HAB Sustainability Task Force

Early in the new year, the Hass Avocado Board added a Sustainability Task Force to its roster of standing and special committees. During the 5 year (2021-2025) strategic planning process in 2020 the Board of Directors changed the focus of our previous sustainability efforts to that of a more core value program that the Board, and the industry must embrace as we move into the future.

To that end, the overall strategy on sustainability for our sustainability priority is to “strengthen the Hass avocado industry by developing research and data to inform practices that will fulfill today’s needs without compromising those of future generations. We acknowledge that sustainability practices across the supply chain may vary either geographically, or culturally.”

As a part of our overall strategy, one of the five year working goals is to establish the Hass Avocado Sustainability Center, as the premier provider of research, data, and information for the avocado industry. This task force, filled with established business men and women from throughout our avocado supply chain will be tasked with these three objectives to meet our five year working goals:

  1. Define the structure of the Center, and that is the work that is currently being undertaken by the task force. After this first goal is met, and structure criteria is developed and approved by the Board, the group will then tackle the other two objectives, and they are
  2. Establish the membership of the Center, and
  3. Conduct a robust strategic planning process, to establish, Purpose, Vision, and Mission, and to create the long term strategic plan for this new and exciting venture.
Avocados with leaves

We will keep the industry posted as this work progresses, but we are moving in a positive direction, and one the industry supports. In our industry survey in late 2020, 80% of industry stakeholders who responded said that sustainability is either important, or very important to the future of the industry. This means that growers and importers alike agree we need to find our story, and our future when it comes to sustainability in our industry. The future is bright, and our work on sustainability will continue to make sure the positive stories of our industry are shared with customers and consumers who are engaged with sustainability.

Other Happenings

Research from the Avocado Nutrition Center and the Benefits of Fiber in Avocado Shared at the Today’s Dietitian Spring Symposium

June 17, 2024

On Monday, May 20, HAB Staff Ella Bauer, PhD, and Amanda Izquierdo, MPH, RD, LDN, presented to nutrition professionals the benefits of the fiber in avocados on gut health and chronic disease risk reduction.

Introducing BOLD Class 4

June 3, 2024

We are pleased to announce the participants who make up our fourth Board Leadership Development (BOLD) Class 4 that was initiated the last week of March.

2023 Year in Review

May 20, 2024

2023 was no exception for us, and we had to use all of our experience to bring the year to an acceptable conclusion.