HAB Webinar
The Hass Avocado Shoppers You Must Have to Grow Sales
Who is buying avocados and how do we engage with this group to further drive growth? Are consumers spending more on avocados when they shop or purchasing avocados more frequently, or both? Do Hispanic households outspend non-Hispanic households when buying avocados? Which are driving more retail sales growth? Join HAB’s next webinar especially designed for members of the Hass avocado industry to get key insights and answers to these questions as we share information from a recent research study.
Register for HAB’s next webinar
Date: July 29, 2021
Time: 1-1:30pm PST
Learn more in a brief 30-minute webinar where you will hear directly from Steven Muro of Fusion, whose team fielded HAB’s recent study focused on the avocado shopper and how to drive sales. As the only avocado organization that equips the entire industry for success, HAB offers insights and detailed retail information that can help focus efforts on actions and opportunities to drive avocado sales as the industry looks to the future.
Don’t miss this opportunity to engage in an important conversation around the growth of the industry and have your questions answered. Register for the webinar today and we’ll send you a calendar invitation and email reminder.
This is the second webinar in a new series from HAB staff and subject matter experts sharing timely information about topics of importance to the Hass avocado industry. Future webinars will focus on sharing knowledge critical to the industry’s success and provide the opportunity to ask questions. All HAB webinars are free to attend and offer the chance to engage in your areas of interest and obtain valuable insights for your business.
Webinars are just one of the ways HAB brings people together from all corners of the industry to work collectively toward orderly growth that benefits everyone.
Other Happenings
HAB’s “Add Avocados to the Conversation” Campaign Aligns with Growing Nutrition Education Efforts
The new “Add avocados to the conversation” advertising campaign supports health professionals with science-based tools, making avocados an easy, trusted addition to nutrition conversations.
Cast Your Vote: HAB Election Ballots Have Been Sent
Your 2026 HAB Ballot Is Here—Make Your Vote Count. HAB elections are now open—check your inbox for your ballot and make your vote count in shaping the Board’s future. The deadline to submit your vote is Tuesday, May 26, 2026.
Be Where Momentum Lives
HAB partners with Farm Journal to launch The Avocado Conference—uniting industry leaders to drive growth and strategy. Plus, a new class of BOLD graduates is ready to lead the future of the avocado industry.
Updates & Resources
