HAB Graphic Video – Why Register on HAB.com
The Hass Avocado Board updated its industry facing website HassAvocadoBoard.com back in mid-2019. With that refresh we improved graphics, restructured data sets, reorganized the site for ease of use, and created website locations designed specifically for growers and marketers of avocados, to put tools and data that was helpful to them, and in their daily businesses, at their fingertips.
The overhaul was also done to make the website more user friendly to people utilizing handheld devices to access the site. These changes, enhancing both data and graphics, and growing the number of tools for the industry’s use, has been met with overwhelming support. However, we know there is still a portion of the industry that does not fully know what is available on the site for them to access, free of charge, to help them run their avocado business.
So, we created the HAB Graphic video “Why Register on HAB.com” to help shed even more light on the site, and to invite all avocado industry stakeholders to join us on our mission to help make avocados America’s favorite fruit. It is a short, information packed, two and a half minutes outlining the features of the site, it’s main elements, both old and new, and presents the site to users highlighting aspects that we hope you find useful and informative.
Please take a few moments, and click on the video, and if you have not already done so, register on HassAvocadoBoard.com today. This action will enhance your experience, and your expertise, with the tools and data provided by HAB. Also, don’t forget to register for our monthly avocado newsletter Hass Insights, that will be delivered directly to your inbox.
Remember, HAB is the only independent avocado organization, and we equip the entire industry for success.
Other Happenings
Next Generation of Avocado Leaders Begins BOLD Journey at UC Davis
BOLD Class 6 kicks off at UC Davis with a deep dive into the fundamentals of demand and value creation, connecting economic principles to the impact of Hass Avocado Board investments.
From Awareness to Understanding: Why Health Messaging Still Matters for Driving Avocado Demand
Health remains the primary driver of avocado purchase, but awareness alone isn’t enough. HAB continues to build on this momentum—see why closing the gap is critical to driving everyday use.
HAB’s “Add Avocados to the Conversation” Campaign Aligns with Growing Nutrition Education Efforts
The new “Add avocados to the conversation” advertising campaign supports health professionals with science-based tools, making avocados an easy, trusted addition to nutrition conversations.
