HAB focuses on Cholesterol Education Month and Healthy Living in September

Promotion programs conducted by HAB have played a fundamental role in expanding demand for Hass avocados in the United States by improving understanding of the unique benefits of avocado in human health and nutrition. The strategy for September is centered in raising awareness of the Cholesterol Education Month and partnering with POPSUGAR and POPSUGAR Latina to promote healthy living among general market consumers.

September is National Cholesterol Education Month, a good time to get your blood cholesterol checked and take steps to lower it if it is high. It is also a good time to learn about lipid profiles and about food and lifestyle choices that help you reach personal cholesterol goals.

Fresh Avocados Love One Today® is raising awareness of the Cholesterol Education Month among general market consumers communicating that fresh avocados are effectively the only fruit that contain monounsaturated fat which can help reduce LDL (bad) cholesterol levels in the blood and thus help lower the risk of heart disease and stroke.

Patricia Bannan, RD

As part of the strategy, we will be conducting media outreach on the latest research on cholesterol and featuring our Avocado Goodness Expert Patricia Bannan, RD, a nationally recognized registered dietitian nutritionist and healthy cooking specialist. Consumers will be invited to download a free copy of the new Healthy Swaps for the Heart cookbook (while supplies last). Learn more here.

In an effort to raise awareness among health professionals, Fresh Avocados Love One Today® is conducting a recipe contest with the Food & Culinary Professionals Dietetic Practice Group (FCP DPG), one of many professional-interest groups made up of the Academy of Nutrition and Dietetic members who are registered dietitians. One grand prize winner will receive $2,000 cash and two runner ups will receive $500 each. FCP offers promotions that include an e-blast, an announcement video, and social media promotion.

Additionally, Fresh Avocados Love One Today® partnered with POPSUGAR and POPSUGAR Latina this year, well-respected and highly-trafficked digital platforms, to spread avocado nutrition news in a creative way.

POPSUGAR offers readers an immersion of HAB messaging with visually driven content and in-depth storytelling. Earlier this spring, we focused on weight management and currently we are promoting the health living at every age pillar targeting general market and Hispanic market female consumers. POPSUGAR features avocado recipes on their website’s food section as well as a social promotion that includes Facebook and Instagram. Strategic emphasis will be placed on breakfast smoothies, which is an area of opportunity for consumption growth.

Avocado Mango Kickstarter Smoothie
Avocado Berry Breakfast Smoothie
Potassium Power Smoothie




Check out our smoothie recipes featured on POPSUGAR at Love One Today, where you can also learn the health benefits, and tips on how to prep and store your avocados.

Get Recipes and Learn More

Other Happenings

Webinar: Attitudes and Usage Drivers for Bagged Avocados

February 21, 2024

Join us for an informative webinar about the Attitudes and Usage Drivers for Bagged Avocados.

HAB Holds Second California Avocado Grower Barbeque in Pauma Valley

February 5, 2024

On Wednesday, October 18th , the Hass Avocado Board celebrated a sparkling day at the Lazy H Ranch in beautiful Pauma Valley, Ca with a California avocado grower Bar-B-Que to help close out the 2023 California season.

USDA Announces New Board Members to Hass Avocado Board

January 22, 2024

The U.S. Department of Agriculture on Thursday, November 2nd, 2023 announced the appointment of eleven new members to the Hass Avocado Board.