get your copy of this popular download.

View the HAB Quality Manual

Recent Happenings

HAB Webinar: Insider Tips for Leveraging HAB’s Free Data and Research

November 8, 2021

What’s driving avocado demand? Are societal trends impacting consumption? Data and research on these topics and more are available to you for free on the HAB website. Alejandro Gavito, HAB’s Senior Business Insights and Data Services Manager, will take you through key sections of our website to ensure that you’re equipped with the knowledge of how to access the tools, research and data that HAB offers to help your business.

A New Shopper Study Reveals a Growing Shopper Segment That Is Driving Avocado Sales: Discover What Opportunities Are Behind This Trend

October 25, 2021

The Bagged and Bulk Avocado Shopper Trends study shows a growing segment of shoppers looking for availability of bulk and bagged avocados in the retail marketplace and emphasizes the impact these shoppers may have on sustained growth in the avocado category.

A New Trial Studies the Effect of Avocado Intake on Risk Factors for Chronic Disease, Including Body Composition and Belly Fat.

October 11, 2021

The Habitual Diet and Avocado Trial (HAT), an ongoing study funded by the Avocado Nutrition Center, evaluates the effect of daily intake of one avocado on risk factors for chronic disease, including visceral adiposity.