HAB Sustainability Task Force
Early in the new year, the Hass Avocado Board added a Sustainability Task Force to its roster of standing and special committees. During the 5 year (2021-2025) strategic planning process in 2020 the Board of Directors changed the focus of our previous sustainability efforts to that of a more core value program that the Board, and the industry must embrace as we move into the future.
To that end, the overall strategy on sustainability for our sustainability priority is to “strengthen the Hass avocado industry by developing research and data to inform practices that will fulfill today’s needs without compromising those of future generations. We acknowledge that sustainability practices across the supply chain may vary either geographically, or culturally.”
As a part of our overall strategy, one of the five year working goals is to establish the Hass Avocado Sustainability Center, as the premier provider of research, data, and information for the avocado industry. This task force, filled with established business men and women from throughout our avocado supply chain will be tasked with these three objectives to meet our five year working goals:
- Define the structure of the Center, and that is the work that is currently being undertaken by the task force. After this first goal is met, and structure criteria is developed and approved by the Board, the group will then tackle the other two objectives, and they are
- Establish the membership of the Center, and
- Conduct a robust strategic planning process, to establish, Purpose, Vision, and Mission, and to create the long term strategic plan for this new and exciting venture.
We will keep the industry posted as this work progresses, but we are moving in a positive direction, and one the industry supports. In our industry survey in late 2020, 80% of industry stakeholders who responded said that sustainability is either important, or very important to the future of the industry. This means that growers and importers alike agree we need to find our story, and our future when it comes to sustainability in our industry. The future is bright, and our work on sustainability will continue to make sure the positive stories of our industry are shared with customers and consumers who are engaged with sustainability.
Other Happenings
Advancing Avocado Science: New Research Highlights Gut Health Benefits
The Avocado Nutrition Center advances science by supporting research, including a study linking daily avocado intake to changes in the gut microbiome.
Avocados in Peru: Heading Towards Maturity
In mid-2024, our collaborators at CIRAD traveled to Peru, to engage the industry in taking a in-depth look at the recent activities that have been taken in the production areas to capture an updated look at what our expectations are for the second-largest exporter of Hass avocados in the world.
Hass Avocado Board Launches 2025 Online Nominations, Invites Industry Leaders To Shape the Future of Avocado Success
Hass Avocado producers or importers can nominate themselves or another person by completing and submitting the corresponding form online no later than April 1, 2025.
Get started now at: HassAvocadoBoard.com/Nominations
Updates & Resources
