HAB Webinar

Who is purchasing Bagged avocados? Who is purchasing Bulk avocados? Are there households who purchase both? What is the difference between Hispanic and non-Hispanic households when it comes to Bagged and Bulk? Join HAB’s next webinar especially designed for members of the Hass avocado industry to get key insights around Bagged and Bulk avocados from a recent research study.

Steven Muro of Fusion, whose team fielded HAB’s recent Bagged and Bulk avocado shopper study, will lead a brief 30-minute webinar to shed light on growth opportunities and insights into avocado purchase behavior. As the only avocado organization that equips the entire industry for success, HAB offers insights and detailed retail information that can help focus efforts on actions and opportunities to drive avocado sales as the industry looks to the future.

This webinar will break down total avocado purchases while highlighting data around which households are purchasing Bagged, Bulk or both. We’ll also feature key opportunities for leveraging these “Super” households who are purchasing both Bagged and Bulk avocados and who represent an increasingly important high-value shopper group.

All interested members of the industry are invited to attend this free webinar. A brief presentation will be followed by a live Q&A. Don’t miss this opportunity to learn more about the Hass avocado shopper and have your questions answered. Register for the webinar today and we’ll send you a calendar invitation and email reminder.

This is the third webinar in a new series from HAB staff and subject matter experts sharing timely information about topics of importance to the Hass avocado industry. All HAB webinars are free to attend and offer the chance to engage in your areas of interest and obtain valuable insights for your business.

Webinars are just one of the ways HAB brings people together from all corners of the industry to work collectively toward orderly growth that benefits everyone.

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