HAB Avocado Quality Manual – Giving the Industry a Quality Boost!
Early in 2020 we introduced the first version of the HAB Avocado Quality Manual, a Guide to Best Practices to the industry. Later in the year we unveiled the Spanish version of the same document. Since it’s introduction, the manual in both languages have been, by far, the most downloaded documents on our website. It indicates we are filling a need for clear and concise best handling practices for everyone in the avocado supply chain.
The manual took considerable time to create, as industry stakeholders from across the supply chain worked collaboratively to help develop best-demonstrated practices to be shared across the chain. It is a holistic approach to quality as it encourages each step of the chain to work with the other points of the supply chain to help us achieve our collective goal.
If you have a version on your desktop, we are glad you joined us, and are using this important tool as a resource. If you find value in it, share it with a friend or colleague to make sure we have as many high-quality advocates as we can in the supply chain. If you have not downloaded it for yourself, please follow this link to get to the manual on HAB.com and get your free copy today.
We believe to achieve our goal to be America’s most popular fruit we need to collectively be delivering the highest quality fruit in the market that we all can. This resource is aimed at helping the industry do that and delighting avocado lovers across America. So, join us today, and get your copy of this popular download.
Recent Happenings
Important: 2025 HAB Ballots Have Been Emailed!
HAB Ballots were emailed on May 1, 2025, from noreply@eballot.com – check your inbox or spam folder. Ballots must be submitted by May 30, 2025.
Leverage Complimentary Marketing Tools to Support Avocado Promotion
Access free marketing tools from Avocados – Love One Today® to support avocado promotions with recipes, nutrition messages, and more.
Have you Registered To Vote For The Hass Avocado Board 2025 Nominees?
Are you registered to vote for the 2025 Hass Avocado Board nominees? Time is running out! Eligible U.S. producers and importers have until Monday, April 21, 2025, to claim their vote—and their voice—in shaping the future of the avocado industry. This is your chance to support HAB’s mission of advancing avocado nutrition, sustainability, and success across the U.S. market. Don’t miss the opportunity to lead the change.
