HassAvocadoBoard.com version 2.0

In an effort to make the Avocado industry’s supply and market data go to resource even better we have redesigned the website that you to use to make it easier to navigate, more versatile to create meaningful reports and far more mobile friendly. We invite you to check it out and give it a spin to see the updated graphics, the interactive charts, and of course all the data and research that you use to drive your avocado business to new heights.

new hass avocado board site

Our vision was to make an effective tool even easier and more efficient to utilize.

Our task was to take meaningful and time-sensitive information and get it to you in a format you find engaging, actionable and insightful.

Our goal was to take the information and the resources that you use frequently and put it into a version that you could access on the go, from the car, from the plane, from the hotel room that you work from to run your business. We think we have achieved this goal – but it’s up to you to decide, and we are certainly interested in your feedback and thoughts on how we did.

The look is different, the feel is different, the navigation is more intuitive and easier to find the data points you are looking for. All of the important information that you have come to rely on is there and available. New sections built specifically with growers and marketers in mind, have been developed with information buckets we think are of most interest to these stakeholders, laid out in easy to reach formatting and one-click access. The feedback so far has been overwhelmingly positive, but we want all of our visitors to have the ability to let us know their thoughts on this updated resource. We are still running an online survey to get your feedback and we would appreciate you taking the time to provide your opinions to our short questionnaire.

If you have not done so, please visit us at hassavocadoboard.com and see what we have done to update the tool used by more stakeholders than any other to find the tools, data, and research you need to run your avocado business and make timely and information fed decisions. We want to be the go-to site for you and help deliver the insights and the data sets that you need to help you do your job. This site is dedicated to you – the industry stakeholders we serve so please join in and see how we have done.

The Hass Avocado Board’s job is to make avocados America’s most popular fruit – AND IT’S WORKING

Other Happenings

The Latest Five-Year Evaluation of the Hass Avocado Boards Promotion Programs 2018-2022

July 22, 2024

HAB in early 2023 engaged with a group of professors and graduate students in the Department of Agricultural and Resource Economics at the University Of California at Davis, to do this economic evaluation of our Research & Promotion activity.

Leadership at the Avocado Nutrition Center Joins the Foundation for Fresh Produce Board

July 8, 2024

Dr. Nikki Ford’s new role on the FFP Board heralds a fruitful era for the avocado industry, aligning with ANC’s health-driven research and initiatives.

Research from the Avocado Nutrition Center and the Benefits of Fiber in Avocado Shared at the Today’s Dietitian Spring Symposium

June 17, 2024

On Monday, May 20, HAB Staff Ella Bauer, PhD, and Amanda Izquierdo, MPH, RD, LDN, presented to nutrition professionals the benefits of the fiber in avocados on gut health and chronic disease risk reduction.