HAB Graphic Video – Why Register on HAB.com
The Hass Avocado Board updated its industry facing website HassAvocadoBoard.com back in mid-2019. With that refresh we improved graphics, restructured data sets, reorganized the site for ease of use, and created website locations designed specifically for growers and marketers of avocados, to put tools and data that was helpful to them, and in their daily businesses, at their fingertips.
The overhaul was also done to make the website more user friendly to people utilizing handheld devices to access the site. These changes, enhancing both data and graphics, and growing the number of tools for the industry’s use, has been met with overwhelming support. However, we know there is still a portion of the industry that does not fully know what is available on the site for them to access, free of charge, to help them run their avocado business.
So, we created the HAB Graphic video “Why Register on HAB.com” to help shed even more light on the site, and to invite all avocado industry stakeholders to join us on our mission to help make avocados America’s favorite fruit. It is a short, information packed, two and a half minutes outlining the features of the site, it’s main elements, both old and new, and presents the site to users highlighting aspects that we hope you find useful and informative.
Please take a few moments, and click on the video, and if you have not already done so, register on HassAvocadoBoard.com today. This action will enhance your experience, and your expertise, with the tools and data provided by HAB. Also, don’t forget to register for our monthly avocado newsletter Hass Insights, that will be delivered directly to your inbox.
Remember, HAB is the only independent avocado organization, and we equip the entire industry for success.
Early in the new year, the Hass Avocado Board added a Sustainability Task Force to its roster of standing and special committees. During the 5 year (2021-2025) strategic planning process in 2020 the Board of Directors changed the focus of our previous sustainability efforts to that of a more core value program that the Board, and the industry must embrace as we move into the future.
Believe it or not, but the total volume of avocado fruit sold in the U.S. ROSE by 6.1% in 2020, from 2.492 billion pounds in 2019 to 2.644 billion pounds at the end of the year. One could have imagined in late March of this past year, that the industry would be seriously and financially devastated by the public health crisis we have been dealing with and the catastrophic impact it initially had on food distribution, and the dramatic impact that it had, and continues to have on the entire food service industry.
February was American Heart Month and, as in previous years, the Hass Avocado Board engaged with a marketing and communications campaign to promote the nutrition message and raise awareness on how including delicious avocados in everyday healthy eating plans can provide a whole food source of naturally good fats, fiber and other important nutrients that can reduce the risk for heart disease.